How to create viral social content, with TikTok’s “Lumpia Queen” Abi Marquez

“I don’t think you can ever guarantee that your video will go viral, but you can definitely control the factors to increase the chances,” says food content creator Abi Marquez, who has millions of followers on social media. In conversation with Gen.T’s Chong Seow Wei on the Crazy Smart Asia podcast, the Filipina shares more tips on creating viral content, her favourite collaborator and how she fried her first chicken at age four.

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