517: Vanessa Joy: Balancing Client Needs and Personal Style

In this episode of the podcast, I chat with Vanessa Joy, a talented portrait photographer with a keen eye for creating nostalgia in her work. Vanessa shares invaluable insights on how Instagram has shaped the photography landscape and her strategies for standing out, from embracing technical imperfections to integrating timeless consistency. 

THE BIG IDEAS

• Embrace Nostalgia: Leveraging trends like blurry photos and direct flash can help evoke emotions and differentiate your work. Classic techniques can bring unique character to your photos.
• Manage Comparison: Feeling inferior or jealous can be motivating. Use these emotions wisely to push your creativity forward, rather than letting them hinder your progress.
• Timeless Consistency: Avoid overediting and trend-chasing. Adopting a consistent, clean style ensures your work remains timeless and recognizable.
• Client Connections: Observing and conversing with clients helps capture natural expressions. Genuine engagement can significantly enhance the authenticity of your photographs.

PHOTOGRAPHY ACTION PLAN

1. Experiment with Nostalgic Techniques: Try using direct flash and intentional blur in some of your photos to evoke a nostalgic feel. Study old photos and early photography styles, then recreate similar looks using modern equipment.
2. Refine Your Editing Style: Set a consistent approach to editing; avoid excessive filters and trendy presets. Create a preset that reflects your style and apply it uniformly across your portfolio for cohesiveness.
3. Strengthen Client Engagement: Spend a few minutes chatting with your clients before shoots to understand their personalities better. Observe their natural expressions and interactions, then capture these genuine moments.
4. Evaluate Before Adopting Trends: Assess whether new techniques or platforms align with your brand and audience before integrating them. Test out new ideas on personal projects first to see if they resonate with your vision and style.
5. Build Relationships in the Industry: Reach out to local vendors and other photographers to form connections and potential collaborations. Attend industry events and join photography groups to nurture a strong network and gain referrals.

RESOURCES:
Visit Vanessa Joy's Website - https://vanessajoy.com/
Follow Vanessa Joy on Instagram - https://www.instagram.com/vanessajoy/

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Thanks for listening & keep shooting!