10. Pandora: Brand Perception & Channel Selection LEAP into Luxury

This week, Natalie & MJ meet with marketing managers Hattie Smith and Louise Barber to discuss Pandora's journey to becoming a full jewellery house, with a tailored omni-channel approach to delivering the brand's new message to the masses. This episode dives into Pandora's challenge in reframing themselves as the go-to jewellery brand for all, with a strategic emphasis on the multi-channel journey and physical retail locations nationwide. Tune in to learn how Pandora’s agile marketing str...