In each episode of Confessions of a Marketer, Mark Reed-Edwards talked with a marketing leader or thinker about the deepest challenges in our business. Luminaries such as Beth Comstock, Whitney Johnson, Jacques van Niekerk and more shared their wisdom with Mark. With four seasons and more than 200 episodes, the show covered everything across the marketing landscape--from brand to product to privacy, and everything in between. The podcast became a must-listen for marketers around the world and was consistently among the top-rated business and marketing shows.
The series concluded in January 2021. This is an archive of all the episodes.
Episode 220: Product Marketing Strategies For Amazon
On this episode, we have Robyn Johnson, host of the Marketing Blueprint podcast and a world renowned Amazon Consultant and expert. Amazon is ever-present but can be a mystery. We learn about Robyn’s background, and then dig into how she thinks marketing on Amazon has changed for 2021, how COVID pushed brands to use Amazon, and how a retailer can prepare for using Amazon. Plus, Robyn demystifies how Amazon’s search and paid algorithms work and shares the keys to navigating fulfillment by Amazon. Then, we gaze into the future.
Links of interest:
Merchant Words Helium 10SEMrush for Amazon
Episode 219: Multichannel Search Marketing
On the latest episode, we have Chris Dickey, founder and CEO of Visably, in to talk about multi-channel marketing for search. We find out all about Visably and moving the goal line from “How do I improve my website’s ranking in search?” to “How do I improve my brand’s ranking in search?” Plus, we learn why brand-owned websites are at such a disadvantage compared to ecommerce and media companies when it comes to search, and we find out how a brand can stack the search engine results pages. We pack lots more into this interview.
Episode 218: The First Few Months in a New Marketing Role
On this episode, we continue our two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin and Auseh Britt. This time, we learn about the mentors Josh and Auseh turn to for advice--and we hear about the Slack communities Auseh uses actively. We also get a look at what the first 30-60 days were like in their new roles. Did they have a specific plan? And how did that work out? We find out. Gong // chorus
We also shift the discussion to B2B sales and what it takes to succeed. Then we round out the two parts by learning what it was like finding a new role in these strange times. And they share advice for listeners who are also in search of the next thing. A great way to start off the new year!
Links to things we discussed:
Matt Heinz (host of the Slack channel Auseh mentioned)ChorusGong
Episode 217: Starting a New Marketing Role Amid COVID
On this episode, we start a two-part discussion about taking on a new role as a marketing leader. Joining me are Josh Martin, Executive Vice President of Marketing at Decision Lens, and Auseh Britt, Vice President of Growth Marketing at Terminus. They both joined their companies in 2020. Josh has been on a few times before talking about product marketing. Auseh is here for the first time.
We discuss what it was like onboarding during Covid--the challenges, what worked well, and what (if anything) they would do differently. Plus, we look into the kind of training their new companies offered and what they did to prepare for their roles. To wrap up this episode, we chat about the biggest challenges they faced at their new companies. Great chat with two great marketers.
Episode 216: Behind the Confessions of a Marketer Name
We have a bit of a change of pace for this episode. Back on episode 171, ten episodes ago in the long-ago days of early November, Leslie Zane and I were chatting as we got ready to record. And just as I hit the record button, she asked me a question. I’d heard it before, but never really answered it. So, here on this special episode, we share that short discussion. This one won’t take long. Before you know it, you’ll be back to your holiday festivities.
Enjoy the chat.
Episode 215: The Language Strategist
On this episode, we have another visit with Ben Afia, who describes himself as The Language Strategist, with a goal of making companies more human—in their culture, brand and communications. Ben was one of the first to bring attention to tone of voice and now works with companies around the globe. I worked with him more than a decade ago on a tone of voice project and we’ve kept in touch ever since—in fact, he was an early guest on this podcast—on Episodes Three, Twenty Two, and Sixty One. Now we’re 180 episodes in, it’s great to have him back on. We talk about what words have to do with a brand and why they are important, what you can learn about a company’s values from their website, how to get everyone in a company using the same tone, and how to use the right words at the right time.
A topic we discussed:
More about Ben:
Ben Afia on LinkedInBen’s website