The Business of Executive Coaching Ellie Scarf
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- 商業
The executive coaches out there know that coaching is very rewarding, but the business of executive coaching can be confusing, frustrating and unnecessarily opaque.
Join senior executive coach Ellie Scarf each week as she shares practical business advice, tips she’s learnt from her mistakes and her mentors, and the latest business ideas translated for the executive coaching context.
Join Ellie and her guests and be inspired by the possibilities for your executive coaching business!
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17 - 3 advanced (but do-able) marketing ideas for coaches
SHOW NOTES
Despite my voice starting to peter out by the end of this episode, I shared 3 ideas that I think could take your marketing to the next level if you already have the basics in place.
I shared the ‘why’ and the ‘how’ of 3 strategies:
Creating an email list and newsletter
Using Lead Magnets to grow your list
Content batching
Take a listen and I’d love you to share which of these you think these could work for you!
I mentioned a few tools and resources in this episode:
If you want to learn how to download your LinkedIn data into a spreadsheet I have a webinar recording that explains how! Check it out here - https://www.elliescarf.com/newclients
Interested in a free trial of Kajabi? Check it out here - https://app.kajabi.com/r/mXxDkdMT
I love Monday.com for our task and project management, it works really well for content planning. You can get a free trial here also!
You can learn my top 5 mindset shifts for coaches who want to grow their business in this free resource: Mindset Tips
Learn more about the Impact Coach Collective.
Find Ellie on LinkedIn here.
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16 - Guest Jean Balfour
Today I have the pleasure of interviewing coach and business person extraordinaire – Jean Balfour. We explored Jean’s own Corporate to Coach Story including lots of juicy details about her coaching business. We talked about when she says no to work, how she is working on her own money stories, what famous figure she would like to coach and more.
Jean has also undergone a second transition as she also now runs Bailey Balfour – and ICF accredited coach training company. I get to ask lots of questions about why and how she grew this business, what is important to her when it comes to coach training, and when she thinks it is important to do advanced PCC level training.
You can find Jean in lots of places:
Bailey Balfour
Podcast – Making Sense of Work with Jean Balfour
LinkedIn
Jean also mentioned a few books:
Never Eat Alone, Keith Ferrazzi
The Happiness Trap, Dr Russ Harris
The Way of Integrity, Martha Beck
I love the work of Russ Harris but the other 2 are new to me so I’ll be diving in!
You can learn my top 5 mindset shifts for coaches who want to grow their business in this free resource: Mindset Tips
Learn more about the Impact Coach Collective.
Find Ellie on LinkedIn here. -
15 - Masterclass Recording - The 8 Foundations of a Thriving Executive Coaching Business
I am pleased to share with you today, the masterclass that I ran last week called The 8 Foundations of a Thriving Executive Coaching Business. This session is jam packed with ideas, tips, and tools to help guide your thinking when it comes to setting up, or growing your executive coaching business.
The 8 foundations we cover are:
- The importance of your business owner mindset
- Building a compelling offer suite
- Getting known (marketing!)
- Getting clients (sales!)
- Managing your business finances
- Strategic professional development
- Systems, tools and processes
- Building your support team.
You can get access to the video recording along with the slides and assessment document here: www.elliescarf.com/8foundations
You have a few more days to join the Impact Coach Collective so check it out here - Impact Coach Collective.
Find Ellie on LinkedIn here. -
14 - What is the Impact Coach Collective anyway? And who is it for?
What is the Impact Coach Collective? Who is it for? Listen in while I answer those questions. I also share the launch bonuses if you join this week, and an extensive list of launch activities. Hope to see you at one of the events!
We are opening doors to the Impact Coach Collective from 7 – 14 May, and during our launch week I am offering a free Masterclass on the 8 Foundations of a Thriving Executive Coaching Business - if this sounds interesting you can register at www.elliescarf.com/8foundations
You can learn my top 5 mindset shifts for coaches who want to grow their business: Mindset Tips
Learn more about the Impact Coach Collective.
Find Ellie on LinkedIn here. -
13 - The challenge of visibility for executive coaches
We are opening doors to the Impact Coach Collective for a short time in May and during our launch week I am offering a free Masterclass on the 8 Foundations of a Thriving Executive Coaching Business - if this sounds interesting you can register at www.elliescarf.com/8foundations
This episode is about visibility. By nature, and by training, many coaches find visibility a very challenging topic, which often manifests in avoiding doing many of the marketing activities we know we need to do to grow our businesses. In this episode I share why I think coaches are so troubled by this topic, my experience of this subject and a step by step guide to gradually increasing your comfort with visibility on LinkedIn. There is nothing like exposure therapy!
Learn more about the Impact Coach Collective.
5 mindset shifts for coaches who want to grow their business: Mindset Tips
Find Ellie on LinkedIn here.
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12 - My Corporate to Coach Story
We are opening doors to the Impact Coach Collective for a short time in May and during our launch week I am offering a free Masterclass on the 8 Foundations of a Thriving Executive Coaching Business - if this sounds interesting you can register at www.elliescarf.com/8foundations
This episode I am sharing my Corporate to Coach story – warts and all. Particularly the warts. I share the journey from corporate lawyer to executive coaching business owner, the challenges along the way and why this makes me really care about coaches building sustainable and profitable businesses that support their life goals.
*Not literal warts
Learn more about the Impact Coach Collective.
Find Ellie on LinkedIn here.