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The Fuel Podcast Keith Smith
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Welcome to The Fuel Podcast, your ultimate guide to understanding the captivating world of creative marketing and how agencies manage to drive growth. Hosted by Keith Smith, a seasoned creative agency new business leader, this podcast aims to unravel the mysteries behind the success of creative agencies worldwide. From crafting memorable brands to forming efficient teams and attracting clients, we dive deep into the art of creative marketing.
We explore the essence of creativity in the realm of marketing. How do creative agencies spark innovative ideas that captivate audiences? We delve into the environment that allows wild and imaginative creative directors to summon their muses and generate ideas that stand the test of time. Keywords: creativity, innovation, marketing ideas, imaginative, creative directors.
What makes a brand unforgettable? We examine the power of a single great idea and its potential to leave a lasting impact. We dissect the elements that contribute to the memorability of brands, exploring taglines, jingles, and social media campaigns that become cultural phenomena. Keywords: memorable brands, impactful ideas, taglines, jingles, cultural phenomena.
Behind every successful creative agency lies a cohesive team. We delve into the dynamics of how diverse talents and skills come together to form an efficient unit. We uncover the secrets of team collaboration, communication, and synergy that drive creative agencies forward. Keywords: team dynamics, efficient collaboration, diverse talents, communication.
Clients are the lifeblood of any agency. What attracts clients to creative agencies and how can agencies can foster lasting relationships? We explore the art of effective client acquisition, networking, and showcasing a unique value proposition that resonates with clients. Keywords: attracting clients, client acquisition, relationship building, value proposition.
The creative marketing landscape has evolved over the decades. We draw parallels between the golden era of the 1970s, 80s, and 90s and today's digital age. How has the process of creativity, client engagement, and marketing changed? We reflect on the past and glimpse into the future. Keywords: evolving landscape, creative marketing, digital age, past vs. present.
Join us as we interview legendary figures from the advertising world on both sides of the Atlantic Ocean. These industry pioneers share their insights, experiences, and perspectives on the evolution of creative marketing. We tap into their wisdom to uncover the timeless principles of successful agencies. Keywords: industry pioneers, advertising legends, insights, experiences, creative marketing.
Our journey takes a deeper dive into pressing industry topics. From Diversity & Equality and Inclusion to Greenwashing, Corporate and Social Responsibility, Remote and Flexible Working, and the impact of Artificial Intelligence, we explore the critical issues that shape the future of creative marketing. Keywords: Diversity & Equality, Greenwashing, Corporate Responsibility, Remote Working, Artificial Intelligence.
The Fuel Podcast is your passport to a world of creativity, growth, and innovation in the realm of creative marketing. Join us as we uncover the secrets behind the success of creative agencies, one episode at a time. Whether you're an industry professional, marketer, or simply curious about the world of advertising, this podcast promises insights, inspiration, and a deeper understanding of the art of creative marketing. Tune in, learn, and fuel your passion for creativity.
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David Meikle: Pitch Perfect
Some incredible agency management advice from David Meikle - former Director of Ogilvy London and Head of Ogilvy Russia.
Alongside his role of advising some of the world’s biggest brands and agencies on their strategic marketing advice, he’s the author of two pivotal books –“ How to Buy a Gorilla" and “Tuning Up” which have been helping brands and agencies create greater value together, many of which he has then supported with marketing transformation, pitch management, training and workshops”
This show is an in-depth look at the key highlights of both books and offer sound advice and data to help your agency become pitcher perfect!
Subjects include:
Agency investment models
Product development strategies
The triangle of doom
Monkey House logic
What areas CMOs need to ask for help with
New business prospecting tips
The awfulness of learned hopelessness
Selling petrol
Companies wasting effort and time with wildcard pitches
The self-propelling business model
All delivered in a light-hearted, but informative conversation.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Linking-In with Keith & Natasha: Agency Names
What's in a name? Does your agency's name influence its destiny? How important is getting your business's name right? It could mean all the difference between winning and losing.
Keith and Natasha pour a coffee and muse this proposition with the help of Laura Bent, a co-Director at creative agency CITE, who relates her own personal experience of trying to transition from one agency into another, after an acquisition.
Our two intrepid heroes discuss this theme and contrast it against amusing evidence and illustrations, as well as supply their own personal important news headlines, updates and bon mots. - All in less that 20 minutes!
Learn more about your ad choices. Visit megaphone.fm/adchoices -
The Howard Gossage Show
Howard Gossage - often dubbed the "Socrates of San Francisco," revolutionised advertising in the 1950s and 60s with his unconventional and humanistic approach. So it took two equally unconventional and humanistic creatives - Steve Harrsion and Dave Dye, to write - no, craft - a book documenting some of the most captivating and exemplary pieces of Gossage's short but prolific career, producing a form of advertising so ahead of its time that we're only now catching up with it.
The problem is, that, like the man in the river surrounded by crocodiles, we’ve forgotten that the original objective was to get to the other side.
We’ve forgotten the point of advertising - and that is to entertain.
Gossage was a born showman and it lived and breathed in his work, which is what makes it sadly unique.
If you’ve never been Gossaged before, I suggest you start here. If you have, then I hope you’ll appreciate this podcast and an opportunity to reminisce on a lost period of advertising that we still have a chance to reclaim and make advertising great again.
Thank you to Steve Harrison and Dave Dye for a memorable podcast. If it sounds a bit jumpy, I apologise and hope that it doesn’t spoil your listening enjoyment. We had to record it in two goes and splice the best bits together because of a technical SNAFU.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Linking-In with Keith & Natasha: The Sweet Spot
How much your agency charges for its work is critical to success.
Or is it?
What is creativity worth? How long does it take?
Keith & Natasha - two new business experts sit down over a coffee to discuss the issue and how it impacts agency life.
We also interview David Meikle, author of 'Tuning Up' and 'How to Buy a Gorilla' on the value of creative ideas to clients.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Mark Denton: The New Boy
We need a hero. We need someone Pleasingly Reserved and Artfully Modest.
Mark Denton is a creative veteran of some 40 years. He’s directed over 500 commercials. He’s one of the most awarded creatives in the world
Yet he still regards himself as the new boy.
An hour of entertainment, delivered in Mark's inimitable style:
Ageism, the best old TV adverts, Stingo, a tribute to Brian Griffin, AI Photography, Magic Markers, how creative used to be done, making your own clothes, making the creative genesis, the SKIP button, the advertising industry's biggest star, the ultimate umbrella campaign and Cobra Kai & Eagle Fang.
Living at St Luke's, Mark is available for your next campaign.
Learn more about your ad choices. Visit megaphone.fm/adchoices -
Keith Smith: The Return On Influence
Influencer marketing is a form of marketing as old as commerce itself, but in recent times, where there's so many messages being blasted at us and lies dressed up as facts, the medium has taken on a new level of credence.
We trust influencers more and more these days, and it's fast becoming THE weapon of choice for so many CMOs.
It's not just the high-profile consumer icons we all know - it's happening at b2b and micro levels too.
We're all under the influence! But why? How can they reach the parts that other forms of marketing cannot reach?
In this 15-minute podlet I sit down with my go-to fact man Victor Houghton to uncover the intelligence of influencer marketing.
Learn more about your ad choices. Visit megaphone.fm/adchoices