17 集

Welcome to the Live Lounge Podcast series from The British Chamber of Commerce Shanghai Marketing Focus Group. Through a series of live panel discussions, we invite business leaders and industry experts to tackle the major topics and trends impacting business in China.

Live Lounge Podcast Series Marketing Focus Group Chair: Kirsten Johnston

    • Entrepreneurship
    • 5.0 • 1 個評分

Welcome to the Live Lounge Podcast series from The British Chamber of Commerce Shanghai Marketing Focus Group. Through a series of live panel discussions, we invite business leaders and industry experts to tackle the major topics and trends impacting business in China.

    Open Source — Leading China's Technological Transformation

    Open Source — Leading China's Technological Transformation

    Hosted by Independent Marketing Adviser, Richard Seymore, this podcast discusses the recent trends and impacts of Open Source technology applied to business in China. Richard talks to three panelists who are experts in this field. First up is Dean Zhou,...

    • 25 分鐘
    Beyond Covid-19: B2C Marketing Strategies

    Beyond Covid-19: B2C Marketing Strategies

    This podcast examines how brands are adapting to trends in the Chinese market as a result of the Covid-19 virus. We explore media campaigns and digital strategies that have proved successful at reaching China's consumers and how they have changed since...

    • 26 分鐘
    B2B Marketing During Uncertain Times – Part Two

    B2B Marketing During Uncertain Times – Part Two

    This podcast explores how the Covid-19 virus has impacted B2B Marketing across the world. Hosted by Steven Proud, we feature four speakers over the course of two episodes of which this is Part Two.In this episode, Steven talks to two B2B Marketing...

    • 27 分鐘
    B2B Marketing During Uncertain Times – Part One

    B2B Marketing During Uncertain Times – Part One

    Listen to how B2B Marketing strategies are unfolding across the globe during the aftermath of Covid-19. We interview four Marketing professionals from four different countries.

    • 32 分鐘
    Covid-19: The road to recovery for SME in China

    Covid-19: The road to recovery for SME in China

    Listen to how SMEs in China are coping after the Covid-19 outbreak and learn about recovery strategies

    • 26 分鐘
    员工保留,你重视了吗?Staff retention — Is it getting enough attention?

    员工保留,你重视了吗?Staff retention — Is it getting enough attention?

    本次座谈小组共同探讨了中国员工的流动现状,企业的留用计划和策略,以及关于衡量成功标准的一些小建议。Staff turnover issues in China, corporate retention initiatives and strategy, as well as some tips on success measurement.

    • 33 分鐘

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