Know Thy User RivalMind

On this week's episode, Isaac Flex, Director of Member Development at Technology and Manufacturing Association, talks about marketing for an association.  The big question Isaac tackles is when does marketing begin and end, or does it even have an end?

On this week's episode, marketing director for Crossway Publishing, Matt Vent joins host, Josiah Flex to talk about content marketing for publishers.  Matt stresses the importance knowing your audience, and being generous with content to build trust with customers.

On this week's episode, marketing professor, Beth Grabowski shares her expertise on consumer behavior.  Beth shares about how we as consumers have to use system 1 and system 2 decision making, and that marketers can use this psychology to plan marketing campaigns.

On this week's episode, marketing veteran, Amy Parker joins host, Harley, to discuss marketing in retail. Amy has worked with brands including Sears, Michaels, Toys R Us, Jo-Ann, and Fresh Thyme Market.  She shares her experience and her advice on how to build customer loyalty.

On this week's episode, Larry Bettag Vice President of Production at Cherry Creek Mortgage, licensed attorney, podcaster, and author joins host, Josiah, to discuss marketing in the real estate and mortgage industry.  Larry shares about his years of experience and how relationship building is the key to customer satisfaction and gaining new customers.

Know Thy User is a weekly marketing podcast by RivalMind - a digital marketing agency.  Watch on YouTube or listen wherever you get your podcasts.

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On this week's episode, Stephanie Gandsey, marketing director of DHJJ Certified Public Accountants and Business Advisors, joins host, Harley, to discuss marketing efforts in the financial services world.  Stephanie shares about her efforts to build up the content marketing strategy at DHJJ and the challenges of getting CPAs on board.