OOO - A Web3 Marketing Podcast OOO - a Web3 Marketing Podcast

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Mint the episode here - https://bit.ly/4aNWW2g



⁠Hello everyone,

This week's guest is Eunika Sot, Marketing Advisory Manager at  @OutlierVentures.

Eunika joined OV in early 2023 as a Marketing Advisory Manager. She is a Web3 native who started her own crypto company in 2018, and took it through ups and downs of multiple cycles.

Her focus at Outlier is helping startups create end-to-end go to market strategies that leverage most up to date marketing frameworks and cross-disciplinary expertise.

I brought her on to chat about:

* What is Outlier Ventures and how do their Base and Ascent accelerators work

* Challenges Web3 Startups face

* Go-to-Market Strategies for B2C and B2B Web3 startups

* Emerging trends

* Outlier Ventures's plan to start ahead of the emerging trends

and more.



A quick timestamp:

0:00 - Eunika's journey

7:03 - Outlier Ventures Accelerator

10:01 - Base Camp Program

11:50 - Wormhole Partnership

19:16 - Targeted lead engagement

29:03 - Managing work balance

38:56 - Understanding your audience

42:04 - Importance of storytelling and branding in Web3

45:10 - Lessons learned as a founder

48:41 - Web 3 Expectations

55:27 - Future of Metaverse Use Cases

58:29 - Apple Vision Pro

1:00:00 - Supporting Startups

1:08:25 - Managing Spam Levels

1:18:41 - Marketing Collaboration

1:20:47 - Staying Up-to-Date to emerging trends in Web3


Support the show here https://linktr.ee/supporttheooo

Get in touch:

Eunika - https://warpcast.com/eunika.eth

Outlier Ventures - https://outlierventures.io/

Follow us:

Twitter https://twitter.com/ooo_podcast

LinkedIn - https://www.linkedin.com/company/ooo-podcast/

Farcaster - https://warpcast.com/frogule

Alexandra - https://twitter.com/frogule

Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

#web3marketing #web3podcast #outlierventures #womeninweb3 #web3startup #web3marketingpodcast

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠



Mint the episode here - https://bit.ly/Cryptogirlsclub DDL -25th of April 2024



Hello everyone,



This week's guest is Zoe Faircloth, CEO & Co-Founder of Crypto Girls Club and CGC Talents.



With six years in the crypto industry, Zoe previously fronted communications at SMART VALOR, a Swiss-based digital asset exchange. Zoe was also in charge of marketing strategy at German crypto bank Nuri (formerly Bitwala) and Fidor Bank, one of the first fintechs in Europe to offer bitcoin onramp.

Through founding Crypto Girls Club in 2021, Zoe is a prominent figure in Germany's vibrant Web3 scene. Her mission is to help women propel their careers in Web3 by hosting over 50 educational and networking events to over 2000+ women. From this, Zoe recently led and launched the crypto girls club NFT membership collection on Polygon, which unlocks real-life perks such as co-working spaces, mentorship and conferences.

She is currently building CGC talents - a recruitment agency to encourage diversity in Web3 and sits on the advisory board of Soonami.



I brought her on to chat about:

* Challenges women face in Web3

* Tokenisation of Women in Web3

* Lessons from building Crypto Girls Club

* How to make Web3 a more gender-diverse space

* Company culture in Web3



and more.



A quick timestamp

0:00 - Intro and how it's like being a woman in Web3

8:16 - Embracing anonymity in Web 3

10:11 - Challenges in hiring practices & Gender equality in judging candidates

16:17 - Web 3 equality concerns

20:27 - Challenges in job applications & Tokenisation in hiring practices

35:11 - Supportive community dynamics

37:02 - Moving beyond tokenism

39:10 - Striving for true equality

43:13 - Supporting women's initiatives

54:26 - Bridging the gender gap & Progress towards equality



Support the show here https://linktr.ee/supporttheooo

Get in touch:

Zoe - https://twitter.com/ZoeCatherineF

Crypto Girls Club - https://lnk.bio/cryptogirlsclub



Follow us:

Twitter - https://twitter.com/ooo_podcast

LinkedIn - https://www.linkedin.com/company/ooo-podcast

Farcaster - https://warpcast.com/frogule

Alexandra - https://twitter.com/frogule

Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Grab your free Dealfront demo here: ⁠⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠⁠

Hello everyone,

This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing.

I brought her on to chat about:
* The identity crisis in Web3
* How founders can turn things around
* Ledger's a massive PR scandal
* Growth strategies used at Wallet Connect

and more.

Support the show here
⁠https://linktr.ee/supporttheooo⁠

Get in touch:
Amy - ⁠https://twitter.com/amya_wilks⁠
Wallet Connect - ⁠https://walletconnect.com/⁠

Follow us:
Twitter - ⁠https://twitter.com/ooo_podcast⁠
LinkedIn -⁠ https://www.linkedin.com/company/ooo-podcast⁠
Farcaster - ⁠https://warpcast.com/frogule⁠
Alexandra - ⁠https://twitter.com/frogule ⁠
Alex LinkedIn - h⁠ttps://www.linkedin.com/in/alexandranicorici/

Grab your free Dealfront demo here: ⁠⁠⁠https://bit.ly/49CrzqW⁠⁠⁠

Hello everyone,

This week's guest is Amy Wilkinson, Head of Growth at Wallet Connect. Amy is a web3-native marketer who’s been helping brands in the space since 2020, supporting a diversity of projects — like Radix DLT and WalletConnect — in developing and nurturing their growth. From building audiences of 40,000+ for keynote events to onboarding 100K+ users onto new products within the first month of launch, Amy has worked on an extensive range of strategies, initiatives, and campaigns that encapsulate the need for web3-oriented marketing.

I brought her on to chat about:
* The identity crisis in Web3
* How founders can turn things around
* Ledger's a massive PR scandal
* Growth strategies used at Wallet Connect

and more.

Support the show here
https://linktr.ee/supporttheooo

Get in touch:
Amy - https://twitter.com/amya_wilks
Wallet Connect - https://walletconnect.com/

Follow us:
Twitter - https://twitter.com/ooo_podcast
LinkedIn - https://www.linkedin.com/company/ooo-podcast
Farcaster - https://warpcast.com/frogule
Alexandra - https://twitter.com/frogule
Alex LinkedIn - https://www.linkedin.com/in/alexandranicorici/

Grab your free Dealfront demo here: ⁠⁠https://bit.ly/49CrzqW⁠⁠



Hello everyone,

This week's guest is Jye Sandiford, Head of Entreprise at POAP.Jye is Head of Enterprise at POAP Inc. evolving solutions and working with organisations on their community and marketing strategies using POAP to create greater connection and experiences. His a member of various communities in Web3 from Safary, Serotonin and Purple DAO who fund the continued expansion of Farcaster Protocol.

I brought him on to chat about:

* What POAP does, how does it work and how companies can leverage it in their community growth

* Best practices

* Use cases

* How Web2 is using POAP



and more.



Support the show here
https://linktr.ee/supporttheooo

Get in touch:

Jye - https://www.linkedin.com/in/jyesandiford/

POAP - https://poap.xyz/

Alexandra: ⁠⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠⁠

OOO podcast: ⁠⁠https://twitter.com/ooo_podcast

Grab your free Dealfront demo here: ⁠https://bit.ly/49CrzqW⁠



Hello everyone,

This week's guest is Leon Abboud, CEO and Founder of Unfungible.xyz - A web3 marketing agency helping NFT projects launch and grow.

In the last couple of years, Unfungible has worked with over 100+ NFT founders, and overseen the launch of over $5m in NFT mints only in the last 60 days. Leon is also one of the few Web3 marketers out there to create educational content on his YouTube channel.

I brought him on to chat about:

* Launching over 100 NFT projects: common marketing struggles, successful business models, and failures

* The founder's funnel and why that plays a big role in this decentralized world

* Community building best practices

* Bull market predictions

and more



Support the show here
https://linktr.ee/supporttheooo

Get in touch:

Leon Twitter https://twitter.com/leonabboud_

Youtube - https://www.youtube.com/leonabboud

Unfungible - https://www.unfungible.xyz/

Alexandra: ⁠⁠https://www.linkedin.com/in/alexandranicorici/⁠

OOO podcast: ⁠https://twitter.com/ooo_podcast