Startups in Stilettos Entreprenista Network

“Just because you don't know people, just because you don't have the budget,  just because you don't know anything about the media space doesn't mean that you aren't valued and that you shouldn't put your foot in the door.”

When Nicole Pearl Kaplan joined Clubhouse, she was incensed by the advice 'quote unquote experts' were giving to small business owners, which led her to realize she had valuable expertise to offer. As a former national magazine beauty editor and seasoned TV beauty and style expert, Nicole has evolved into a PR and media strategist. Through her consultancy, she empowers small businesses and creatives, guiding them through the complexities of media engagement and brand elevation. Her two decades of experience combined with insider knowledge and strategic insights are pivotal in securing top-tier media coverage, enhancing brand visibility, and driving sales growth for her clients. Tune in and hear how Nicole went from regional TV segments to becoming an on-air expert for the Today Show, her early career experiences reminiscent of 'The Devil Wears Prada,' and her dedication to helping those who need assistance in gaining media visibility.

What we talk about:  

Networking and finding key relationships (05:20)

Progress over perfection (10:28)

Effectively organizing a tight budget (14:06)

Misconceptions about pitching to media (18:21)

The impact of AI on the PR and media landscape (20:43)


Connect with Nicole:

Instagram

Website

Join 5 Days to Free Press Course


Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“The responses that I had to my intro post inside of Entreprenista pales in comparison to all of these other networks that I've introduced myself in. I've met so many wonderful women there. And that is part of my marketing strategy, is that every week I have a consistent amount of time that I invest in these groups… Investing in those relationships has paid off immensely.”

Mariana Henninger had a highly successful career in filmmaking but she considered herself a “closeted entrepreneur” until 2022, when she realized that there was an opportunity to capitalize on her brand of creating emotional connection through storytelling. Mariana is an Emmy award winning documentarian with over 15 years of experience, having worked in major media outlets including NBC, The Today Show and The New York Times. With a deep passion for visually compelling personal and intimate storytelling, Mariana has turned her talents to the digital realm helping entrepreneurs forge powerful emotional connections through brand videos. As the founder and CEO of Brand Magnetic, she specializes in crafting singular two to four minute videos that build trust faster and significantly accelerate the sales process for entrepreneurs. Tune in and hear what Mariana told us about the truth about cliche buzzwords, how her journalism background informs Brand Magnetic, and the importance of spending time networking in the right circles.  

What we talk about:  

Building a scalable company (04:48)

Identifying a gap and filling it (12:40)

Reaching a target audience (17:50)

A slow build is a solid build (19:36)

The importance of telling the story of a business (29:58)

 
Connect with Mariana:

Instagram

Brand Magnetic


Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“As a leader, I knew that it was important for me to know the job. I have to know what it takes financially, physically, mentally to do any job. I would never want to tell somebody to do a job and be responsible for managing them in that position if I didn't know what the job entails.”

When Lena Jenkins-Smith decided to make a major pivot in her entertainment career, she knew she would have to overcome her intimidation and focus her determination. Lena is an Emmy nominated executive producer with an impressive 18 year resume in the entertainment industry. She’s collaborated with some of Hollywood's most elite figures in the comedy world and is also the president and executive producer of Goldstrand Media, a company leading in film, television and music production, where her focus is in transforming creative visions into reality with her guidance and expertise. Tune in and hear what Lena’s many varied roles have taught her, how she honed her leadership skills, and her approach to building and leveraging a professional network. 

What we talk about:  

Lena’s experience being a woman in a male dominated industry (04:18)

How Lena uses the skills she learned as a teacher (06:59)

Cultivating a wholesome team culture (11:31)

An Emmy nomination changed Lena’s career (16:28)

Maintaining work-life balance (22:23)


Connect with Lena:

Instagram

LinkedIn

Website


Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“We don't have to do a million things, we just have to do the right things. We often feel like ‘I don't have a big budget to spend on ads and that's why I'm not successful.’ We're chasing all of these different marketing tactics… In truth, we don't actually need to be doing that much.”

Lindsey Breitwieser spent nearly a decade of her career in marketing working in-house for international agencies, but after starting a family, she realized it was time to find a solution to feeling chained to her desk. Now, Lindsey is the founder of The CMO Lab, a boutique marketing consulting company that delivers top tier marketing strategy and leadership to burgeoning and established B2M and service based businesses. With more than 15 years of experience with high revenue brands and global ad agencies, Lindsey acts as a fractional Chief Marketing Officer to guide entrepreneurs through the complexities of marketing in order to foster growth and mitigate burnout. Established in 2021, The CMO Lab realizes Lindsay's vision of providing expert marketing guidance for businesses at pivotal stages, equipping entrepreneurs for sustainable growth and long term success.  Tune in and hear Lindsey’s advice on when it’s time to outsource your marketing strategy, the importance of taking a holistic marketing approach, and how she leverages data to make an impact. 

What we talk about:  

The benefits of having a CMO in your business (03:30)

Lindsey’s “a-ha!” moment realizing the need for a service like hers (07:12)

Finding marketing clarity (11:51)

Focused marketing strategy (13:06)

When it comes to marketing, you win or learn—you never lose (18:16)

Exactly how The CMO Lab functions (20:29)


Connect with Lindsey:

LinkedIn

The CMO Lab


Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. 

“You know, it hurts. Nobody likes rejection and somebody didn't like you—whether it be in a relationship or in a job. But you have to figure out how to get up and dust yourself off and make it work. And that's a large part of what I try to impart to my clients, too, when I'm working with them.”

After Billé Frazier was laid off from what she believed to be her “dream job,” she decided to take it as a sign from above that it was time to turn her side hustle into a full time career. Today, Billé is a keynote speaker, an author, and the founder of Follow the LeadHer, a coaching agency aimed at empowering women to align with their authentic selves beyond societal expectations. With over 20 years of experience in human resources,  Billé has honed her skills in transformational change, conflict resolution, and diversity and inclusion. In her work with Follow the LeadHer, Billé uses Neuro Linguistic Programming to help clients overcome negative thoughts and limiting behaviors in order to foster a life of authenticity and purpose. Tune in and hear Billé explain why we should start incorporating NLP into our lives, the lessons she’s learned about marketing Follow the LeadHer, and what she considers her biggest business win to date.

What we talk about:  

After being laid off, Billé allowed herself a brief pity party—then it was time to get back to work (03:58)

The process of using hypnosis to make our minds work in our favor (07:28)

Billé’s favorite marketing tools (19:21)

The biggest challenge Billé has faced in building her business (22:11)


Connect with Billé:

Instagram

Website


Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

“Show up dressed as your next level self. So, whoever that ‘her’ is that you're projecting—whether that's five years or 10 years—show up as her. Embodying her, not just dressed as her… Proving to yourself like, ‘Hey, I just did it 10 years before I thought that I could do it.’”

When Dr. Noor Ali moved back to the US after completing her medical training and starting her career as a surgeon in Bangladesh, she found herself unable to continue practicing medicine—and she felt like she’d completely lost her identity. Nearly a decade later, Noor has pivoted her career from medicine to health insurance expert, leading her own consulting practice in Tampa, Florida. Drawing upon her medical education and training, Noor dedicates herself to empowering female founders by demystifying health insurance and guiding them through the complexities of the industry.  By connecting her clients with accessible and effective plans that work for their unique lives and businesses, she ensures that they feel secure and confident in their coverage.  Tune in and hear how Noor remains committed to her medical roots despite her busy schedule and why she prioritizes volunteering her time and services any chance she gets.

What we talk about:  

Dr. Noor’s current business came from her biggest struggle (02:05)

How Dr. Noor recovered from the toughest professional set back of her life (06:47)

The red tape and bureaucracy of the US health insurance industry (09:37)

Cookie cutter insurance plans don’t make anyone happy (12:05)

Dr. Noor’s favorite success story (16:40)

Long-term business goals (21:30)


Connect with Dr. Noor:

Website

LinkedIn


Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!   

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts|TuneIn|GooglePlay|Stitcher|Spotify|iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.