Digital Hospitality Shawn P. Walchef

Gary Campbell, the CEO and Co-Founder of WineView, credits persistence and storytelling for his company's burgeoning partnership with Toast. He understood the importance of knowing his market inside out, especially when it came to earning the major partnership. 



"You pretty much got to get in person.” he says to show host Shawn Walchef of Cali BBQ Media. “You have to have a unique value prop." 



Which is exactly what Campbell has with the WineView app, a dual beneficial technology piece that gives guests the power to pick wine quickly and confidently, and helps teach restaurant staff how to sell their wine, recognize upselling opportunities and build confidence.



Campbell’s journey to securing the partnership with Toast was a testament to his perseverance and belief in his product. 



"The story of how we got there is really awesome, but it's a lot of persistence," expressed Campbell.



Cali BBQ Media



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Do you believe that every piece of content has to be new and original? 



In the world where content creation is becoming a requirement for conducting business, it is also becoming increasingly important to have a strategy for doing so. 



Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more. 



Listen to the replay of the latest room where the participants discussed Repurposing Content and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard



Key Quotes



“Go back, take a look at the videos that have resonated with your audience and go back and retell some of those stories or reshare them to your IG stories or maybe pull them over onto LinkedIn. But how could you take some of that content and repurpose it? Because you've gotten new followers since that time that you posted.” -Elizabeth Doss, Animated GIF Sticker Artist & Social Media Consultant



“I start with repurposing myself, to be honest with you, and opening up my mind to new ways of doing things. And I think that it's important to collaborate with people so that you can bring that content to life.” -Barry Joshua Orbach, Consultant/ CEOConsultant/ CEO Restaurant Hospitality Solutions



“So not just repurposing content, but really dialing in your story and repurposing those right narratives in the right places.” -Matt Wampler, CEO & Co-Founder at ClearCOGS



“I don't generate the best content, but I really believe in using other people's content and repurposing their content, whether that's, you know, trying to start conversations in the comments or reposting other people's comments. I think that's like one of the best ways to try to build trust and try to get your personality out there without just posting about yourself or your company.” -Mitch Zenaty, Business Development ManagerBusiness Development Manager at Appstem 



“I repurposed other people's stuff just like Mitch was talking about. Because a lot of times I can't feed any better than I say. And so that's what I do. I engage. A rising tide lifts all shifts.” -Dean LaBay, Outside Sales at Labay & Company



Digital Hospitality



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Discover the keys to thriving in the content creator economy with David Meltzer's invaluable guidance, shared during a recent coaching call with Cali BBQ Media.



Digital Hospitality host and Cali BBQ Media owner Shawn Walchef has had the pleasure of having world renowned entrepreneur, author, motivational speaker, and business coach David Meltzer as a friend and mentor for a number of years. 



In the latest of the live coaching calls, Meltzer divulged the secrets behind his successful coaching business. The first of which is to give freely.



The Universal Principle of Giving



On the call, Meltzer emphasizes the timeless principle that giving precedes receiving. Whether speaking to one person or addressing a massive audience, Meltzer believes in giving 100% of himself at all times. 



"The more I give, the more I receive," he asserts, highlighting the importance of embodying generosity and authenticity. “I will utilize all that I'm given, not all that I'm receiving, in order to amplify my essence.”



The B2B Success Catalyst



Meltzer carries the importance of communication over to business. In the realm of B2B success, Meltzer underscores the pivotal role of communication and connection, specifically establishing a bond with decision-makers through what he labels a “communication charter”.



"You want to bond with a communication charter with the B2B decision makers," Meltzer advises. “Connect with the decision-makers, and others will follow.”



Content Creation: The Quality is in the Intention



Meltzer goes on to dispel myths about content creation by highlighting the thought process that quality is determined more by intention than perceived results. He shares that he believes that content quality hinges on frequency and alignment with the audience's needs and preferences. 



“The number one problem that most people have, they use judgment and separation in order to determine, this is good content or this is bad content.” Meltzer explains. "All content, in my opinion, is quality determinative upon the alignment.”



Uncover the secrets to content success with David Meltzer through coaching session replays for actionable strategies and profound wisdom that will propel your journey.

David Meltzer is the Co-Founder of Sports 1 Marketing. He is also a world renowned motivational speaker, author, entrepreneur, business coach, and podcast host.



For Cali BBQ Media founder Shawn Walchef, Meltzer is a mentor and friend. On Meltzer's quest to empower over one billion people to be happy, he has made a number of appearances on Cali BBQ Media's shows.



It is well worth your time to watch and listen to every single episode that involves David Meltzer, including his live coaching calls with Walchef.




Coaching Call: Surge Pricing vs. Dynamic Pricing



Coaching Call: Empty Milers vs. Extra Milers



Digital Hospitality 87: Coaching Call: 2-Minute Drill: Shawn's $5,000,001 Pitch



Digital Hospitality 65: Coaching Call: Spotify Playlist Challenge



Digital Hospitality 55: Coaching Call: Curiosity and Storytelling 



Digital Hospitality 50: Coaching Call: Repurposing Content to Build Online Communities



Digital Hospitality 22: Lions Don't Lose Sleep Over Fretting the Sheep



Digital Hospitality 128: Believe in Others. Celebrate and Elevate



Business Coaching: How to Pitch Your Big Idea



Stage Theory: BTS Aspire Tour San Diego




About Cali BBQ Media



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.

Matt Wampler's journey to becoming the co-founder and CEO of ClearCOGS stemmed from a personal pain point in his restaurant career. Recognizing the lack of resources for obtaining essential answers, he envisioned ClearCOGS as a solution to translate overlooked data into actionable insights. 



And now ClearCOGS has a huge announcement!



Wampler's mission is clear: empower restaurant operators by providing them with a playbook for success. By leveraging modern technology and data science, ClearCOGS aims to simplify the complexities of managing metrics and spreadsheets, allowing operators to focus more on serving guests and empowering their teams. 



"How do we provide that playbook, that daily cheat sheet, with the numbers that you need so that if you follow it, you've got a profitable, smoothly running business?" expresses Wampler to host Shawn Walchef of Cali BBQ Media.



Wampler's disdain for traditional sales calls led to a pivotal "aha" moment for ClearCOGS on social media. By openly sharing their services and inviting interested parties to connect, Wampler discovered a more organic and effective approach to acquisition. The power of social media, as Wampler highlights, lies in the ability to communicate the value proposition without the need for intrusive sales calls. 



“We just put it out there in the world what we were doing,” reflects Wampler. “It was that aha moment. Like, you mean to tell me that instead of these horrible sales calls, I can just say, this is what we're doing, and if it's for you, we'd love to talk?”



ClearCOGS + Toast Integration



 In a significant announcement, Wampler and ClearCOGS have created a simple integration with Toast POS, a move aimed at “democratizing” AI for the restaurant industry. 



“Just click enable, and you're going to start receiving some incredibly helpful reports daily, weekly to help you run a smoother, more profitable operation.” says Wampler of the integration. 



Wampler emphasizes the company's commitment to making this AI solution accessible to all, offering a freemium version of the product, as well. 



“We want to get as many successful restaurants on Toast using this, understanding it, and we'll lead them to the future, where eventually, you're getting all your decision management done with a company like Clearcogs.”

An Inclusive Dining Experience



Ernie Carrillo, the founder of Joe & Ernie's Pizzeria, is crafting an inclusive dining experience that caters to everyone's tastes and dietary needs. From vegan options to gluten-free delights, Carrillo's commitment to quality and diversity sets his pizzeria apart in Southern California's vibrant culinary scene.



“I think pizza is that type of thing where everyone should enjoy it.” expressed Carrillo to host Shawn Walchef. “Our business model is, we try to cater to everyone.” 



A Slice for Everyone



At Joe & Ernie's Pizzeria, Carrillo's mission is clear: to ensure every customer finds a slice they love.



Catering to dietary needs is a part of Carrillo’s practice of consistent, premium hospitality. He believes that exceptional customer service is the cornerstone of Joe & Ernie's success. 



For Carrillo, "We all have jobs because of the customer.” said Carrillo. “I really stress customer service. Every time someone comes in, they should be greeted, and you should be giving them their best attitudes.”



The Importance of Customer Service



With such a high level of customer service, high volume days are inevitable. Carrillo's strategic approach to managing these times involve meticulous preparation and setting clear expectations for customers. Being over-prepared, from extra cheese to pre-folded boxes, to meet the demands of peak periods are just a few things done to increase the opportunities for success. 



"You learn to be prepared.” reflected Carrillo on lessons learned. “Every year, we get busier. But you learn."