Self-Publishing Advice & Inspirations Alliance of Independent Authors

One of the most interesting pieces of data to come from the Big Indie Author Data Drop was that even when indie authors are very successful, they don't stop doing their own marketing. They use tools and assistance/assistants, but marketing remains their responsibility, always. Many of the emerging indie authors, or those not selling, said that marketing was the task they liked least. There’s an important mindset shift required to bridge the gap from reluctant or resentful marketing to marketing that is positive and proactive.
In this inspiring and mind-shifting session chaired by Melissa Addey, join Dawn Brookes, Mark Dawson, Karen Inglis, Rachel McLean, Alison Morton, Octavia Randolph, Marc Reklau, Brit Bensen, Mark Hayden, and Elizabeth Stevens all multiple bestselling authors who show what makes marketing a positive activity for them. If thinking 'marketing will be with you forever' horrifies you as an author, then you need these sessions!
This session is kindly sponsored by 1106 Design.
This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event, run free twice-yearly, in association with the Alliance of Independent Authors.
Find more author advice, tips and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.
And, if you haven’t already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

In this Creative Self-Publishing episode, Orna Ross talks about the transformative power of values-based, story-driven email marketing. Discover why aligning your email campaigns with your core values can foster deeper connections with your audience and boost engagement with your emails. Orna walks you through the essentials of crafting compelling stories that resonate with readers, build trust, and drive action. Revolutionize your email marketing approach by putting values and storytelling at its heart.
The Creative Self-Publishing stream of the ALLi Podcast is sponsored by Orna Ross's Creative Planning Program for Authors & Poets. If you’re feeling daunted by the enormity of your writing and publishing goals, or overwhelmed by your to-do list, or you’re just not sure what way forward is best, Orna can help with a proven planning process devised specially for writers. Check it out at Patreon.com/OrnaRoss.
About the Host
Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller’s “100 top people in publishing”. She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

On the Self-Publishing News Podcast, Dan Holloway pays tribute to the late Nobel Prize-winning author Alice Munro and highlights recent British Book Awards winners, including Rebecca Yarros's Fourth Wing. He covers major tech and legal news: OpenAI’s disbanded risk project, the EU's fine on Microsoft, and ByteDance’s legal battle over TikTok. Dan also discusses Sony Music’s legal stance on AI and the ongoing mysteries in the blockchain world.
Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.
And, if you haven’t already, we invite you to join our organization and become a self-publishing ally.
About the Host
Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

In the Reaching More Readers podcast, Dale L. Roberts and Holly Greenland discuss effective email marketing strategies for indie authors. They cover topics like choosing an email service, welcome emails, metrics to track, and engaging subscribers on a regular basis. The hosts aim to provide practical tips and best practices to help authors connect with readers and promote their books through email newsletters.
Find more author advice, tips, and tools at our self-publishing advice center. And, if you haven’t already, we invite you to join our organization and become a self-publishing ally.
Now, go write and publish!
About the Hosts
Dale L. Roberts is a self-publishing advocate, award-winning author, and video content creator. Dale’s inherent passion for life fuels his self-publishing advocacy both in print and online. After publishing over 50 titles and becoming an international bestselling author on Amazon, Dale started his YouTube channel, Self-Publishing with Dale. Selected by Feedspot and LA Weekly as one of the best sources in self-publishing of 2022, Dale cemented his position as the indie-author community's go-to authority. You can find Dale on his website or YouTube
Holly Greenland is a self-published author, content writer and strategic communications consultant. She has worked in marketing and communications for nearly twenty years, including at the BBC, UK Parliament, and award-winning agency Social & Local. Holly is currently completing a Publishing PhD with Kingston University in London, investigating the factors that increase the likelihood of indie author success. Find out more about Holly's writing on her website or connect on LinkedIn.

My guest this episode is Anna Sayburn Lane, who began her career as a journalist until she decided she had enough of writing content for other people and became a novelist. Anna's entry into indie publishing was rocky until, just recently, she decided to pivot and write to market. Now, her crime fiction is seeing fantastic sales as she works toward becoming a full-time novelist.
Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.
We invite you to join our organization and become a self-publishing ally.
About the Host
Howard Lovy has been a journalist for more than 35 years and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Find Howard at howardlovy.com, LinkedIn, and X.

On this week’s Self-Publishing News, Dan Holloway dives into OpenAI's recent demo of GPT-4o, a new iteration of their ChatGPT technology. The demo showcased impressive real-time processing capabilities and emotional storytelling, hinting at a future where AI-narrated audiobooks might rival human voice actors. Dan also touches on the concerns raised by the UK Publishers Association regarding copyright protection in the face of rapid AI advancements and critiques Apple’s latest iPad Pro advert for its misguided metaphor on creativity.
Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.
And, if you haven’t already, we invite you to join our organization and become a self-publishing ally.
About the Host
Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.