My Freedom Grove Podcast Gretchen Hernandez

What makes your Product profitable?  The obvious answer is to provide a solution to a real world problem for your client.  What about the not so obvious factor?

Have you considered Partnerships?  Do you know what a partnership is?  Are you sure that's what it is?

Hmmm, there might be something you're missing.  My guest, Tarryne West - CEO & Lead Coach at Change One Woman, has something you need to hear.

Tarryne has been in business for 13 years helping individuals, small businesses and large corporations.  She knows what works.  And she's going to let you in on the strategy.
In addition to being absolutely delightful, Tarryne provides incredible insight into the world of Bespoke Corporate Coaching Packages.  This is an absolute MUST listen if you are considering a business that supports Business to Business when teams are involved.

COME LEARN FROM TARRYNE WEST at the PLATFORM & PROFIT SUMMIT  May 1-3rd.  She's giving you the framework to create your profitable VIP Day.


In this episode we explore:
Creating a profitable VIP day, the right way Creating Products & Leveraging Partnerships The Single Most Important Question to Ask in Partnership Pitches Equal Value Transfer Corporate Programs - a 3 Way Partnership The Brilliance & Profit Potential of Diversity in Partnerships Get your Free Ticket to the Platform & Profit Summit (30+ industry leaders) Links from this Episode
Platform & Profit Summit - get your free ticket to benefit from the wisdom, action plans and journeys of 30+ speakers. Changeonewoman.com IG -Tarryne West Coaching FB - Tarryne West

I missed a huge opportunity my first 2 years of business.  Nobody told me about the Facebook Pixel.  All the work I put into social media and driving traffic to my website for 2 years gave zero benefit when I went to run Facebook ads.  I had to start with a 100% cold audience.

I felt so cheated and heartbroken. 
We can all agree that a person is more likely to buy from a company they already know about.  So, it's not that you can't get results from ads with a cold audience.  It's that you can get bigger, better results and your ads can cost less.
I don't want you to miss out.  Even if you're not ready to run Facebook Ads, you'll want to install the Pixel.  That way, when you're ready for ads, you'll have a nice warm audience.  None of your social media effort would have been wasted.

But first, do you know what a Facebook Pixel is?  
In this episode I'm going to share what the Facebook Pixel is, how you can benefit from it, how to set one up, plus a sneak peak at 1 advanced topic that will help you significantly drive up results and lower cost.

In this episode we explore:
Is your phone really listening to you?  Or is it the Pixel? What a Facebook Pixel is and how it works Tips you can use as a consumer (especially if you want the ads to stop) Ways to use the Facebook Pixel to Help Your Business How to Set up your Facebook Pixel How the Pixel can help you get better, cheaper results. Get your Free Ticket to the Platform & Profit Summit (30+ industry leaders, $70k in prizes)

You're running Facebook Ads and getting no Sales.  Your first question is always "Is my Ad Working?" and "What should I change?".  Or you may be in the all or nothing camp.  If you're not getting sales you may decide "Facebook Ads don't work."

I get it.  It can be frustrating.  Plus you're losing money.
That's why you need to know about ad metrics and how to read them.  Not only will you know if your ad is working, your data will tell you what needs to change.  Even better, some metrics and drilldown features in Meta Ads Manager will help you make your ads more affordable.
Today we're going to have some ad metric fun.  Remember, metrics are just neutral numbers.  The numbers don't mean anything about us as a person.  It also doesn't mean anything about our product/service or business.  The number is there to help interpret experiments.

Get ready to jot down a few notes.  We're diving into ROI, ROAS, Impressions, Frequency, Click Through Rate, Cost per Click, Cost per Result and Click Through Rate (All).  You'll walk away know what they are, what targets indicate "its working" and how to use the numbers to lower your ad cost, get more sales and profit.

Plus,  you'll hear the exciting announcement about the Platform & Profit Summit happening May 1-3rd.  Click the link to get your free ticket!

In this episode we explore:
What are high level metrics and what do you do with them? - ROI & ROAS The 6 important metrics for an ad Which metric targets mean the ad is "working"? Working Ad vs. Optimized Ad to generate profit The right time to throw a lot of money at an Ad. Special Offer to get click-by-click video guidance to setup  run your Facebook Ads.

Facebook Ads are a great way to drive traffic to your website and offers.  But how do you get them to work?

It comes down to 4 things.  Just like a puzzle, Facebook Ads only work if all the correct puzzle pieces are present and they are in the right positions.

In today's episode you'll learn what the 4 magical components are and how to test to make sure they are correct.  Once all 4 are correct, you're golden!
Worried you're going to get lost or overwhelmed?  I've included the strategy for how to do micro tests on one component at a time.  It helps you stay focused, get your results faster and keep your Facebook ad spend small.  
If you need an extra boost of energy, mood and clearing of brainfog to get your testing done, I recommend trying Magic Mind's Productivity Shots.  It's amazing how 2 ounces of refreshing green juice per day can benefit you and your business!  Enjoy a discount of up to 56% off your first subscription of Magic Mind's Productivity Shots by using the special link www.magicmind.com/MYFREEDOM.    Plus you can get 20% of your first purchase when you enter the code MYFREEDOM20.

In this episode we explore:
Ensuring your ad is shown to your Ideal Clients Static image, video or carousel...which works best? Not great with headlines?  Me neither, here's the thing that helped. Does your copy have "the connection factor?" Why throwing in the towel after 1 Facebook Ad doesn't help your business Special Offer to get click-by-click video guidance to setup  run your Facebook Ads.

 Facebook Ads are a tempting way to get clients.  But, will they work for you?


You already know they'll be an investment of money.  And most likely money is kinda tight because you need clients.  That's why you're considering Facebook Ads in the first place.


Before you jump in and pay for ads, it's best to get some education first.  You're in luck!  During the month of April I'm releasing a 5 episode podcast series all about Facebook Ads.  See below for a sneak peak at the upcoming episodes.


In today's episode you'll learn the types of Facebook Ads, the purpose of each type, the approximate cost of each type, and the difference between Cold & Warm audiences.


EVEN BETTER - I'll reveal 2 surprising ways that Facebook Ads can increase your Facebook Business Page following and give you Irresistible Offer Research poll data.  Afterall, you don't want to build a product, service or sales funnel offer that nobody wants, right?


Facebook Ads provide Data to Make Decisions.  The Data always reveals the Answers to make everything work.  You need a Clear Head.  That's where Magic Mind's Productivity Shots come in.  They help clear the brain fog, bump up your mood and give you energy.  Enjoy a discount of up to 56% off your first subscription of Magic Mind's Productivity Shots by using the special link www.magicmind.com/MYFREEDOM.    Plus you can get 20% of your first purchase when you enter the code MYFREEDOM20.

In this episode we explore:
The REAL purpose of Facebook Ads The 6 types of Facebook Ads Approximate price of each type of Facebook Ads How to use Facebook Ads to research your Irresistible Offer before you build it How to use Facebook Ads to grow your Facebook Business page following Special Offer to get click-by-click video guidance to setup  run your Facebook Ads.


SNEAK PREVIEW OF 5 Part Facebook Ad Series (coming throughout April 2024)

Ep 192 Should I run Facebook Ads?
Ep 193 The 4 Components that make Facebook Ads Work
Ep 194  How do I know if my Facebook Ads are Working? (Metrics Demystified)
Ep 195 How Does a Meta Pixel help?
Ep 196  Use it or Lose It - Planning & Keeping Track of Facebook Ad Testing Data

How do you keep your "Business Lights" on when you're having a significant energy dip, mental or physical health challenge, or unexpected life whammy?
It happens.  You're human.  You may wish you felt supercharged every day.  But, that's not the human experience.
When you had an employee job, you hoped you had a sick day to use.  You'd still get paid and you could rest.
But now you run a business...cue the anxiety and frustration.
WAIT.
NOPE.
REVERSE THAT. CUE THE...COMPASSION
If you have anything other than compassionate thoughts about your energy, your remaining supply will disappear all together.
Instead, let's use compassion, some tips and strategies, and a little secret energy boost to pop you back up.  Plus, we'll also reveal some tips & tricks to keep your business running while you take a step back.
Psst....do you know what a Glimmer Window is?   You're about to find out.
NEW EXPERIMENT - This podcast is being shared as both a VIDEO and traditional audio file!

In this episode we explore:
My secret energy booster Let's Talk - 3 Terms that give us a common language Self Preservation & Business Damage Control - When to Pull Back How to Keep The Business Lights On (and what that looks like) Generating Glimmer Window