56 集
That Amazon Ads Podcast Stephen Noch and Andrew Bailiff
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- 商業
There are "best practices" and there are practices that get best results.
We're here to teach you the latter.
We separate the signal from the noise to provide a no-BS approach to Amazon Advertising. That Amazon Ads Podcast is detailed, technical, and (sometimes) funny. We hope you'll take some of what we've learned over the past several years to grow your business through Amazon Advertising.
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How to Audit an Amazon PPC Account
Episode 56
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
Get your FREE Amazon PPC Audit: https://forms.gle/vFvMSRAqoHwyadXB9
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CHAPTERS:
00:00 – Introduction
00:45 – Title Card
01:10 – A rant against a 3rd grader’s homework
01:21 – How to properly audit an Amazon PPC account in an 11-step framework
01:50 – Why this matters? Importance and why you should listen to us.
05:41 – Past year’s stats
06:21 – Audit process and the close rate
07:58 – Fun fact
09:40 – If you are a brand and you are spending more than $30K/month over the next 30 days, click here if you are interested in an audit: https://forms.gle/vFvMSRAqoHwyadXB9
10:10 – AdLabs Campaign Audit Checklist
10:37 – Rundown of the 11-step framework
12:50 – Account audit slide deck and how to use it
17:07 – Slide deck giveaway
18:20 – Product level efficiency levels or overall ad investment levels
21:36 – Drop comments below for more in-depth episodes.
22:06 – Placements
25:53 – Bid Management
29:19 – Search Term Reports
30:16 – Separating Tactic Allocations
31:45 – Campaign Structure
35:31 – Targeting Mix
36:48 – Budget Management
38:28 – Use of Ad Types
41:45 – Sign up for the masterclass: https://thatamazonadsmasterclass.com/
41:49 – Dayparting Opportunities
43:00 – Listing Optimization
45:56 – On a final note
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow
That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review
on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS
#FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Improve Your Amazon Listings with PickFu A/B Split Testing (with Justin Chen)
Episode 55
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC
managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
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CHAPTERS:
00:00 – Introduction
01:07 – What is PickFu
3:02 – Journey and milestones
04:59 – Refining audiences
05:36 – Case Study 1: Tanking Sales
08:28 – Case Study 2: Pricing Point
10:17 – What makes a good split test?
13:38 – Split Testing Sponsored Brands Ads Creatives
16:12 – Beyond just Amazon and main images
18:13 – Quick turnaround time
18:40 – Quality consumer panels and system
19:53 – Survey panels: Profitable or not?
20:14 – Audience applications
21:57 – Determining the weakest points of conversion
26:44 – The best way to connect with Justin
27:01 – https://www.pickfu.com/
27:30 – Exclusive deals for TAAP subscribers
28:01 – A life lesson
29:25 – Podcast conclusion and key takeaways
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS
#FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
What Should My Starting Bids be on Amazon PPC?
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
----------
CHAPTERS:
00:00 – Introduction
01:03 – Poll Results
2:03 – Getting them right, right from the start
04:52 – Overview
06:20 – Method 1: The Amazon suggested bids
09:16 – Method 2: The start low and inch up
10:30 – Thoughts on placement modifiers
12:56 – Method 3: The (Account) Average CPC
15:09 – Pseudo RPC Method
16:51 – Method 4: The Converting CPC
18:52 – What does not work?
20:00 – How to make it work?
24:30 – Case Study: Zero-dollar CPC (zero clicks, 1 order)
26:17 – Ad Labs / Destination Ad group’s Target CPC
26:38 – How Revenue Per Click helps in 2 bid optimization scenarios
26:54 – On high AcoS keyword
28:25 – Use Target CPC of destination ad group
31:20 – Best approach
32:07 – Sidenote: Bulk Sheet
33:42 – Final thoughts
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.
Your feedback means the world to us and helps us improve the show.
If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Advanced Bidding Strategies with Dustin Wassner from BTR Media
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
----------
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
How to Retain Clients with Better Reporting Calls
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
----------🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness -
Why Does Lowering CPC Increase ACOS?
Get our FREE Amazon PPC bid optimizer: https://adlabs.app/
Join our FREE Discord community of Amazon PPC managers: https://discord.gg/AYfMkfBPzG
Sign up for That Amazon Ads Masterclass: https://thatamazonadsmasterclass.com/
----------
🔗Connect with Stephen & Andrew:
Stephen: https://www.linkedin.com/in/stephen-noch/
Andrew: https://www.linkedin.com/in/andrewbailiff/
🎙️Follow That Amazon Ads Podcast:
LinkedIn: https://www.linkedin.com/company/that-amazon-ads-podcast/
Spotify: https://podcasters.spotify.com/pod/show/that-amazon-ads-podcast
YouTube: https://www.youtube.com/@ThatAmazonAdsPodcast
👋Closing Remarks:
If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice. Your feedback means the world to us and helps us improve the show. If you have any questions or thoughts to share, don't hesitate to reach out to us on LinkedIn.
Stay tuned for the next episode, next week, same place!
#amazonppc #amazonads #amazonadvertising #AMS #FBA #amazonfba #amazonseller #amazonvendor #amazonbusiness