UN 307 - David Schweidel. Generative AI in Advertising‪.‬ Up Next with Gabriella Mirabelli

In marketing and advertising, technological innovations continually reshape how brands engage with consumers. Today, we explore the realm of generative AI images and their potential impact on advertising strategies. Our guest, David Schweidel, the Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing at Emory University's Goizueta Business School, shares insightful research-based perspectives on current possibilities and future trajectories. 
The integration of generative AI into advertising marks a profound shift in how brands conceive and execute marketing campaigns. The integration of generative AI into advertising heralds a paradigm shift in how brands conceptualize and execute marketing campaigns. By harnessing the creative potential of AI, businesses can unlock new avenues for audience engagement and brand storytelling. As we navigate this transformative landscape, the synergy between human ingenuity and technological innovation promises to redefine the advertising landscape.