Fighting to grow: How Flashfood’s founder spun grocery food waste into a climate-friendly app The Growth Effect

Flashfood is an app that keeps good food out of the trash. Users can buy discounted food that grocers would have had to throw out as it approached the sell-by date. It’s good for the environment, combats food waste and helps people who need cheaper food. But getting the business off the ground, into major grocery chains and through a global pandemic took an appetite for risk that not everyone has. Founder Josh Domingues shares how sometimes getting it wrong, pivoting and fighting like hell can help your business grow.