Digital marketing tips and insights for jewelry designers and retailers, updated weekly. Hosted by jewelry marketing expert Laryssa Wirstiuk.
104 - How to Host a Giveaway for Your Jewelry Brand
Who doesn't like free stuff? I can guarantee that your customers would surely appreciate it. In honor of the upcoming Thanksgiving holiday, we'd like to celebrate the spirit of giving. When was the last time you gave back to your followers and customers as a way of showing your appreciation? Hosting a giveaway can be one way to demonstrate your thanks. Listen to this episode to find out how you can do it successfully.
103 - How to Leverage Color in Jewelry Marketing
In branding and marketing, color is so important because it can trigger powerful emotions and help solidify memories. When used strategically and with great care, color can also encourage certain behaviors; for example, red can captivate someone's attention, but it can also incite a negative reaction. In this podcast episode, we'll be discussing how you can use color to your benefit in jewelry marketing.
102 - Jewelry Email Marketing Subject Lines
Did you know that nearly 50% of subscribers decide to open a message based on the subject line? The first step to getting a subscriber to read your email is to get that subscriber to open your email. Arguably, your subject line matters more than any other aspect of your jewelry brand's email campaign. In this episode, we'll share some email subject line types, so you can diversify your approach to email marketing.
101 - Jewelry Marketing "Vampires" Drain Time and Money
In celebration of the Halloween holiday, I’m shocking you with something spooky: the worst jewelry marketing vampires of all. They drain you of all your time and money, even when you think you’re doing all the right things with your marketing. These vampires can eventually make you lose faith in marketing, so you think twice before trying new marketing initiatives in the future. Listen to this episode to discover how you can identify and avoid these vampires.
100 - “Jewelry Marketing Joy” Is Officially Here
Not only have I reached a very important milestone in my podcasting journey, but I’m also officially publishing Jewelry Marketing Joy. I’m excited to celebrate 100 episodes of the Joy Joya Jewelry Marketing Podcast and the launch of my book, which is the first-of-its-kind resource for the industry. Visit JewelryMarketingJoy.com for more information.
99 - Interview with Arthur Root, Ecommerce Personalization Expert
We interview Arthur Root, the co-founder and CEO of Nostra, a startup that has created an innovative new ecommerce tool for brands that want to provide their customers with more personalized shopping experiences.