Nothing But Major Gifts Veritus Group

Building a partnership between mid-level and direct response is crucial to your organization’s success. Yet many organizations are missing out on opportunities to align these groups in a way that will strengthen the donor pipeline.  

 

For this episode, we invited special guests Becca Burgess, VP of Client Services at Moore, and Kara Ansotegui, Senior Director of Leadership Annual Giving at the American Cancer Society, to join us for a conversation about creating a partnership between mid-level and direct response that will result in stronger relationships with donors at every stage of giving.  

 

Show Highlights: In this episode, you’ll learn about…  


The difference between a high-touch direct mail campaign and a relational mid-level approach 


Creative ways that organizations can promote collaboration between mid-level and direct response teams 


Barriers that prevent these groups from coordinating their donor outreach 

Many non-profit leaders rely on metrics because it’s easier than sitting down with their frontline fundraisers each week and helping them stay focused and accountable to their strategic plan. But when your fundraising performance metrics are not aligned with building meaningful relationships with your donors, it can cause a whole host of problems. 



What are the metrics that really matter in fundraising, and how can managers best support their teams to stay on track with those key performance goals? 



In this podcast episode, Jeff is joined by Matt and Debi for a conversation about the metrics that truly matter for your fundraising success and how we approach these metrics in our coaching work with fundraisers. 



Show Highlights: In this episode, you’ll learn about…  


The difference between managed metrics (meaningful connections, cash flowed revenue goal, etc.) versus unmanaged metrics (visits, phone calls, emails) 


How we define and measure meaningful connections 


Our advice to leaders for how to provide fundraisers with coaching and accountability around the metrics that matter 

Many fundraisers aren’t starting their caseloads from scratch – they’re inheriting a donor caseload that was previously managed by someone else. Whether you’re a new hire, or you’re moving into a new role within the same organization and taking on a new caseload, this transition can be complicated.  



How do you introduce yourself to these donors who already know your organization, but not you?  



In this episode, Matt Gill and Diana Frazier offer steps you can take to help you navigate this transition depending on the specifics of your situation. We hope these tips will help you feel more confident about stepping into your new role in a way that honors the donor and strengthens their connection to your organization! 



Show Highlights: In this episode, you’ll learn about…  


What to do based on the different scenarios in which you might be inheriting a caseload (starting at a new organization, or moving into a new role at your current organization, or redistributing caseloads)


Protocols for introducing yourself to donors and where to use warm hand-offs from a previous caseload manager 


Tips for leadership on how to support fundraisers who are taking on a new portfolio 

Is your organization set up to support the donor journey? What structures do you have in place to develop your donor relationships from initial acquisition to cultivation, mid-level, major gifts, and planned giving?

These are some of the questions you need to consider as you work to build a healthy donor pipeline. In this episode, Richard and Jeff discuss five key focus areas for organizations seeking to improve their donor’s experience at every stage of their giving journey.

 

Show Highlights: In this episode, you’ll learn about…



Why you need everyone in the organization to embrace a culture of philanthropy


The different stages of a donor’s journey with your organization and how to support them as the relationship progresses


Balancing your investments across in every stage of the donor journey


Creating offers that will inspire donors and deepen their commitment to your organization

We’ve all been in meetings where the conversation gets
sidetracked. Maybe someone present is very chatty and wants to spend the first half hour catching up. Maybe one individual has another topic they want to discuss, outside of what was outlined in the agenda. Or maybe no one is clear on why they’re there at all, so the conversation wanders until the time is up.

How can you make sure your donor meetings stay on track, while being respectful of everyone’s time and contributions? In this episode, Karen and Diana share their tips for how to effectively prepare for a donor meeting and what you can do when things don’t go according to plan.

Show Highlights: In this episode, you’ll learn about…


How to prepare for meetings and set expectations with all participants


What you can say when a conversation gets off-track


How to use Permission-Based Asking to move the conversation forward in a way that feels authentic and honoring


How to handle emotions that may come up, in yourself and in your donor

In celebration of Women’s History Month, today’s episode is
all about how women are shaping and changing the field of fundraising. Our special guest joining us for this conversation is Yolanda F. Johnson, President and Founder of YFJ Consulting and Women of Color in Fundraising and Leadership (WOC)™, which specializes in fundraising, philanthropy, and best practices for equity and inclusion.

Listen in to learn more about Yolanda’s work and to hear her
perspective on lifting up more women and people of color in the non-profit sector. If you enjoy the episode and you’d like to continue the conversation with Yolanda, see the show notes below for ways to get in touch.

Show Highlights: In this episode, you’ll learn about…


Yolanda’s work through her organization, Women of Color in Fundraising and Philanthropy (WOC)™


The four pillars of allyship, and how embracing the idea of “sponsorship” can help to elevate more women and women of color in the sector   
Mentorship opportunities for women who are interested in non-profit management and leadership
Moving away from the scarcity mindset and finding ways for women to work together, to champion each other