117 集

Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.

Rosenfeld Review Podcast The Rosenfeld Review Podcast (Rosenfeld Media)

    • 科技

Lou Rosenfeld talks with a LOT of brilliant, interesting changemakers in the UX world and beyond. Subscribe to the Rosenfeld Media podcast for a bird's eye view into what shifts UX faces, and how individuals and teams can respond in ways that drive success.

    Redefining actionable insights with Brianna Sylver

    Redefining actionable insights with Brianna Sylver

    Brianna Sylver, founder of Sylver Consulting and speaker at the upcoming Advancing Research conference (March 30-April 1, NYC), joins Lou to break down the importance of insight. At its core, insight is about shifts in perspective and can come from anywhere—user research, market research, psychology, mining big data; according to Brianna, it doesn’t really matter. Rather, she emphasizes the importance of capturing all the threads in one container. Lou and Brianna dive into what an insights container can look like, and best practices for making insights actionable.

    Brianna’s shoutouts: Heather Dominick, her business mentor, and the impact of her work with “highly sensitive entrepreneurs” (https://www.businessmiracles.com/), and Dr. Elaine Aron’s work on “the highly sensitive person.” https://hsperson.com/

    Learn more about Brianna’s upcoming talk at Advancing Research, then get your tickets: https://rosenfeldmedia.com/advancing-research-2020/sessions/the-intent-to-effect-pathway-how-design-and-designers-can-deliver-the-greatest-value-to-organizations/

    • 28 分鐘
    The Lens of Language: authors Andy Welfle and Michael J. Metts on why Writing Is Designing

    The Lens of Language: authors Andy Welfle and Michael J. Metts on why Writing Is Designing

    Order Writing Is Designing: https://rosenfeldmedia.com/books/writing-is-designing/

    Michael Metts and Andy Welfle, authors of the new Rosenfeld Media book Writing Is Designing, get meta and discuss writing about UX writing with Lou Rosenfeld. They also stress the importance of looking through the “lens of language,” when solving problems – reworking your existing language to make things clear from the outset, rather than fixing problems by adding more copy later. Their book will help those responsible for digital copy communicate more effectively—from designers to marketers who might never have considered themselves “UX people.”

    Andy Welfle and Michael J. Metts are the co-authors of the upcoming Rosenfeld Media title, Writing Is Designing, available January 14, 2020. Order Writing Is Designing: https://rosenfeldmedia.com/books/writing-is-designing/

    What Andy’s reading: Strategic Writing for UX https://www.amazon.com/Strategic-Writing-Engagement-Conversion-Retention/dp/1492049395
    What Michael’s reading: Content Strategy is Boring (and that’s okay) https://www.braintraffic.com/blog/content-strategy-is-boring-and-thats-ok

    • 27 分鐘
    Silos, Chauvinism, and Insight: A discussion with Christian Madsbjerg

    Silos, Chauvinism, and Insight: A discussion with Christian Madsbjerg

    Christian Madsbjerg is the cofounder of ReD Associates, and author of Sensemaking: The Power of the Humanities in the Age of the Algorithm and The Moment of Clarity. We’re also so pleased to announce that he’ll be speaking at our inaugural Advancing Research conference (March 30-April 1 in NYC).

    In this episode of Rosenfeld Review, Christian and Lou discuss the differences between social sciences research and data science, and the challenges that arise when organizations try to align them. Christian and Lou also touch on academic chauvinism, the shortcomings of anthropology (despite how much Christian appreciates the subject), and the importance of looking at “people as people.”

    Register for Advancing Research 2020: https://rosenfeldmedia.com/advancing-research-2020/register/

    Christian’s recommended reading: Radical Empiricism by William James and The Coddling of the American Mind: How Good Intentions and Bad Ideas Are Setting Up a Generation for Failure by Jonathan Haidt and Greg Lukianoff (the book is an expansion on an article of the same title which appeared in The Atlantic in 2015 https://www.theatlantic.com/magazine/archive/2015/09/the-coddling-of-the-american-mind/399356/)

    More about Christian:
    In addition to working closely as an adviser to senior executives, Christian Madsbjerg writes, speaks, and teaches on the practical application of the human sciences in business. His work has been featured in publications such as The Wall Street Journal, Financial Times, The Washington Post, Der Spiegel, and Bloomberg Businessweek. His latest book, Sensemaking: The Power of the Humanities in the Age of the Algorithm, was published in the spring of 2017 by Hachette Book Group. His book The Moment of Clarity, co-written with ReD partner Mikkel B. Rasmussen and published by Harvard Business Press in the fall of 2014, has been translated into 15+ languages. Christian is currently teaching at The New School in New York City and working on a new book about the power of observation. He studied philosophy and political science in Copenhagen and London and has a Masters from the University of London.

    • 32 分鐘
    Researching the Researchers: From 721 responses to 5 personas to a new conference

    Researching the Researchers: From 721 responses to 5 personas to a new conference

    Four members of our Advancing Research curation team join Lou to discuss the research they did to help shape our inaugural Advancing Research conference (New York City; March 30-April 1, 2020). The team analyzed over 700 survey responses (including about 10,000 answers to open-ended questions!) to learn about user and customer researchers, their learning behaviors, and what they want from conference experiences. Read their summary of the results here: https://rosenfeldmedia.com/advancing-research-community/archive/who-does-research-and-how-do-they-learn/ ; you can also explore the study’s quantitative data yourself via Tableau: https://public.tableau.com/profile/lou.rosenfeld.rosenfeld.media#!/vizhome/WhoDoesResearchandHowDoTheyLearn/StoryDraft1

    Podcast guests:
    Abby Covert (principal investigator), Staff Information Architect at Etsy
    Sean Oslin, Consultant at Aventine Hill Partners
    Rocio Werner, Senior User Experience Researcher at ZS
    Patricia Thommi, User Experience Researcher at ZS

    The rest of the team:
    Johan Sarmiento, Steve Portigal, Natalie Hanson, Lou Rosenfeld

    • 26 分鐘
    The Bigger Picture: DesignOps Panel Discussion

    The Bigger Picture: DesignOps Panel Discussion

    Current Design and Research Operations practices face three huge, overarching challenges:
    •Proving value and measuring outcomes
    •Partnering outside design
    •Change management

    In this episode of Rosenfeld Review, four DesignOps and ResearchOps leaders—Jose Coronado, Crystal Yan, Guneet Singh, and Rachel Posman—tackle these challenges from a rich set of perspectives, ranging from heading up DesignOps at a large, long-established corporation like JP Morgan Chase, to launching a whole new department at a young company.

    Panel Members:
    •Jose Coronado, VP Design Operations | Head of DesignOps at JPMorgan Chase & Co.
    •Rachel Posman, Head of Design Operations, UberEats
    •Crystal Yan, Product Lead, New Initiatives, Remitly
    •Guneet Singh, Director of Customer Experience Programs, Docusign

    • 36 分鐘
    Amplify, Not Optimize: Dave Malouf Returns to Rosenfeld Review

    Amplify, Not Optimize: Dave Malouf Returns to Rosenfeld Review

    Our closing keynoter at DesignOps 2019, Dave Malouf a veteran design leader, strategist, facilitator, researcher, and educator who has worked with some of the largest and fastest growing organizations globally. He was also one of the creators of the very first DesignOps Summit in 2017. Hear from him about the evolution of DesignOps, and his belief that we need a new framework that emphasizes the topline—the creation of value—over bottomline fixation on resource optimization. This new framing is at the root of DesignOps framework that Dave Malouf will share in his closing keynote. Get a taste of what’s in store for Dave’s keynote “Amplify, Not Optimize” at this year’s DesignOps Summit in New York City, October 23-25.

    • Hear from Dave in his past appearance on Rosenfeld Review:
    https://soundcloud.com/rosenfeld-media/malouf-podcast
    • Follow Dave on Twitter: www.twitter.com/daveixd
    • Dave’s shoutout: Harry Max, upcoming Rosenfeld Media author! Sign up for updates on his book “Prioritization” https://rosenfeldmedia.com/books/prioritization-book
    ... AND Kristin Skinner, who has been “a pioneer in putting theory to practice.”

    •More about DesignOps Summit: https://rosenfeldmedia.com/designopssummit2019/

    • 27 分鐘

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