The Art of Online Business Rick Mulready

Hey there! Welcome to another episode of the Rick Mulready podcast. Today, I had the pleasure of interviewing Shannon McKinstrie, the founder of Boutique Social, about her success on TikTok and her approach to creating a simple yet effective sales funnel on the platform. 

Shannon shares her tips for creating successful content on TikTok, emphasizing the importance of storytelling, using keywords, and repurposing content. She also discusses her sales funnel, which is simple and organic, and how she uses KPIs to track success. 

In this episode, you'll learn:
Shannon's approach to creating successful content on TikTokThe importance of storytelling and using keywords on the platformHow to repurpose content for maximum impactShannon's simple and organic sales funnel on TikTokUsing KPIs to track success on the platformShannon's guide for understanding the algorithm and creating a successful bio on InstagramHer membership program, Social Squad Society
If you're looking to up your TikTok game or create a simple yet effective sales funnel, this episode is a must-listen. Tune in to hear Shannon's expert advice and insights.

Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programShannon McKinstrie's Links:
Visit Shannon's websiteVisit Shannon's LinkedInFollow Shannon on InstagramFollow Shannon on Twitter Checkout Shannon's YouTube channelPlease support the podcast by giving an honest Rating/Review for the show on iTunes!

Hey there, welcome to another episode of the Art of Online Business podcast! In this episode, we dive into the world of Facebook ads and Google Analytics 4. If you're a business owner or marketer, you won't want to miss this one!

Our guest, an unnamed Facebook ads manager, shares their expertise on the importance of installing Google Analytics 4 on websites before the deadline of July 1st, 2023. They explain how GA4 can help measure traffic sources and optimize sales pages and email campaigns.

We also have Kwadwo Sampany-Kessie, a Facebook and Instagram ads expert, who emphasizes the importance of GA4 and shares his expertise in setting up analytics dashboards for his clients. Kwadwo encourages listeners to fill out a form on his website to schedule a chat with him and improve their marketing strategies.

Throughout the episode, we cover a range of topics, including:
The benefits of Google Analytics 4 and why it's important to install it before the deadlineHow to measure traffic sources and optimize sales pages and email campaigns with GA4Kwadwo's expertise in setting up analytics dashboards for his clientsHow to schedule a chat with Kwadwo and improve your marketing strategiesIf you're looking to improve your marketing strategies and stay ahead of the game, this episode is a must-listen. So sit back, relax, and enjoy the show!

Don't forget to check out Kwadwo's resources and ad management services, and make sure to install Google Analytics 4 on your website before the deadline! Thanks for tuning in, and we'll see you next time.

Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programKwadwo Sampany-Kessie's Links:
Visit Kwadwo’s websiteFollow Kwadwo on InstagramEmail KwadwoPlease support the podcast by giving an honest Rating/Review for the show on iTunes!

Hey there, welcome to this episode of the podcast! Today, I had the pleasure of chatting with e-commerce entrepreneur Steve Chou about his new book, "The Family First Entrepreneur." Steve is a successful online business owner who has managed to prioritize his family and personal life while running his businesses. 
In our conversation, Steve shares some valuable insights on how he manages to balance his work and family life, and how he has been able to build successful online businesses. 
In this episode, you’ll learn:
Setting boundaries: Steve emphasizes the importance of setting boundaries and finding ways to automate and delegate tasks to free up time. He shares some practical tips on how to do this effectively.Marketing strategy: Steve shares his marketing strategy for his e-commerce business, which involves framing ordinary products in a unique way and creating content around topics related to his target audience. He explains how this approach has helped him stand out in a crowded market.Redefining success: Steve and I discuss the prevalent goal of hitting the seven-figure mark and the importance of redefining success for oneself. Steve shares his own definition of success and how he has been able to achieve it.If you're an entrepreneur who is struggling to balance your work and family life, or if you're looking for some practical tips on how to build a successful online business, then this episode is for you. So, sit back, relax, and enjoy the conversation! 

Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programSteve Chou's Links:
Visit Steve's websiteFollow Steve on TwitterFollow Steve on Instagram
Please support the podcast by giving an honest Rating/Review for the show on iTunes!

In this episode of the Art of the Online Business, we're diving into the world of Facebook and Instagram ads with Kwadwo Sampany-Kessie, a Facebook ads manager and business growth coach.

Kwadwo is an expert in all things ads and shares his knowledge on how to scale ads effectively, what metrics to look for, and how to optimize your sales funnel. He also talks about his website,  where he offers hourly ad strategy calls and other services to help businesses improve their ads and funnels.

In this episode, you'll learn:
How to know when to scale your ads: Kwadwo shares his tips on when to increase your ad spend and how to do it effectively without wasting money. Metrics to look for when scaling ads:  Kwadwo breaks down the key metrics to track when scaling your ads, including cost per lead and return on ad spend. Lowering cost per lead:  Kwadwo shares his strategies for reducing the cost per lead and optimizing your ad campaigns for better results. Optimizing the sales funnel: Kwadwo discusses the importance of having a solid sales funnel and how to optimize it for maximum conversions. If you're struggling with your Facebook or Instagram ads, Kwadwo is your guy! Head over to quayjo.com to learn more about his services and how he can help you improve your ad strategy.

Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programKwadwo Sampany-Kessie's Links:
Visit Kwadwo’s websiteFollow Kwadwo on InstagramEmail KwadwoPlease support the podcast by giving an honest Rating/Review for the show on iTunes!

Welcome to another episode of the Art of Online Business podcast! In this episode, I sit down with Rachel Woods, a former data scientist at Facebook and co-founder of The AI Exchange, to discuss the current state and potential of AI tools.

Rachel shares her experience working on Facebook and Instagram ads and explains the role of a data scientist. She also talks about the limitations of current AI capabilities and the exciting developments to come in the next 6 to 18 months.

Throughout the episode, Rachel and I discuss the use of AI in various tools and products, its potential for automating tasks and improving customer support, and the importance of understanding AI literacy and data privacy.

In this episode, you'll learn:
The role of a data scientist in creating effective Facebook and Instagram adsThe limitations of current AI capabilities and the potential for future developmentsThe use of AI in automating tasks and improving customer supportThe importance of understanding AI literacy and data privacy
If you're interested in learning more about AI and its potential for your business, be sure to check out The AI Exchange membership and my AI chatbot, "Pick Rick's Brain".

Tune in to this episode to gain valuable insights into the world of AI and how it can benefit your business.

Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programRachel Woods's Links:
Check out Rachel's websiteCheck out Rachel's YouTube channel Follow Rachel on TwitterEmail Rachel
To join the waitlist for PickRicksBrain AI head to https://rickmulready.com/waitlist
Please support the podcast by giving an honest Rating/Review for the show on iTunes!

In this episode of Art of Online Business, I'm excited to announce the launch of my new AI-based chatbot, "Pick Rick's Brain."
As an online business coach with over 10 years of experience, I've seen and heard it all when it comes to building and growing a successful online business. And now, with "Pick Rick's Brain," I'm bringing my expertise to you in a whole new way.
This chatbot has been designed to answer your burning questions about online business, using my coaching style and tone of voice. And the best part? It's available 24/7 for a nominal fee.
In this episode, I'll be sharing all the details about "Pick Rick's Brain," including how it works, what you can expect, and how you can become one of the 100 pilot users to provide feedback on the experience.
In this episode, you'll hear:
What inspired me to create "Pick Rick's Brain" and how it differs from other chatbots on the marketHow the chatbot works and what types of questions it can answerThe benefits of becoming a pilot user and how you can lock in the $10 per month rate for as long as you wantHow to provide feedback on the experience and help shape the future of "Pick Rick's Brain"So, if you're ready to take your online business to the next level and get personalized coaching from me anytime, anywhere, be sure to tune in to this episode and learn all about "Pick Rick's Brain."
Links & Resources:
The Art of Online Business websiteDM me on InstagramVisit my YouTube channelThe Art of Online Business clips on YouTubeFull episodes of The Art of Online Business Podcast on YouTubeThe Art of Online Business Podcast websiteCheck out my Accelerator coaching program
To join the waitlist for PickRicksBrain AI head to https://rickmulready.com/waitlist
Please support the podcast by giving an honest Rating/Review for the show on iTunes!