Experience means business Adobe Professional Services

In the second episode of our GenAI series, Elliott Wiener, Principal Product Marketing Manager, is joined by Evangeline Mao, GenAI Product Lead, to explore how to kickstart your GenAI journey on the right note and to deconstruct the key steps to success. Discover why demystifying the technology capabilities is crucial for setting the right expectations, why identifying viable use cases aligned with customer pain points is imperative, and how creating a POC can ensure early stakeholder buy-in and adoption. Additionally, gain insights into evangelizing GenAI for your enterprise and learn about trends for the near future.
 

In this episode our guest speaker HDFC Bank’s Ravi Santhanam, Group Head, CMO, and Head - Direct to Consumer Business, talks to Meera Nair, Senior Customer Success Manager at Adobe on reimagining the bank’s marketing strategy to align with the latest ‘buzz’ of orchestration at scale. Learn how they established the D2C approach in banking, scaled technology across sales, services, and customer relationships to drive 360° digital journeys, and how Adobe helps in driving their business growth.  

In our next episode of the ‘value realisation’ series, Principal Digital Strategist, Moses Braun and Digital Strategist, Danielle Czirmer, analyse some of the organisational challenges customers face while implementing transformative technologies and the ways to overcome them. Get insights on mobilising people to accept change, building processes that align with all teams, and enabling governance to reduce risks and realise the full value of your technological investments with Adobe Professional Services. 

Experience means business kicks off 2024 with a discourse on one of the most trending and game-changing capabilities: GenAI. In this first episode of the series, Elliott Wiener, Principal Product Marketing Manager, is joined by Ash King - Director, GenAI Consulting, and Jason Dausey – Director, AEM Solution Architecture, to bring us up to speed with the evolution of GenAI. Get answers to how it can add value to your business, what are the initial roadblocks to tackle, and how customers are leveraging Adobe Professional Services’ diffusion models to be brand and commercially compliant.

'Experience means business' is back with yet another hot topic for transforming businesses: value realisation. First up, we have Rachel Brennan, Senior Group Manager; Linda Bouneb, Principal Business Consultant; and Vinesh Chauhan, Senior Business Consultant, joining Frances Williams, Digital Impact Manager, to discuss how organisations can lay the foundation for value realisation. Discover the key challenges when justifying technology investments, why it's important to think beyond tech from the beginning, and how Adobe Professional Services is guiding customers to demonstrate real results.

In our final episode on the Content Supply Chain, Adobe experts Doug Kincade, Principal Digital Strategist; Julian Bagdahn, Principal Solution Architect; Kathryn Brown, Senior Business Architect; and Elliot Wiener, Principal Product Marketing Manager, are back, along with Business Architect Ann-Katrin Rosa, to break down the term 'value' in content supply chain optimization. Find out what the top value drivers are, how to measure them, and how Adobe Professional Services can help articulate value at every step of your optimization journey.