Austin Beerworks – BB053 Branding Brews Podcast

Austin Beerworks with Helms Workshop

Find Austin Beerworks

Website: austinbeerworks.com / Instagram: @AustinBeerworks  / Facebook: @AustinBeerworks / Twitter: @AustinBeerworks

Find Helms Workshop

Website: helmsworkshop.com /  Instagram: @helms_workshop / Facebook: @HelmsWorkshop / Twitter: @HelmsWorkshop



Austin Beerworks co-founder Michael Graham along with Helms Workshop founder Christian Helms join to discuss branding for Austin Beerworks.



Talking Points:



Development of branding and brand identity, beyond just a cool logo

Development of core and seasonal cans

Connecting your branding to the beer you make

Breaking out of the typical look in beer branding and being different.

Creation of premium bottle labels and how they're integrated into the core Austin Beerworks brand.