How Sarah Pura spent 19 months laying the foundation for launching Eddi Products Starting Up Podcast

In today's episode, I'm chatting with Sarah Pura, co-founder of Eddi Products. At Eddi, Sarah currently leads Marketing Strategy & Marketing Operations. Eddi is the sustainable solution for your favorite suds - An elegantly-designed dispenser with all-natural scented hand soaps packaged in aluminum.

Sarah is telling us about her experience building Eddi and all the activities that have gone into 19 months of getting to Launch Day (today!)  

In this episode, you'll hear:

- Her experience building Eddi Products (Successes, failures, learnings)
- The pre-launch activities that went into Eddi Products
- What to look for in a co-founder & benefits of having one
- The best tools to have for any e-commerce store

Check out Eddi at www.meeteddi.com

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