Publish & Prosper Matt Briel & Lauren Vassallo

There’s a fine line to balance when you’re setting the retail price for your book! Too high, and you might discourage potential new readers. Too low, and readers might question the value of your content - or worse, you wind up losing money on every sale. In this episode Matt & Lauren discuss how to determine the optimal list price for your book and what factors to consider.Dive Deeper💡 Lulu’s Pricing Calculator💡 How Do I Set the Retail Price for My Print Book? from the Lulu Knowledge...

As authors, writers, and creative types, it’s easy to get caught up in the perceived importance of customer reviews. But do those reviews actually help you sell more books? In this episode, Lauren & Matt debate the value of book reviews for increasing your sales, boosting your book’s discoverability, and providing social proof for new readers. Dive Deeper💡 Barnes & Noble Press Blog on The Power and Importance of Book Reviews 💡 HubSpot on The Psychology of Social Proof💡 Trust...

In this episode, Matt & Lauren explore author brands. Listen now to discover the power of your author identity, why it is so important, and how to create and maintain a brand for your long-term marketing and sales success.Dive Deeper💡 Read These Blog PostsWhat Is an Author Brand and Why Does It Matter?Complete Book Marketing Plan for Creators and Authors💡 Watch Lulu University’s Author Branding Playlist💡 Learn more about Why Authors Shouldn’t be Hiding Behind Their Books: What it Means to...

Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fans into loyal, dedicated super fans? In this episode, Lauren & Matt discuss strategies like diversifying your products, demonstrating the value of your content, and creating a community for your fans.Dive Deeper💡 Read These Blog Posts5 Ways You Can Sell Your Book To Find Readers and FansThe 1,000 True Fan Theory: Sustainable Income for Creators💡 Watch These VideosHow to Build a Community of...

In this episode, Matt & Lauren share their favorite survival tips for attending author and creator conferences! From packing essential supplies to putting your health first, hear our team’s must-haves and must-dos for anyone trying to maximize their time at a conference. Dive Deeper💡 Read more about Why Creator Events Are a Must for Creators & Entrepreneurs💡 Watch Sessions from CEX 2023💡 Learn More About Some Events We’ll Be Attending in 2024Content Entrepreneur ExpoCraft + Comme...

In this episode, Matt & Lauren discuss the most valuable tool in any creator’s arsenal: customer data. Whether you’re tracking book sales and behavioral data, collecting customer information through direct sales, or reviewing your key social media and email marketing metrics, understanding your customer data is essential for long-term brand success. Dive Deeper💡 Read These Blog PostsUnlock Your Content Business Potential With User DataTracking Your Marketing Efforts With UTM Tags&nbs...