Josh Cherry VEL Institute Podcast - Inspiring stories from Veterans, Entrepreneurs and Leaders.

Josh Cherry, CEO of Delta Life Fitness franchising, served as a U.S. Marine for 13 years, and is a Texas A&M graduate. Josh earned 9 air medals, a Navy achievement medal with valor, and a combat aircrew designation. He was selected for the enlisted to commissioning education program where he completed flight school with a perfect score and 1st in his class. He then served as a Captain leading Marines for an additional six years. Josh has dedicated his adult life to innovation in the fitness industry. He and his team have successfully launched 30+ Delta Life Fitness gyms across the United States.

Podcast Segments

[2:30] - What is Josh Cherry like?

[5:21] - Passions that fuel Josh.

[7:56] - Delta Life Fitness 45 second pitch.

[8:48] - Josh’s passion for Delta Life Fitness.

[12:13] - How important is it to have your ideal customer figured out?

[15:15] - Favorite show and game system as a kid.

[16:38] - Favorite memory as a kid.

[17:57] - Vidor, Texas.

[19:12] - Joining the Marine Corps.

[21:45] - Being a Helicopter Door Gunner.

[23:33] - Biggest obstacles during boot camp.

[25:20] - The culture of the Marine Corps.

[29:43] - Pivotal moment in the Marine Corps and in War times.

[34:08] - Fire power of the guns.

[35:00] - Pivotal moment in the Marine Corps and in War times. (cont.)

[46:04] - Greatest lessons learned in the Military.

[51:20] - Nine Air Medals.

[54:10] - Pursuing the entrepreneurial dream.

[59:20] - The progression of Delta Life Fitness.

[1:08:20] - What to say to new entrepreneurs who say they are too busy.

[1:10:10] - Can you be successful alone?

[1:13:35] - How important is it to have a tribe?

[1:17:14] - How does Delta Life Fitness not become a Curves Fitness?

[1:21:06] - Becoming a public speaker early on.

[1:24:27] - Josh’s mindset and always growing.

[1:26:22] - Visualizing success.

[1:31:25] - Having gratitude.

Selected links from show

Josh Cherry's Keynote

Delta Life Fitness Website

Delta Life Fitness Facebook

Leaders: Myth and Reality - Book

Psycho-Cybernetics - Book

How to Win Friends and Influence People - Book

Leadership and Self-Deception: Getting Out of the Box - Book

The Go-Giver - Book

The E-Myth Revisited - Book