Mixed Method: The new way to test with Matt Wright Digital Growth Hacking

Widerfunnel's Director of Behavioral Science, Matt Wright leverages his tenacious curiosity to help clients better understand the motivational drivers behind customer segments. Matt is responsible for implementing a Mixed-Method Experimentation approach that blends qualitative and quantitative, behavioural and attitudinal studies, conversion optimisation, and personalisation across a wide range of sectors.
Digital Growth Hacking  – Australia's first podcast dedicated to all things experimentation, CRO (conversion rate optimisation) and personalisation hosted by New Republique's Co-founders Nima Yassini and Stacey Issac. 
Topics or guest submissions: hello@newrepublique.com
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