Reaching Abundance virginia@reachingabundance.com
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By sharing tips, resources, and actionable guidance for women weekly, host Virginia Elder wants you to challenge your mindset and expand your perspective on the intersection of money, motherhood, and entrepreneurship. Her journey toward debt freedom bloomed into a never-ending drive toward financial education, mindset work, and self-improvement. She discusses consistency, intention, positive parenting, true self-care, budgeting, debt-freedom strategies, personal finance lessons, and encouragement toward simplicity for this busy mom life. Collectively edge toward the abundant life of your dreams right alongside her. Find out more at www.reachingabundance.com
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Podcast-Based Marketing for Client Acquisition | Brenton Harrison | Ep 12
If you feel stuck cold calling and hosting multiple coffee meetings per week to get clients, there IS a better way – find out the whole story and what helped Brenton Harrison, a seasoned financial professional, make this shift.
The Pandemic halted the hustle, and in that space, he began seeking mentorship and prioritizing his lifestyle, which helped him arrive at a fresh way to attract clients (rather than chasing them!).
Podcast-Based Marketing for Client Acquisition
[00:04:29] Content Creation for Financial Advisor Client Education
[00:18:46] Podcast Branding and Visibility Enhancement Services
[00:29:29] Podcast-Based Marketing for Client Acquisition
[00:38:36] Enhancing Customer Experience Through Upfront Pricing
From Prospecting to Purpose: Transforming Your Marketing Approach
- Focus on creating informative, reliably posted content for potential clients.
- Reach out to influential figures and make unexpected requests to increase courage and create opportunities.
- Explore how you can reduce the time/process it takes to guide a new client from introduction to onboarded and active.
- Ensure price transparency by clearly stating fees upfront to enhance the buying experience and establish trust with customers.
Creating Value: The Secret to Attracting Ideal Clients
Consistent distribution of valuable content and effective marketing can help business owners tap into a broader audience, thus minimizing the need for conventional prospecting, coffee dates, and calendar appointments with unqualified applicants.
"It's not about having a thousand people who are not your ideal customers downloading your podcast every day. It's about, are you reaching the people who are your ideal customers with the right content." - Brenton Harrison
Connect with guest, Brenton Harrison:
Website – newmoneynewproblems.com
Instagram - @newmoney.newproblems
YouTube – @NewMoneyNewProblems
LinkedIn – Brenton Harrison, CFP®, CLU®, CSLP
Podcast – New Money New Problems
Podcast – Escape Student Loan Debt
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. -
Location Independence and Financial Freedom as a Debt-Free Millionaire| Stefanie Gonzales
Over 15-16 years, Stefanie and her husband achieved millionaire status through intentional investing, open conversations with her partner, and recognizing her skills and abilities. Overseas relocation is a significant decision influenced by factors like cost of living, tax laws, lifestyle preferences, safety, healthcare, and educational opportunities.
Visionary Strategic Planning System for Businesses
[00:09:40] Strategic Path to Location Independence through Finance
[00:23:33] Empowering Women Through Financial Independence Education
[00:37:38] Sustainable Business Success Through Clear Boundaries
[00:41:03] Shifting to High-Net-Worth Decision-Making Strategy
[00:43:37] Personal Branding and Multimedia Content Strategy
[01:04:40] Harnessing Individual Strengths for Financial Independence
Actionable Insights
- Set clear boundaries and non-negotiables in business to prevent burnout and maintain work-life balance
- Consider cost of living, tax laws, and lifestyle preferences in deciding where to relocate
- Create content to build an audience and establish trust before scaling
- Align financial goals with personal values for a fulfilling path towards financial independence
Are You Ready to Take Control of Your Money?
Stefanie Gonzales helps career-focused women establish a clear path to financial independence, learn to invest confidently, and explore strategies to minimize their tax burden. Stefanie and her husband slogged through 15+ years of strategic investing, levelling up their businesses/careers, and exploring location opportunities. Now she helps other women become debt-free millionaires too!
Connect with guest, Stefanie Gonzales:
Website – www.womenswealtheffect.com
Instagram - @womenswealtheffect
YouTube – Permission To Be Wealthy
LinkedIn – Stefanie Gonzales
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. -
Strategic Business Growth Through Incremental Improvement | Joe Curry
Wondering which goal-setting process you should use or what you should be doing in your business right now? Feeling like every other business owner knows where they’re going except you’re flying by the seat of your pants?
Continuously Improving Your Business Operations
Joe Curry, a CFP in Canada and the host of the “Your Retirement Planning Simplified” podcast, advocates for the Entrepreneurial Operating System (EOS), and transparently shares how mentors have helped him expand his business vision, brave the online marketing world, and implement structured meetings and goals for each quarter.
Long-Term Commitment and Growth in Podcasting
While Joe is looking for his show’s continuous growth, he’s committed to producing 300 episodes before evaluating ROI on podcasting, which will give the show ample time to attract clients and prove its validity as a marketing arm for his business.
Visionary Strategic Planning System for Businesses
[00:15:50] Strategic Time Management for Enhanced Productivity
By utilizing early morning hours before his kids wake up to map out his year, quarters, months, weeks, and days, Joe stays on track with his goals.
[00:22:48] Podcasting as a Financial Planner
Joe knows how un-approachable financial planning is, so he began podcasting to demystify and address misconceptions and hesitations people commonly feel when it comes to money.
[00:28:00] Long-Term Commitment and Growth in Podcasting
By adopting a mindset focused on longevity and consistently producing valuable content, (try 300 episodes like Joe!) business owners can increase their chances of success and ultimately see a return on their investment in podcasting.
[00:38:55] The Pursuit of Continuous Improvement and Growth
By embracing the concept of "a better way," Joe demonstrates a commitment to growth and innovation in both his professional and personal endeavors.
Actionable Insights
- Implement continuous improvement in business processes
- Dedicate time for intentional planning and prioritize tasks
- Start a podcast for educational and approachable content marketing
- Commit to long-term podcasting for success
As Joe aptly puts it, "Understanding what's a reasonable expectation is crucial; maybe you still measure the ROI but consider the timeline for measuring it." By setting realistic expectations and consistently refining strategies based on data-driven insights, businesses can harness the power of podcasting as a valuable marketing tool.
Joe and I are both obsessed with business books, so this episode is full of our recommendations!
The Gap & The Gain
Traction
Get A Grip
Playing Big
Profit First
Your Retirement Planning Simplified Episodes discussing charitable contributions:
Episode 25: Charitable Planned Giving
Episode 28: Charitable Giving in Your Community with Lesley Heighway
Connect with guest, Joe Curry:
Website - RetirementPlanningSimplified.ca
Podcast – Your Retirement Planning Simplified
LinkedIn - Joseph Curry B.Sc., CFP, CEPA, CHS
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. -
Maintaining Mental Health as a Business Owner | Allison Baggerly
Allison Baggerly, owner of Inspired Budget and author of "Money Made Easy," brings light to mental health preservation as a business owner. She stresses the importance of honoring personal boundaries and making conscious choices to maintain mental well-being throughout your business activities.
Overcoming Mental Health Hurdles as a CEO
As an extrovert, conferences, podcasting, and meetings with other business owners have become her support system.
Allison’s experiences with depression and anxiety throughout her business growth journey have shaped her perspective that combating isolation, prioritizing self-care, and seeking professional help when necessary are crucial components of maintaining mental health as a business owner.
Resources mentioned: Books by Byron Katie: “Loving What Is” and mini dry-erase boards https://amzn.to/3vJfMZ7
How to Prioritize Self-care While Running a Business
00:04:35 - Maintaining Mental Health as a Business Owner
Implementing daily routines that prioritize mental well-being, such as journaling, devotional time, and listening to a specific playlist, can shift your mindset towards abundance and productivity. By understanding personal triggers and incorporating self-care practices, business owners can show up more abundantly in their work.
00:21:36 - Impact of Podcasting on Mental Health and Business Growth
Starting her podcast to serve her extroverted personality, Allison unintentionally created a platform that reaches a broad audience, ultimately boosting her business success and personal well-being.
00:38:47 - Separating Work and Personal Life
Allison emphasizes the importance of boundaries between work and personal life by establishing strict working hours and shutting down work at a designated time to prevent burnout. She also highlights her appreciation for other business owners in her masterminds & via daily chat as they discuss challenges, share advice, and maintain connections while working from home.
Learning to Recognize Growth, Even When You Miss a Target
"Just because you didn't hit it or accomplish it or, like, really, truly get there halfway there is better than nothing." - Virginia Elder
Sometimes we set high expectations for ourselves, but progress is progress no matter how small. It's important to celebrate the little victories along the way towards our bigger goals. Keep pushing forward, even if you're only halfway there.
Connect with guest, Allison Baggerly:
Website - Inspired Budget
Podcast - Inspired Budget
Instagram - @inspiredbudget
Book - Money Made Easy
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. -
Efficiency Hacks for Business Owners | Ep 8
Are you being efficient or effective? If you’re doing unimportant busy work super efficiently, you’re just really great at spinning your wheels, but if you’re executing the most important, revenue-generating, initiative-accomplishing, meaningful tasks in your business – then we’re getting somewhere!
When it comes to running a business, time is a precious commodity. By prioritizing revenue-generating tasks, you ensure that your time and resources are allocated to activities that directly contribute to the growth and profitability of your company. This can include focusing on high-impact projects, nurturing key client relationships, and optimizing your sales and marketing strategies.
Top Time-Management Techniques for Entrepreneurs:
By identifying and prioritizing tasks that have the potential to generate revenue, you not only increase your efficiency but also maximize the return on your investment of time and effort. Use the matrix mentioned to categorize tasks by urgency and importance and the 4Ds to ensure you Delegate, Defer, and Delete the majority of your tasks, preserving the few that absolutely require your personal expertise to Do.
Struggling with procrastination? There are two time-bound rules I use often in combination with a desktop timer. There are growth-oriented, productivity focused tips in this episode for high-achievers AND even the most type-B leaders.
Powerful Productivity Tips for CEOs:
- Efficiency and effectiveness are different and require prioritization, delegation, and setting boundaries for productivity.
- Implementing time-bound rules like the five-second rule and two-minute rule can prevent procrastination and increase productivity.
- Delegating tasks, categorizing based on urgency and importance, and using decision matrices can make room for bigger-picture goals.
- Prioritizing revenue-generating tasks can enhance business efficiency and profitability by focusing on impactful activities.
Caution: Only read ONE book or implement ONE productivity hack at a time to prevent overwhelm!
9 Best Books for Business Owners:
The Effective Executive by Peter Drucker
The 7 Habits of Highly Effective People by Stephen Covey
Getting Things Done by David Allen
The 5-Second Rule by Mel Robbins
In Search of Excellence: Lessons from America’s Best-Run Companies
The 4-Hour Workweek by Tim Ferris
We Should All Be Millionaires by Rachel Rodgers
Eat That Frog by Brian Tracy
Traction by Gino Wickman
Productivity Methods & Tools for the Efficient CEO:
Time Management Matrix
Asana (Online Project Management Software)
Loom (Online Video Software)
Two-Minute Rule
Decision Matrix (4Ds of Productivity)
Cube Desktop Timer
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia. -
Freelancing with ADHD While Managing a Large Family | Kevin Payne
What does it look like to be a full-time freelance writer, build your own online brand, and be an active parent to 4 teenagers? Different from your business, for sure, but the lessons on time management, long-term initiatives, and distraction elimination are highly applicable.
Kevin Payne's transition from a traditional job to freelancing while managing a family of six and coping with ADHD reveals that anything’s possible when you prioritize self-awareness, mental health, and family values.
Through strategies like setting goals, minimizing distractions, and setting specific work hours, he has navigated the complexities of entrepreneurship, ADHD, and big family life.
Are You Prioritizing Work Over Life?
Kevin's journey to finding the right balance in work commitments and personal life underscores the importance of knowing when to set limits, taking time off to recharge, and continual self-improvement.
Our conversation highlights the importance of diversifying revenue sources for a successful business, from immediate income from freelance work to long-term passive income from personal projects.
Managing Your Time Effectively with Competing Priorities | The Highlights:
[00:10:44] Freelance Writing: Balancing Life and Work
[00:13:16] Optimizing Productivity with ADHD
[00:24:30] Navigating Time Management Challenges Working From Home
[00:35:43] Diversifying Income Streams
[00:44:02] Outsourcing to Avoid Overwhelm
[00:49:44] Big Family Budget Travel
Surviving the Hustle as a Solopreneur and Content Creator
Kevin leaves you with this gem, "The only way to have a bad launch is to not have one at all." as he strongly recommends outsourcing tasks such as podcast editing so you can remain focused on serving clients and growing your brand (I swear I didn’t tell him to say that!).
It all comes down to knowing what you’re good at, also known as your Zone of Genius from the book, The Big Leap by Gay Hendricks. Anything that feels like a distraction or doesn’t directly fuel your gift should likely be delegated. What is 1 thing you can delegate today?
Strategies to Refine Your Focus:
- Develop routines (especially if you’re faced with ADHD tendencies), including taking time off to recharge and reflect
- Set your schedule with flex space between activities so you can adapt to changes in your family’s schedule while maintaining productivity when working from home
- Set limits in both personal and professional aspects to avoid burnout
- Diversify revenue sources inside each business and across sources
- Outsource tasks outside of your expertise to save time and mental energy
Thriving in the Delicate Equilibrium Between Immediate and Passive Income
Kevin knew he didn’t want to learn a completely fresh skill set to produce his show, but would rather hone his writing skills instead since that would benefit both his freelancing career and his own brand, Family Money Adventure.
After resisting becoming a “content creator” for a long time, Kevin’s big family, budget, and love for travel created an opportunity to share practical advice to help large families create meaningful travel memories without breaking the bank.
Connect with guest, Kevin Payne:
Website - Family Money Adventure
Podcast - Family Money Adventure
Instagram - @familymoneyadventure
LinkedIn - Kevin Payne FMA
Connect with host, Virginia Elder:
Website - Reaching Abundance
Facebook - Podcast Abundance Business Page
Instagram - Podcast Abundance
LinkedIn - Virginia Elder
YouTube - @ReachingAbundance
This podcast is edited and managed by the team at Podcast Abundance. To discuss working together on your podcast or YouTube channel, book a Discovery call with Virginia.