240 episodes

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

The Marketer's Journey Convince & Convert

    • Management

The Marketer’s Journey is a podcast dedicated to learning from senior marketing executives including the career journey they’ve taken and the buyer journey they set their customers on. Each week we speak to a senior marketer and learn whether it was luck, hustle or a combo of the two that propelled them to their latest post. We then discover how they engage their current and future customers on a path that is similarly planned but adaptive. The Marketer’s Journey features amazing conversations with marketing leaders who share how to attract and convert leads with personalization for the entire buyer journey.

Each episode will cover topics like digital marketing, demand generation, account-based marketing, sales enablement, content marketing, inbound marketing, martech, leveraging technology, and content experience.

    Marketer's Journey: Why Content and Culture Are a CMO’s Two Main Jobs w/ Natalie Lambert

    Marketer's Journey: Why Content and Culture Are a CMO’s Two Main Jobs w/ Natalie Lambert

    Content and thought leadership are both king. But if they had a fight, content would win.
     
    First off, content doesn’t just have to be a thought leadership exercise. Secondly, it isn’t something that just the content marketer owns.
     
    On this episode, I interview Natalie Lambert, Chief Marketing Officer at Instart, about creating content and culture:
     
    What we talked about:
    Natalie is highly self-taught and has a voracious passion for learning What the exact relationships between content and thought leadership should be Why culture and team dynamics are everything Go on safari to truly disconnect from work (and see big cats)
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 28 min
    Marketer's Journey: Growth Hacking Yourself Out of a Job w/ Patrick Edmonds

    Marketer's Journey: Growth Hacking Yourself Out of a Job w/ Patrick Edmonds

    Does the term “growth hacking” make you cringe?
     
    What if we called it “analytically measuring ROI conversion rates at each point of the funnel and applying ingenuitive methods to the customer journey”?
     
    On this episode, I interview Patrick Edmonds, CMO at Proposify, about explosive growth:
     
    What we talked about:
    Is the quick path to CMO a good or bad thing? How to balance two execs who each focus on demand and content communications Don’t let vacation days pile up. Take a staycation instead.


    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 26 min
    Marketer's Journey: Use Storytelling to Integrate SDRs into Marketing w/ Edwin Abl

    Marketer's Journey: Use Storytelling to Integrate SDRs into Marketing w/ Edwin Abl

    What do you think of having a “smarketing” department? It’s one team, essentially, with two interior sets: marketing and inside sales.
     
    In this episode of The Marketer’s Journey, I interview Edwin Abl, CMO at Modulr, about heading up the smarketing department.
     
    What we talked about:
    The entrepreneurial mindset inspires marketing leadership in so many ways Where should SDRs sit, marketing or sales? (Marketing, actually) Why you should put your laptop and phone in the cupboard after 7:30 PM  
    Check out this resource we mentioned during the podcast:
    Edwin’s site: www.edwinabl.com
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 34 min
    Marketer's Journey: Is Your Sales to Marketing Ratio 7:1? w/ Dailius Wilson

    Marketer's Journey: Is Your Sales to Marketing Ratio 7:1? w/ Dailius Wilson

    At DW’s company, there are 60 in sales and 8 in marketing. Yet he counts the marketers as part of sales (and the SDRs as part of marketing). This exemplifies the extent to which marketing IS sales—in other words, smarketing.
     
    In this episode, I interview Dailius Wilson, VP of Sales and Growth at Get Accept, about how he positions sales and marketing.
     
    What we talked about:
    Why he has 60 salespeople and 8 marketers How he’s excited to use tech to influence the buyer experience Learning languages, writing plays, DJing, and Hollywood life  
    Check out these resources we mentioned during the podcast:
    DW and his brother were on the Ellen Show
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 28 min
    Marketer's Journey: How to Personalize Outreach for a Buying Committee w/ Meredyth Jensen

    Marketer's Journey: How to Personalize Outreach for a Buying Committee w/ Meredyth Jensen

    It’s not really a buyer’s funnel anymore. It’s a buyer’s circle — with 9+ on a buying committee at any given time. Which makes things seem pretty impossible to personalize.
     
    On this episode, I interview Meredyth Jensen, Senior Vice President of Marketing and Brand Communications at RGP:
     
    What we talked about:
    How taking a wandering career path can be highly advantageous Communicating with buyers using the methodology they prefer You can’t be fully present for your team if you’re burned out
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.

    • 33 min
    Marketer's Journey: Could You Start Your Career in Your Mid 30s? w/ Patrick Spencer

    Marketer's Journey: Could You Start Your Career in Your Mid 30s? w/ Patrick Spencer

    It can be a huge struggle to get started in a new role when you don’t have good records. Or any records. And building a content marketing strategy from scratch is a challenging feat for anyone! 
     
    On this episode, I interview Patrick Spencer, Senior Director of Content Marketing at Fortinet:
     
    What we talked about:
    What it was like for Patrick to start his career mid-30s with a Ph.D. The questions Patrick asked to form the journey stages for customers Where to start when you’re starting a content strategy Why we love Iceland  
    Check out these resources we mentioned during the podcast:
    The CISO Collective, where you can read Patrick’s articles  
    Check out this and other episodes of The Marketer’s Journey at Apple Podcasts, Spotify, or our website.
     

    • 31 min

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