The Google Ads Podcast

Solutions 8
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The Google Ads Podcast

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

  1. 1日前

    New Strategy for Google Ads Performance Max & Standard Shopping Campaigns

    John shares his new strategy for optimizing Google Ads Performance Max campaigns in a business with a significant Meta Ads allocation. With his concern about Meta Ads overshadowing Google's targeting and audience signals, he runs Standard Shopping Ads alongside PMax to boost performance and customer acquisition. Watch the video now as he reveals the promising initial results of "The Feeder Strategy." 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: ✅ Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators:     • ✅ Google Ads and Meta Ads Management:...   ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:     • ⏳ The Importance of Analyzing Your Go...   💰 Why Meta Ads Is Critical for Increasing Google Ads Success:     • 💰 Why Meta Ads Is Critical for Increa...   0:00 Intro 0:17 New Strategy for Google Ads Performance Max & Standard Shopping Campaigns 3:39 Case study 6:09 Promising initial results 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGZvOU1VaV9pLUNTT2ZvNVlveG5CUEY0UC12d3xBQ3Jtc0tuS1hob0V1OE9pb2NjLU5Jb21fVmd6V0pscjVnNGVkVkpfWW1idUNnV29xTThwN1ZrSFRGdXEtRThyYlU5dUhfMTdiWGtST29FRHBLa1pTbHBpMEw2U245SWdJMkFidTJWQmM0V09jajF6aEFEZ3V4Yw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=D5Tn5hsWApE" rel="noopener noreferrer"...

    11 分鐘

  2. 4日前

    Meta Ads Black Friday and Cyber Monday Strategies to Boost Sales

    Maximize your Black Friday and Cyber Monday sales with these effective strategies from our Meta Ads Account Managers, Nick Ewing and Jonathan Paquin. Learn how to prepare for BFCM, the important campaign types, effective ad and creative strategies, how to scale your budget, and the promotions to run alongside the biggest sale season of the year. Watch this video now. Related videos: 💰 Google Ads Black Friday Cyber Monday Strategies & Results:     • 💰 Google Ads Black Friday Cyber Monda...   💰 Black Friday Google Ads Preparation:     • 💰 Black Friday Google Ads Preparation   🛒 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center:     • 🛒 Black Friday Tips & How to Set up P...   0:00 Intro 0:22 Meta Ads Black Friday Cyber Monday Strategies to Boost Sales 1:59 Running email generation campaigns 5:09 Lead generation campaign format example 6:09 Ad budget structure 10:04 Creative tips for Black Friday and Cyber Monday 13:10 Strategies for evergreen ads 17:03 Additional sales tactics for Black Friday and Cyber Monday 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHJBT0wtalNFa0cxVm1kcEx5ZGNxZHlwQnBaZ3xBQ3Jtc0tuMS1jVWN2ajBfa280WU9yR05BOFVBNWV3WjJtdXAwRFRQTWdBaTVTOUJKN0Y2MGJNbFNabGNjRjNLcGQxa2FrU2Z4Y0MySElMWFQ2WWVDQ0xDVmNRM3o4TkFoVi1hT1JiYV9hU0Eya0RlcUtsUC1mdw&q=https%3A%2F%2Fsol8.com%2Fnewsletter%2F&v=raYV-CuMVN8" rel="noopener noreferrer"...

    18 分鐘

  3. 12月6日

    Google Ads Standard Shopping With Performance Max Strategy to Lower CPCs

    Learn about John Moran’s Google Ads Standard Shopping with Performance Max strategy. The strategy resulted in increased conversion value while lowering CPCs through smart budget allocations and ROAS targeting. Watch this video to discover how you can apply it to boost your Google Ads performance. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💰 How to Lower Your Google Ads CPC:     • 💰 How to Lower Your Google Ads CPC   ❌ When to Avoid Running Performance Max Campaigns:     • ❌ When to Avoid Running Performance M...   ⏳ The Importance of Analyzing Your Google Ads & Meta Ads Time Lag:     • ⏳ The Importance of Analyzing Your Go...   💰 Meta Ads New Strategy: L0 Approach:     • 💰 Meta Ads New Strategy: L0 Approach   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday,...

    8 分鐘

  4. 10月29日

    Free Media Efficiency Ratio (MER) Tracker Sheet

    Improve your marketing efforts with this detailed Media Efficiency Ratio (MER) Tracker Sheet. Learn to analyze profitability metrics and track customer behavior across all your digital marketing platforms (Google Ads, Meta Ads, Shopify, etc.) so you can make data-driven decisions without relying on third-party attribution platforms. Nick also shares a cheap but detailed tool you can use to extract key metrics for better data analyzation. Watch this video now. Download the detailed MER tracker sheet for FREE: https://docs.google.com/spreadsheets/... 0:00 Intro 0:16 Free Media Efficiency Ratio (MER) Tracker Sheet 6:10 Calculating profitability using COGS 13:38 Using Datadrew 17:51 RFM segments on Datadrew 22:00 Using the MER tracker for client presentations 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a...

    27 分鐘

  5. 10月25日

    ABO Approach for Successful Meta Ads Campaigns

    John shares the Meta Ads strategy, which reduced costs by 10% and increased new customer acquisition by 18%. Watch this video to learn about this strategy focused on the ABO approach and how you can apply it to scale your Meta Ads. 👉 This video is from our You vs. Google Mastermind. Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ Related videos: 💰 Meta Ads New Strategy: L0 Approach:     • 💰 Meta Ads New Strategy: L0 Approach   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 1:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   💣 Optimal Meta Ads Setup: L1, L2, & L3 Approach Part 2:     • 💣 Optimal Meta Ads Setup: L1, L2, & L...   0:00 Intro 0:28 ABO Approach for Successful Meta Ads Campaigns 5:07 Analyzing Meta Ads strategy metrics 8:29 Growth in Amazon and Shopify sales and subscribers 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and...

    10 分鐘

  6. 10月22日

    Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators

    Learn about the importance of helping your clients understand Key Performance Indicators (KPIs) when running Google Ads and Meta Ads. Our experts also talk about the limitations of attribution tools and their recommendations for presenting data-based results to clients. Watch this video to help build effective client communication so you can strategize for better campaign performance. Related videos: 🔥 Google Ads Management: Dealing with Frustrated Clients Due To Sales Challenges:     • 🔥 Google Ads Management: Dealing with...   💣 The Key Performance Indicators (KPIs) You Should Share to Clients:     • 💣 The Key Performance Indicators (KPI...   ✅ To-Dos on Your First Call With a New Client:     • ✅ To-Dos on Your First Call With a Ne...   📧 Mastering Email Responses: Pro Tips for Dealing with Upset Clients:     • 📧 Mastering Email Responses: Pro Tips...   🔍 PPC Talks: What to Check Before Onboarding a Client:     • 🔍 PPC Talks: What to Check Before Onb...   🤝 What We've Learned About Effective Client Management:     • 🤝 What We've Learned About Effective ...   🚀 Client Management Tips From The Pros: What To Do When Clients Go Rogue:     • 🚀 Client Management Tips From The Pro...   0:00 Intro 0:26 Google Ads and Meta Ads Management: Helping Clients Understand Key Performance Indicators 5:10 Data presentation 10:36 Google Ads and Meta Ads work together 👉 Get free guides, templates, SOPs, checklists,...

    16 分鐘

  7. 10月18日

    The Key Performance Indicators (KPIs) You Should Share to Clients

    Learn about the Key Performance Indicators (KPIs) you should share with clients as a digital marketing manager. Our Meta Ads Manager, Nick Ewing, also discusses the challenges and importance of understanding and analyzing KPIs, like Media Efficiency Ratio (MER) and new customer acquisition costs (nCAC). He then shares how his new strategy improved new customer acquisition, watch this video to learn more. Related videos: 💸 Why You Should Not Rely on In-App Metrics:     • 💸 Why You Should Not Rely on In-App M...   💸 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend:     • 💸 Meta Ads Case Study: Doubling ROAS ...   💸 How to Run Advantage+ Shopping Campaigns for Success:     • 💸 How to Run Advantage+ Shopping Camp...   🔥 Measure Your Campaign Success Beyond ROAS:     • 🔥 Measure Your Campaign Success Beyon...   💰 Why Meta Ads Is Critical for Increasing Google Ads Success:     • 💰 Why Meta Ads Is Critical for Increa...   0:00 Intro 0:18 The Key Performance Indicators You Should Share to Clients 5:43 Turning off Meta Ads 10:54 nCAC basis 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: a...

    15 分鐘

  8. 10月15日

    Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend

    Discover the strategies we applied to double a client's return on ad spend (ROAS) after two months while reducing their ad spend by 25%. Our Meta Ads Manager, Jonathan Paquin, shares the strategic adjustments, effective audience targeting, enhancing ad copy, and leveraging top-performing creatives, which led to increased purchases and a drop in cost per purchase. He also shares what he tweaked on the existing Meta Ads account, and the new campaign strategies he applied. Watch this video to learn about this fast-paced growth and which strategies you can apply to boost your Meta Ads performance. Related videos: 💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months:     • 💰 Achieving 31% Google Ads Return On ...   🎯 Guide to Meta Ads Targeting | Part 1:     • 🎯 Guide to Meta Ads Targeting | Part 1   0:00 Intro 0:24 Meta Ads Case Study: Doubling ROAS in 2 Months with 25% Less Spend 7:40 Audience targeting strategy 9:04 Bottom of the funnel campaign 👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/ 👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/ 👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/ 🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads on Amazon here: a...

    14 分鐘
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關於

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

資料

  • 創作者
    Solutions 8
  • 活躍年份
    2022年 - 2024年
  • 單集
    450
  • 分級
    兒童適宜
  • 版權
    © Copyright 2024 Solutions 8
  • 節目網站
    The Google Ads Podcast

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