#Hashtags, The Gartner Marketing & Communications Podcast Gartner

These heady early days of GenAI seem equal parts opportunity and threat. In today’s #Hashtags, we talk about how comms and marketing leaders are racing to protect their brands from deep fakes and bad actors externally — while fending off damaging missteps and backlash inside their own walls.

Best practices are constantly evolving in the digital marketing terrain. To help CMOs keep pace and drive growth, Gartner identified this year’s Genius brands, whose digital marketing performance eclipses that of their peers. In today’s #Hashtags — what CMOs can learn from their success.

Collaboration drag. Design friction. Change and uncertainty. None of this sounds like fun, and it’s what many marketing teams are dealing with. New data from Gartner’s Marketing Talent Survey spotlights some of these urgent challenges which, unaddressed, can keep teams from innovation and success.

For years, CMOs have led the charge in managing customer data, relying heavily on customer data platforms. Despite greater consensus on capabilities, CDP tech is increasingly turbulent. CMOs need to act strategically in order to lead on customer data — and Gartner’s new Magic Quadrant can help.

While economic indicators point to a robust economy and good days ahead, someone forgot to tell consumers. New data shows that even as they continue to spend, consumers are more skeptical and less loyal. This dynamic is catching many CMOs off-guard and has big implications for 2024 planning.

Developing a great loyalty program takes a lot of effort — with heavy investment in customer understanding, new technologies and market research. Ironically, many organizations do the hard part, but fail to communicate with their customers — effectively undermining their own loyalty programs.