The Google Ads Podcast Solutions 8

Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities.
John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Listen to this episode to learn more.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services


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0:00 Intro
0:18 Solving Google Ads Lead Generation Problems
4:13 Focusing on what works
7:58 Aligning your marketing efforts with the capabilities of the client's team


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

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Are you trying to increase your average order value (AOV)? This episode is for you! Caden Thompson, one of our brilliant Google Ads Strategists, sits down with Nathan Perdriau to discuss AOV—its complexities, common misconceptions marketers have about it, what you should understand, and how you should approach it so you can make informed decisions for the success of your Google Ads campaigns. Listen to this episode to learn about:
- How simply looking at the AOV in Shopify doesn't provide actionable insights
- The nuances of AOV
- New customer AOV vs. returning customer AOV
- Strategies to increase AOV
- Relationship between initial purchase price and repeat purchase rates

Nathan Perdriau is the Co-Founder and Head of Paid Media at Blue Sense Digital; connect with him and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Nathan on LinkedIn:  
 / nathan-perdriau  
YouTube channel:   
 / @bluesensedigital  
Podcast:   
 / @blues-brothers-podcast  

Related videos:
💣 Deep Dive Into Contribution Margin and Why It's Important in Marketing:   
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🔥 The Move to a One-Click World and How It’s Changing the Agency Space:   
a href="https://www.youtube.com/watch?v=ILmtol2MClk&t=178s"...

John discusses the critical business metrics beyond CPA (Cost Per Acquisition) and ROAS (Return on Ad Spend). In this quick discussion, he explains how these metrics correlate and affect campaign scalability. He also shares the glass ceiling of diminishing, profitable returns misinterpreted by ROAS in different ad platforms. Listen to this episode to learn more about why you should evaluate beyond CPA and ROAS and dig deep into the customer journey across your ad platforms to determine your ad budget and strategy's effectiveness.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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Connect with Kasim here: a...

Learn how we achieved consistent profits in 15 months using the Facebook Matrix Method—reaching 437,000 people with a CPM of only $1.32, 1.3 million monthly impressions, and more.
Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the Facebook Matrix Method can enhance overall brand performance and customer acquisition. With real-life account examples and expert advice, discover how this strategic approach to Facebook ads in synergy with Google Ads can be your key to long-term business growth.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services


Related videos:
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🔥 The 7-Step Email System Working with Meta and Google Ads:   
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More videos on Meta + Klaviyo + Google Ads Marketing:   
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0:00 Intro
0:25 Consistent Profits for Over 15 Months Using the Facebook Matrix Method
5:55 The initial reluctance to run Meta Ads with Google Ads
11:17 Measuring ad campaign results
16:58 Consistency of profits looking at key metrics
21:25 Monthly performance increase with the Facebook Matrix Method


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a...

Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8.
In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead increase and a 35% lower cost per lead. She shares how her journey with Solutions 8 started and how their success has opened doors for continuous scaling. Listen to this episode to learn more about this Cable Bullet’s growth and how Solutions 8 can help you grow as well.
Cable Bullet: https://www.cablebullet.com/
00:00 Intro
0:30 Reaching 85% Lead Increase With Google Ads
02:19 About Cable Bullet
04:39 Cable Bullet's situation before hiring Solutions 8
6:05 Lowering the Cost Per Lead by 35%
9:33 Overwhelming lead generation
12:15 Future plans and continuous scaling
15:04 Why you should hire Solutions 8


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/...

John Moran, our Senior Client Strategist, continues to dig deep into the Google Ads account that hasn't been converting on cold terms. He doesn't analyze the Performance Max campaign, which only converts on brand terms. He also analyzes their YouTube ad sequence campaigns that don't seem to be getting any sales. He also dives into the important metrics to cover, attribution, and all the traffic sources. Listen to this episode now and discover John's recommended strategies for better targeting and traffic quality to improve overall campaign performance.
If you haven't seen Part 1 yet, watch it here:   
 • 🧐 What to Do if Your Google Ads Campa...  

PS: This episode is from a recent internal Solutions 8 training.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro
0:32 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 2
5:42 Check all ad spend in all traffic sources
10:42 Considering the time lag with conversions and conversions (by conv. time)
15:46 John’s SOP when running YouTube ad sequence campaigns


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: a...