Dan Ashendorf Internet Marketing Savvy Dan Ashendorf

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Search Engine Optimization or SEO is the practice of increasing organic traffic on the Search Engine Results Page (SERP). It is also known as organic search or listings. If you want to rank number one for all the keywords, you need to apply SEO to increase your rank.
First, what is SEO and how does it work?
SEO stands for search engine optimization. By definition, it is the process of optimizing your website and webpages to get “free”, “organic” traffic from search engines like Google, Yahoo and Bing.
As a business owner, blogger, or website owner, your job is two-fold: 
First, you need to make it easy for search engines to understand what your page is about and create content that matches what we call, the “searcher’s intent.” 
Second, you need to show Google and other search engines that your pages are ‘worthy’ of ranking.
Does SEO really increase sales?
Yes, the right SEO strategy can boost your conversion rate and increase sales if it's implemented strategically. Using a good SEO strategy will help you reach potential customers, bring the right users to your website, and streamline the sales process.
 

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The dream of becoming an entrepreneur is extremely common. Putting the plan in action requires many things, most importantly -  a really great idea.
While this is a noble dream, for many, it is just a dream that will never be a reality.
The good news is anyone can be an entrepreneur - from millennials to baby boomers— if they’re willing to put in the work. 
Becoming an entrepreneur will give you more flexibility, more freedom, more joy, more recognition, more meaning and hopefully on the long run, more money.
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People want the Christmas spirit without the hassle of putting up their own lights. That’s where a Christmas light business come in.
 Christmas light business  can be a very profitable business, and even an enjoyable one.
 There is a ton of money to be made in this industry. You are providing an essential service that people will use year after year.
Like Tim, who started a Christmas lighting Company and now produces a million dollars in revenue annually and continues to grow each year.. 

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What is Google in simple words?

Google is a popular internet search engine. It scans the Web to find Web pages that are relevant to the words you have typed in the search box.
People are searching for businesses like yours on Google.

Turn those searchers into your customers by personalizing your Business Profile on Google with photos, offers, events, and by responding to reviews and messages, all with your Google My Business account (google.com/business).

Google My Business can be very beneficial for businesses that want to increase their visibility and reach more customers. It is a great platform for businesses to showcase their products and services, as well as for customers to learn more about them.

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In order to keep your business running, you have to continually generate leads. And by leads, we mean people who are actually interested in your products and services.
Lead generation is the initiation of consumer interest or inquiry into the products or services of a business. A lead is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service.
3 Top Selling Methods / Principles to Make Money
1. Building your audience - we have to know who would relate to us as    people. 
2. Step in to the engagement - with the help of the Social media it is much easier today to engage with people.
   -  Engage and listen.
         
3. Make an Offer 
Lead generation is one of the most overlooked skillsets you can have as a sales and business development person.

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One of the most common question about Podcasting:
How to grow your audience?
- The people you need to attract are the people that don't know you and the people not part of your circle.
What's does podcast mean?
The term Podcast is actually a portmanteau of iPod and Broadcast. Podcasting started as mostly an independent way for individuals to get their message out there and build a community of people with similar interests.
Podcasts are hardly new, but emerging platforms and easy-to-use tools mean they’re quickly becoming an increasingly popular way to consume content. Many creators are starting podcasts to share educational information and give a behind-the-scenes look at what it’s like to run their business.
Podcasts can not only be a great way to build your content, they can also be a good source of revenue.
By leveraging business podcasting, you will instantly establish a community of listeners who tune in to hear you discuss various topics. As time goes on, your audience will share your content with their friends and family, allowing you to exponentially grow the reach that your podcasts have.
Getting people interested in what you have to say comes with a large number of benefits. By capturing the attention of your audience through your podcasts.

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Online marketing is the practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.
Keypoints on the video
Process of Making money
- Strategy
    It really starts with understanding what we are working with? what's our goal? What kind of budget do we have? and reverse engineering that back to come up with the best strategy.
   Because anything can be profitably regardless of the budget or profit margins or whatever you have.
- Content Marketing - start with Facebook and Instagram - their ability and targeting features are still good.
  Tiktok - there's a lot of opportunity especially from an organic perspective.
   Youtube still has a lot of opportunity for any business.
** The more that somebody sees your brand, the more places they see it, the more often they see it the more likely they are to start to trust it, build a relationship with it. Look at it as credible and as an authority in the industry and then ultimately want to do business with it.
- Budget 
   People  just want to interact and engage and feel like it's authentic. As if they are just listening to you, talking to them directly one on one.
  By having a smartphone, just shooting a quick video and posting it, and then going posting it somewhere else, and even if  you can put hashtags on there that allow you to get into something or group of people that follow those hashtags and doing that consistently without spending  on ads you will see growth.