25 分鐘
Nick Carey / Green Meadows Beef PowerUp
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- 創業
Green Meadows Beef started as a two-person family business in a small pocket of rural Taranaki, and 11 years on they’ve sold more than a million packs of sausages, burgers and steaks all over the world.
The business started with a discussion over the family dining table, and was a trailblazing operation in the direct-to-consumer model that’s since become mainstream.
General Manager Nick Carey gave up a law career he enjoyed to lead the business, and talks through the various stages of growth he’s helped to oversee. He touches on the value of being a New Zealand business in the international meat market, the keys to its early success, the boom Covid years, the power of good PR and much more.
Green Meadows Beef started as a two-person family business in a small pocket of rural Taranaki, and 11 years on they’ve sold more than a million packs of sausages, burgers and steaks all over the world.
The business started with a discussion over the family dining table, and was a trailblazing operation in the direct-to-consumer model that’s since become mainstream.
General Manager Nick Carey gave up a law career he enjoyed to lead the business, and talks through the various stages of growth he’s helped to oversee. He touches on the value of being a New Zealand business in the international meat market, the keys to its early success, the boom Covid years, the power of good PR and much more.
25 分鐘