Welcome to the Live Lounge Podcast series from the British Chamber of Commerce Shanghai. Through a series of live panel discussions, we invite business leaders and industry experts to tackle the major topics and trends impacting business in China.
Gaming in China – An industry perspective
The gaming industry is booming in China. At the recently concluded 19th ChinaJoy (the China Digital Entertainment Expo and Conference), a half-year report was released and stated that China's gaming industry saw total sales revenue up 7.89 per cent year-on-year to hit 150.5 billion yuan ($23.3 billion) over the first six months in 2021. By the end of June in 2021, the number of game players in China topped over 666 million, up 1.38 per cent from a year earlier.
This episode takes a China perspective on the gaming industry. Joining the podcast host Richard Seymore are three experts in the field:
Julien Bares, VP at Tencent GamesWim Coveliers, Industry Specialist Elijah Freeman, Vice President of Games Division at VirtuosThis podcast is conducted in English.
Higher Education Partnerships Now; Whither or Wither?
The pandemic and changing policies towards China have presented particular challenges to trans-national higher education in China. This episode addresses potential effects over the near to mid-term through discussion at the sector wide level, with some illustrative case studies.
The speakers are:
Prof Sue Welburn
Co-chair, UK-China Joint Institute Alliance
Executive Dean, Zhejiang Edinburgh Institute
Chair of Medical and Veterinary Molecular Epidemiology, University of Edinburgh
Prof Laura Bishop
Principal, Sino-British College University of Shanghai for Science and Technology
Global Head of Research at British Council
Head of Education Technology and Higher Education at Department for International Trade
This session is moderated by Alastair Balchin, Director of External Engagement, SBC at The Sino-British College, USST.
If you would like to get in touch with any of the speakers, please contact firstname.lastname@example.org.
This podcast is conducted in English and was recorded from a live event organised by the Chamber's Education Committee.
The Future of UK Education Pathways
Preparation for Chinese students to progress to study in the UK.
Open Source — Leading China's Technological Transformation
Hosted by Independent Marketing Adviser, Richard Seymore, this podcast discusses the recent trends and impacts of Open Source technology applied to business in China. Richard talks to three panelists who are experts in this field.
First up is Dean Zhou, CEO & Founder of Open Lab, who is a business leader and successful entrepreneur with over two decades of experience in the software industry. Next is Luke Han, CEO & Founder of Kyligence and co-creator of open source Apache Kylin. And the final speaker is Cypress Hu, Founder of ClickPaaS, a development platform that helps SaaS enterprises to significantly reduce response times and costs for complex business requirements.
Beyond Covid-19: B2C Marketing Strategies
This podcast examines how brands are adapting to trends in the Chinese market as a result of the Covid-19 virus. We explore media campaigns and digital strategies that have proved successful at reaching China's consumers and how they have changed since Covid-19.
This podcast covers topics such as:
How digital marketing and e-commerce is being used to maximise revenue and increase customer loyaltyThe shifting psychology of consumersHow brands are utilising technology to reach customersWhich marketing campaigns have been successful during the crisis
Technology and the use of mini-programmes are critical to brand success.Distinct market segments are emerging due to consumer anxieties and emotional responses.Brands should align themselves with consumers, remain needs-based and community orientated rather than profit focusedSuccessful media campaigns have focused upon empathy and solidarity to increase market share.Organisations should seek to offer increased value through their supply chain and networks rather than discounts and price reductions.
Panel of speakers:
HOST: Richard Seymore, Senior Marketing Manager, Britannica International School: Richard has previously managed global accounts and marketing for Sage China, and is a former associate lecturer within the department of economics and international business at Oxford Brookes University Business School.
Mark Tanner, Founder & MD, China Skinny: Mark has provided China-market growth strategies and research to around 200 brands including Nike, Tourism Australia, Colgate, Reckitt Benckiser, IKEA, Woolworths, Coles, SAIC Motors and IHG. His views on China have been quoted in more than 200 international media outlets including Bloomberg, Reuters, FT, WSJ and Forbes, where he is a columnist.
Jimmy Chang, General Manager, Scape Creative Communications: Jimmy is the founder and current General Manager of Scape Creative Communications, a brand communications agency specializing in creative branding, marketing communications and events planning and management.
Kirsten Johnston, Founder & CEO, JWDK: In China, JWDK specialises in strategic brand positioning and brand development in China. Kirsten hails from London and founded her firm there in 2003, later expanding her business to China and Hong Kong in 2014.
If you would like to get in touch with any of the speakers, please contact email@example.com
This podcast is conducted in English and was recorded over a call. We apologise that the quality of the audio is compromised in parts.
B2B Marketing During Uncertain Times – Part Two
This podcast explores how the Covid-19 virus has impacted B2B Marketing across the world. Hosted by Steven Proud, we feature four speakers over the course of two episodes of which this is Part Two.
In this episode, Steven talks to two B2B Marketing experts, Paul Everett and Samuel Njoroge, from the UK and Africa respectively. They discuss the challenges faced by their own clients and various patterns that have emerged during and after the pandemic crisis.
This podcast covers topics such as:
• Marketing patterns and common client concerns
• How could have things been done better (in hindsight)
• How will this virus change the marketing landscape for good?
• How has each region handled their marketing during this crisis
• Covid-19 has accelerated digital transformation in all regions. Not just for marketing but also for operations and managing a business.
• Some world regions have proven to be more resilient due to previous wars and dangerous environments
• No one had a decent contingency plan or play book in place specifically for a pandemic
• Digital will play permanent and key role in the way events and businesses market themselves
If your business has been impacted and you would like to get in touch with any of the speakers, please contact firstname.lastname@example.org
This podcast is conducted in English.