Future Fit Marketing podcast Amanda Behre

Deep Dive with Pauline Linton, Head of Brand Communications and Advocacy at Adobe APACI delve into some of the critical elements of marketing a B2B brand, particularly what it takes to build a brand with communications and advocacy. The fundamentals are the same as direct to consumer, you still need creativity, a good understanding of your target audience and a plan to reach and convert. With many marketing technology solutions out there fighting in a growing and competitive landscape how do ...

Deep dive with Lisa Vitaris, CMO of AmaysimIf you feel like you’ve reached a level of experience and capability in your role be it at the executive C suite or as a junior marketer, or maybe you have received positive feedback from team members and leaders on your capabilities. Perhaps you’ve started thinking, it's time to put my hand up for more. The first answer should be Yes. I can do this. To find out more, visit Future Fit Marketing

Deep Dive with Ben Carnegie, Executive Search and Recruitment consultant specialising in MarketingMarketing professionals have mostly found the job market a little easier these past couple of years with skilled labour shortages and businesses increasing their workforce to meet demand, it has been a clear candidate market. But given significant layoffs particularly in technology, migration opening up, has the pendulum swung now back to employers? I wanted to uncover what has changed in th...

Deep Dive with Alex Crompton, Founder of Headway Coaching AustraliaThere are foundational skills you build in marketing that can apply to many facets of life and career adjacencies. Research - understanding motivations and pain points, positioning and key messaging, setting goals, testing and learning just to name a few. Marketers spend much of the time figuring out the “why, what and how” of the business they represent and then influencing consumers to take action. But how can you apply...

Deep Dive with Bev Bury Director of Operations, Marketing and Recruitment for The University of AdelaideYou have the foundations of a good marketing plan, aligned to the business strategy, but your ability to deliver on outcomes to that plan, relies on a certain team dynamic and inertia to thrive. So how do you go about building a strong culture in your marketing team and aligning that to your marketing plan to deliver on business outcomes? I interview Bev Bury, Director of Marketing Ope...

Deep Dive with Satya Upadhyaya, Martech practitioner, capabilities and operations leaderThe art and science of marketing can’t happen without the right data and technology foundations in place. Investment in (time, resources and money) setting up and maintaining an optimal marketing technology stack will help you drive better outcomes from measurement and attribution to mapping a connected view of your customer. To help uncover some of the opportunities and pitfalls to marketing operatio...