Publish to Thrive Charles George

On the first episode of the Publish to Thrive podcast, Charles George talks about combining today’s modern-day publishing principles with digital direct marketing.

He discusses the purpose of the podcast and how it will benefit you.

He shares:

The podcast focuses on creating a lifestyle business by combining publishing with digital direct marketing.

What modern-day publishing is

Because of the Internet why every business is a publishing business

Why, with a publishing business, everything you create is an asset?

Why content marketing is critical to building an engaged audience to sell your products and services

Types of content a business can create to build an audience

The 5 stages of a customer hierarchy

Plus, the 3 stages of a customer journey

How the customer hierarchy and the customer journey are related

He talks about topics such as content marketing, copywriting, media buying, creating products & offers, building an email list, and growing an audience.

How direct marketing was first used to sell publishing products in the 1920’s and how the principles are still relevant to today

How the digital revolution has changed direct marketing

-Reveals one of the biggest challenges business owners face today

-Understand why for businesses to have a pipeline of customers, the key is creating content for the different stages of the customer journey.

-  Why by understanding how to combine publishing with direct marketing, you can grow your business to the level you desire.

Join us for the first episode of the Publish to Thrive podcast.

On this podcast episode, Dr. Lisa Spiller is our extraordinary guest.

She is a distinguished professor of marketing at Christopher Newport University.

She is the person who initially taught me direct marketing.

On this episode, Lisa Spiller shares:

-How she learned from many of the legendary marketers, who are in the Direct Marketing Hall of Fame, such as Martin Baier, Bob Stone, and many others.

-How she got involved in direct marketing

-Why all marketing will be direct marketing

-Two of the highest honors of her career

-The ultimate goal of every marketing campaign

-Plus, she shares a prediction Martin Baier declared 30 years ago that is true today

-Why direct response activities have to reinforce the brand and why brand advertisers need a direct response component to their campaigns

-Why your marketing needs integration and synergy across all of the marketing mediums

-The best approach to ensure your marketing makes the greatest impact across all marketing channels

- 3 components of every marketing campaign.

-Why it is essential to identify where your customers are, instead of waiting for customers to come to you

-The biggest lesson she learned from the direct marketing legends

-Why the fundamentals principles of direct marketing are the same today in the digital age as they were 20, 30, and 40 years ago

-Why the short term goal of a direct marketing campaign is conversions, and what the long term goal of every campaign should be.

-Why personal marketing is about success and reaching your goals

There aren’t many people I hold in higher regard than Lisa Spiller. I hope you enjoy this interview.

Go out and spread the good news of direct marketing!

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Direct marketing is all about relationships! It’s about cultivating and maintaining those relationships. It’s about connecting and engaging with people.