Calligraphy Biz Corner Alane Gianetti, Shaochen Wu

In today's episode of Calligraphy Biz Corner, we have two very special guests! We're so excited to welcome Courtney and Will, owners of Crew and Co, a hand-lettering business that over the past 10 years, has transitioned from weddings and calligraphy workshops to creating products that encourage families to make scripture a practical part of their daily lives.

Their second book, Abundant Grace, was recently published on April 2nd, and we had the privilege of chatting with them just before it was released! In this episode, Courtney and Will share the evolution of their business, starting with Courtney's beginnings in wedding calligraphy to Will joining the team as they entered the product world by creating children's screen-printed t-shirts. Their inspiring journey leads us to where they are today, which is launching their second book and developing products that bring joy and hope to families through encouraging messages, beautiful designs, and vibrant colors.

Throughout the episode, Courtney and Will expand on the importance of building a business that's aligned with personal values and rooted in authenticity. Tune in to hear their experiences of figuring things out as they go, and their exciting story of navigating the book publishing process for two books, including their latest release, 'Abundant Grace.'

Listen in to the end of the episode to hear how you can win a copy of their newest book plus store credit to crewandco.com!

🔗 Links to resources mentioned in this episode:
Enter our Instagram Giveaway here!Purchase a copy of Abundant GraceCheck out Crew + Co's productsConnect with Courtney & Will on...InstagramFacebookTikTok🎙️ In this Episode:
00:00 Introduction03:28 Welcome Will & Courtney!05:56 Courtney's Calligraphy Beginnings 11:22 Launching Crew + Co & Transitioning to Products15:22 Working as a Husband & Wife Team 19:33 Growing a Product-Based Business35:27 Getting a Book Deal!46:09 Enter Giveaway & Connect with Crew + CoSupport the show
👯‍♀️ Learn More About Us:
Follow Calligraphy Biz Corner on Instagram Send us an email with your feedback, questions, or topic requests: calligraphybizcorner@gmail.com Learn more about Alane's business, Write Pretty for Me:
Follow Write Pretty for Me on Instagram Grab Alane's free checklist of the 9 email templates every calligrapher should have Learn more about Shaochen's business, Monstera Gold
Follow Monstera Gold on Instagram Get your business discovered through Shaochen's free calligrapher directory Subscribe for freebies and biz tips Need help with pricing? Get Alane & Shaochen's pricing resource, The Creative's Pricing Toolkit

Today, we're talking about everyone's favorite topic! ...Okay, maybe not your favorite topic, but one that plagues all of us: Imposter Syndrome! Tune in to hear our personal experiences with imposter syndrome and of course, both tactical and mindset strategies to combat it. These include methods like looking at the evidence, creating more than you consume, leaning into discomfort, and writing your own narrative. 

We hope this episode helps you feel less alone when it comes to dealing with imposter syndrome, serves as a reminder that YOU have something unique to offer, and encourages you to lean into discomfort because it's a sign of big growth potential!

🔗 Links to resources mentioned in this episode:
Shaochen's Pro Wedding Calligrapher CourseAlane's Flourish in Biz Mentoring Program
🎙️ In this Episode:
00:00 Celebrating 2 Months - Thanks for Listening!02:42 What is Imposter Syndrome?05:40 Strategy 1: Look at the Evidence11:14 Strategy 2: Create More Than You Consume16:26 Strategy 3: Lean into the Discomfort25:09 Strategy 4: Write Your Own Narrative30:43 Now, go share your gift with the world!

Support the show
👯‍♀️ Learn More About Us:
Follow Calligraphy Biz Corner on Instagram Send us an email with your feedback, questions, or topic requests: calligraphybizcorner@gmail.com Learn more about Alane's business, Write Pretty for Me:
Follow Write Pretty for Me on Instagram Grab Alane's free checklist of the 9 email templates every calligrapher should have Learn more about Shaochen's business, Monstera Gold
Follow Monstera Gold on Instagram Get your business discovered through Shaochen's free calligrapher directory Subscribe for freebies and biz tips Need help with pricing? Get Alane & Shaochen's pricing resource, The Creative's Pricing Toolkit

In our first-ever guest interview episode, we're highlighting the unique journeys of three successful calligraphers as they transformed their calligraphy hobbies or side hustles into full-time businesses! We chat with Hannah of Tally Mark Calligraphy, Dani of Paper Cliché, and Alice of Penned by Alice about what prompted them to take their businesses full-time, the challenges they faced, and their advice for anyone considering making calligraphy their sole source of income. 

From Hannah's transition from an athletic trainer to a wedding and live-event calligrapher, to Dani's shift from bartending to running an intentional stationery business, and Alice's move from a finance career to balancing calligraphy with motherhood, these stories emphasize the importance of passion, community support, strategic planning, and showcase how different each of our journeys are. 

We hope this episode encourages you to take things one step at a time, focus on your specific goals, and trust the process to achieve your dreams!

🔗 Where to find our guests:

Hannah of Tally Mark Calligraphy:
www.tallymarkcalligraphy.comFollow Hannah on Instagram!Dani of Paper Cliché:
www.papercliche.comFollow Dani on Instagram!Alice of Penned by Alice:
www.pennedbyalice.comFollow Alice on Instagram!
🔗 Links to resources mentioned in this episode:
Shaochen's Pro Wedding Calligrapher CourseAlane's Flourish in Biz Mentoring ProgramRising Tide Society
🎙️ In this Episode:
00:00 Introduction02:04 Redefining Identity with Hannah of Tally Mark Calligraphy 22:26 Leading with Alignment with Dani of Paper Cliché42:38 Running a Biz as a Full-Time Mom with Penned by Alice01:02:08 Key Themes and TakeawaysSupport the show
👯‍♀️ Learn More About Us:
Follow Calligraphy Biz Corner on Instagram Send us an email with your feedback, questions, or topic requests: calligraphybizcorner@gmail.com Learn more about Alane's business, Write Pretty for Me:
Follow Write Pretty for Me on Instagram Grab Alane's free checklist of the 9 email templates every calligrapher should have Learn more about Shaochen's business, Monstera Gold
Follow Monstera Gold on Instagram Get your business discovered through Shaochen's free calligrapher directory Subscribe for freebies and biz tips Need help with pricing? Get Alane & Shaochen's pricing resource, The Creative's Pricing Toolkit

Buckle up for a spicy episode! 🔥 After a few teaching-heavy episodes, we're spilling the ink on our top pet peeves as wedding calligraphers! From misspelling "stationery" to referring to calligraphy as a "font" to ghosting, join us for some real talk about what it's like being a calligrapher in a world where we constantly have to explain what we do (JK! Kind of...).

Of course, this wouldn't be a Calligraphy Biz Corner episode if we didn't also share our learnings and ways to mitigate some of these pet peeves! Tune in to hear our biggest frustrations, join in as we laugh about them, and then hear how we combat them. 

🔗 Links to resources mentioned in this episode:
Download Shaochen's FREE Ghostbusting Guide🎙️ In this Episode:
00:00 Introduction05:08 Pet Peeve #1 - Stationary vs. Stationery07:23 Pet Peeve #2 - Not Being Tagged in Photo Credits12:02 Pet Peeve #3 - Flowers that Cover up Calligraphy on our Signage14:04 Pet Peeve #4 - Referring to Calligraphy as a "Font"17:26 Pet Peeve #5 - "The invites will end up in the trash"21:14 Pet Peeve #6 - Clients that Don't Have a Budget25:45 Pet Peeve #7 - Ghosting40:10 Key Takeaways Support the show
👯‍♀️ Learn More About Us:
Follow Calligraphy Biz Corner on Instagram Send us an email with your feedback, questions, or topic requests: calligraphybizcorner@gmail.com Learn more about Alane's business, Write Pretty for Me:
Follow Write Pretty for Me on Instagram Grab Alane's free checklist of the 9 email templates every calligrapher should have Learn more about Shaochen's business, Monstera Gold
Follow Monstera Gold on Instagram Get your business discovered through Shaochen's free calligrapher directory Subscribe for freebies and biz tips Need help with pricing? Get Alane & Shaochen's pricing resource, The Creative's Pricing Toolkit

As a follow-up to Episode 3, we're sharing the mistakes we've seen and made when growing a calligraphy business, and what to do instead!

In this episode, we talk about three key mistakes that calligraphers should avoid in the growing phase of their business, such as not niching down and not having proper systems in place. We also chat through actionable things to consider during the growth phase to help set your business up for maximum success. These include the importance of getting clear on personal financial goals, identifying what you want your business and personal life to look like, investing in professional growth, finding community, and outsourcing.

If you're ready to take on more clients, increase your revenue, or expand your services, this episode is for you! 

🔗 Links to resources mentioned in this episode:
Learn more about Alane's 1:1 Flourish in Biz Mentoring ProgramLearn more about Shaochen's Pro Wedding Calligrapher courseNeed help with pricing? Check out the Creative's Pricing Toolkit!💻 Software Programs Mentioned
Calendly for meeting schedulingZapier for connecting different applicationsHoneybook CRM free trial and 25% offDubsado CRM free trial and 20% off🎙️ In this Episode:
00:00 Introduction02:47 Mistake #1 - Not Niching Down06:23 Mistake #2 - Comparing Your Biz Growth to Others'12:08 Mistake #3 - Lack of Systems 21:14 Do #1 - Get Clear on Your Financial Goals26:37 Do #2 - Build Your Business on What You Want Your Life to Look Like30:05 Do #3 - Lean on Community to Accelerate Your Business39:14 Do #4 - Invest in Your Professional Growth48:37 Do #5 - Outsource to Maximize Your Money-Making Time01:00:35 Final ThoughtsSupport the show
👯‍♀️ Learn More About Us:
Follow Calligraphy Biz Corner on Instagram Send us an email with your feedback, questions, or topic requests: calligraphybizcorner@gmail.com Learn more about Alane's business, Write Pretty for Me:
Follow Write Pretty for Me on Instagram Grab Alane's free checklist of the 9 email templates every calligrapher should have Learn more about Shaochen's business, Monstera Gold
Follow Monstera Gold on Instagram Get your business discovered through Shaochen's free calligrapher directory Subscribe for freebies and biz tips Need help with pricing? Get Alane & Shaochen's pricing resource, The Creative's Pricing Toolkit

In today's episode, we're sharing mistakes we've seen when starting a calligraphy business, and what to do instead.

We've pinpointed five "mistakes" to avoid, such as an overemphasis on perfectionism, comparison with others, and allowing negative feedback to affect your dreams. We also highlight the problem of calculating prices based on others’ and encourage you to consider your own personal costs and skill level when setting your prices. 

But we're not just here to share what you shouldn't do! We're giving practical steps for calligraphers who are ready to transition from hobby to business, such as the importance of exploration (listen in to hear Shaochen's potato story!), creating a portfolio, registering your business, separating your finances, and getting customer reviews early on. 

If you're ready to turn your calligraphy hobby into a flourishing business, then this episode is for you! Heck, even if you're a seasoned pro, you may learn something new... We know that we both definitely did!

🔗 Links to resources mentioned in this episode:
The Creatives Pricing ToolkitTake action now - grab a spot in Shaochen's workshop🎙️ In this Episode:
0:00 Introduction02:11 Mistake #1 - Waiting for Things to Be Perfect05:56 Mistake #2 - Comparing Yourself to Others08:28 Mistake #3 - Letting Negative Feedback Crush Your Dreams14:38 Mistake #4 - Basing Your Pricing Off of Others18:55 Mistake #5 - Not Thinking Through Use Cases24:03 Do #1 - Talk About Your Biz27:07 Do #2 - Explore, Experiment, and Explore Some More! 30:23 Do #3 - Build Your Portfolio33:23 Do #4 - Make Your Biz Legal37:43 Do #5 - Collect Reviews39:49 Start Your Business TodaySupport the show
👯‍♀️ Learn More About Us:
Follow Calligraphy Biz Corner on Instagram Send us an email with your feedback, questions, or topic requests: calligraphybizcorner@gmail.com Learn more about Alane's business, Write Pretty for Me:
Follow Write Pretty for Me on Instagram Grab Alane's free checklist of the 9 email templates every calligrapher should have Learn more about Shaochen's business, Monstera Gold
Follow Monstera Gold on Instagram Get your business discovered through Shaochen's free calligrapher directory Subscribe for freebies and biz tips Need help with pricing? Get Alane & Shaochen's pricing resource, The Creative's Pricing Toolkit