blog on Chinese social media, China market and consumers
Digital China Ep.34 with Jacqueline Chan - How to Do Marketing on WeChat in 2020
WeChat was launched in 2011 as a free instant messaging app from Tencent, but steadily grew and continuously added functions that were far beyond the usual scope of simple text and call apps. As the most used app and the most popular social communication platform in China, WeChat has penetrated people’s daily life. By the end of 2019, there were 1.151 billion monthly active users. This was up 6% from the year before.
The key features of WeChat include instant messaging, Moments pages for daily updates, different types of accounts, WeChat Pay and mini programs. Mini programs are a turning point for the platform and the whole industry. The big advantage is that they can be used without installing them separately on the phone. In 2019, there were 3 million mini programs with 330 million daily active users. The total GMV derived through mini programs was 1.2 trillion RMB.
WeChat is literally everywhere. In any restaurant, shopping mall or even at a market stall, you can tap on WeChat Pay, scan a QR code and that’s it, you’ve paid. With this fast access and its many functions, WeChat has also become an important touchpoint for collecting information.
Learn how to do marketing on WeChat in this episode of Digital China with Jacqueline Chan from Alarice and ChoZan. Check out our WeChat marketing guide here.
Digital China Ep.33 with Mason Ku - How to Do Marketing on Bilibili in 2020?
Bilibili, also known as B站, is a Chinese video sharing website based in Shanghai, themed around animation, comic, and games (ACG). Bilibili is known for its bullet screen function, where users can submit, view and add overlaid commentary on videos.
Bilibili hosts videos in various fields, including music, dancing, vlogs, science and technology, food, entertainment, movie, drama, fashion, daily life and ad films. It is widely also known for the extensive kuso-style parodies by subcultural content creators. Bilibili also has a livestreaming function where the audience can interact with streamers. Usually the topic is anime, content creating, game strategy and more.
Read more about Chinese social media marketing and more of our services from ChoZan and Alarice. Mason Ku is a digital marketing expert and offers training services for corporates.
An interesting and thoughtful conversation
I like Ashley very much because she always give me a sense of full energy and have a passion for life. Especially, her way of thinking. Through the stories of these different guests, I can find similar things in my own life from the stories of others. It can also be counted as mutual learning~~~ LOVE it!!!!!!!
Love the aweosme guests!
I'm so excited to bring these awesome founders more digotal spotlight through thsi podcast series. Many of the guests are from Forbes 30 under 30 in Asia and share their outstanding journey in much detail -- bringing tons of value! :)