What are the latest industry trends? What are people doing well? What's the next "Big Thing" on the horizon? How can you adapt to new industry rules and regulations? We hope you can walk away from these podcast episodes with strategic and insightful ideas that you can implement into your own events –whatever they may be –big or small. With each episode, you will get access to additional content, tools, and resources to help you grow in your career.
A Unique Gifting Experience
In today's episode we are joined by Tom Romine, Founder and CEO of Cultivate, to talk all about gifting experiences. Not only is gifting a topic we love to talk about, but it is also an important one. There is nothing worse than receiving a gift for a job well done, but being given something that you simply don't like. Cultivate has worked hard over the years to ensure that every gifting experience is tailored to the employee, client, etc. to make sure that the every gift fulfills both the giver and receiver's expectations. They are focused on providing a unique gift experience for every occasion and location. Tune in to hear more from Tom!
The Evolution of Virtual and Hybrid Events
In this episode we discuss the evolution of virtual and hybrid events with our guests Peter Gentile, VP of Sales at OVATION and Carolyn Waldron-Parr, Executive Video Producer at OVATION. Since virtual events took the forefront earlier this year, our guests have learned a lot through their personal experiences and joined us to share their learnings. We touch on topics about how technology has evolved and changed since that time, new audience expectations they are seeing, and they share their perspective on how content is key in a virtual or hybrid setting. Tune in to listen to this and much more from Peter and Carolyn!
The Importance of Personalization In Event Marketing | Zoe Fernandez & Jaclyn Sass
Today’s episode is all about bringing a more people-centric approach to your event marketing. We’re joined by Zoe Fernandez and Jaclyn Sass, two leading members of the team at Merkle that put on Merkle’s annual executive summit, global client summit, and other incredible events.
A big part of Zoe and Jaclyn’s mission is to change the perception of women in the industry while elevating the perception of events from logistical and administrative support to one of administrative excellence. It’s the main reason they call themselves event marketers and not just event planners.
Listen in to get the full breakdown and find out Zoe and Jaclyn’s biggest pet peeves about their roles. And if you have any event-related pet peeves of your own, we’d love to hear about them–send us an email at firstname.lastname@example.org.
Resources and links discussed:
Connect with Zoe: https://www.linkedin.com/in/zoe-fernandez-1634a3a/
Connect with Jaclyn: https://www.linkedin.com/in/jaclyn-sass-mba-84151b6/
Learn more about Merkle: https://www.merkleinc.com/
Featured Events from Merkle: https://www.merkleinc.com/news-and-events/events
In this episode we are joined by Sarah Peck, Executive Director of Startup Parent. Sarah shares her story with us and company's mission to help reinvent work and parenthood. Tune in to also hear some useful tips on how to deliver more engaging virtual meetings and avoid the fatigue we all feel after a long day of video calls.
Resources Mentioned in the Episde:
[Startup Parent webpage](www.startupparent.com)
The Wise Women's Council
Starup Parent podcast
Join FOCUS a virtual community with coaching hot-seat sessions
Hotel Perspective: Reopening Safely
For this episode, we talked to Martha Austin from Playa Hotels & Resorts about how they are handling re-opening safely. Martha shared with us how Playa Hotels & Resorts is using their health and safety programs to ensure everyone can comfortably and safely travel to their destinations again. Tune in to hear Martha share the many ways they are keeping guests safe.
The Making of Successful Virtual Events
In this episode, we sat down and talked to Steve Shultz about how the Lincoln Financial Group was able to quickly pivot their in-person events to successful virtual experiences. Steve shares how his team and himself had to think outside the box and take on new roles to be able to successfully navigate putting on virtual events. Tune in to hear more of Steve's story and his tips for having great virtual events!