The Sports Business Podcasting Company
E109: Fifty-Three Six
This week we’re talking digital marketing with the founders of Fifty Three Six, Tom Fox and Marcus McDonnell. Often the digital conversation is about strategy and can be a bit abstract. This one isn’t like that. It’s an urgent conversation about how sports properties can use their digital assets to make money as we approach the race to the end of the year. Across the sports landscape, teams, leagues and events are facing a Covid driven existential crisis.
The ability to uncover new sustainable sources of revenue to replace gate receipts and match day revenue isn’t just a question, it's the only question. During the podcast we reference a piece of research work carried out by Fifty Three Six, called Five Actionable Facebook Campaign Insights To Win Q4. It’s available to download for free via the agency’s website. (https://www.fiftythreesix.com/5-actionable-facebook-campaign-insights-to-win-q4?utm_source=upp&utm_medium=podcast&utm_campaign=FTS000-012)
E108: Kim Skildum Reid
Kim Skildum Reid founded Power Sponsorship in 1994 to provide advice to major corporate sponsors in the Asia-Pacific region for clients that include Target Stores, Unilever, Qantas, Dubai Government, SABMiller, ANZ Bank, QBE, Virgin Group, Singapore Government, Mazda, Estee Lauder, and many more.
So the topic of the conversation is obviously the sponsorship market, what’s the difference between good and bad strategy and how the Covid crisis is impacting how brands are viewing sport across the APAC region.
E107: Claire Enders
Today’s guest is Claire Enders, who has been the UK’s pre-eminent media and technology analyst, strategist and forecaster for over thirty years. After working across cable, satellite, and commercial Public Sector Broadcasting she set up Enders Analysis in 1997, to build comprehensive models for all parts of the UK media, telecoms and technology sectors and provides its research and expertise to over 140 organisations. During this time Claire Enders has built a reputation for outspoken and contrarian analysis of the prospects for technology, telecoms and media across Europe. She famously predicted first Dotcom crash, the advertising collapse of 2009 and has analysed every major sports rights deal of the last three decades. Someone once said of her that clients credit her with the ability to "see through the walls of boardrooms, and intuit the decisions they will make”. So, of course, we talked about the market for sports media rights generally, and the Premier League specifically, Amazon and the FAANGs, DAZN, the Netflix for Sport hype, the lessons of Disney+, audience behaviours for sport, the implications of private equity bidding for sports rights and the Premier League’s China problem. As ever, Claire Enders did not pull her punches.
E106: The Bundle #6
This is episode 6 of The Bundle, the fortnightly sports media conversation with regular co-host Yannick Ramcke. This week’s topics are the Premier League’s China problem and we ask whether it has implications for other rights holders selling in to that country. Then it’s Barney Francis’ views on the OTT streaming market, DAZN’s potential IPO or SPAC, and finally, we peer below Nielsen’s announcement that they have a new approach to measuring out of home viewing, which could have significant ramifications on the value of sports rights in the future.
Hope you enjoy it, get in touch via the website unofficialpartner.com (http://unofficialpartner.com/) and subscribe to the newsletter.
E105: Simon Hughes
This week we talk to Simon Hughes, the former professional cricketer, journalist, author and award winning broadcaster, which began as The Analyst on Channel 4’s ground breaking coverage of test cricket in the early noughties.
Since then, Simon has been a regular presence on television and across social media, and has just co-written a book called A New Innings on the business of the IPL with Manoj Badale, the owner of the Rajasthan Royals. So this is a conversation about where cricket and business meet, and covers a lot of ground that regular listeners of Unofficial Partner will recognise, such as the role of private equity in sport, changes in audience behaviour and the role of innovation in sport.
E104: Tomorrowland #3
This is the third in our Tomorrowland series about the sports tech and innovation, and we’re delighted to welcome two guests from two major sports governing bodies: Helen Rowbotham from British Rowing and Chris Pollard of the LTA.
Helen moved to rowing in 2016 from CSM, where she was director of consulting. She has nearly 20 years experience in the sports and events industry, delivering projects both in the UK and internationally for local, city and national government organisations; event bidding and organising committees; Olympic Committees; event rights holders and many others. Her experience includes comprehensive strategic reviews of the Commonwealth Games Federation and Paralympic Games, the development of a High Performance Strategy for Saudi Arabia, multiple event feasibility and bidding projects (including the Glasgow 2014 Commonwealth Games) and working on a wide range of facility development projects, including the 2012 Olympic Stadium and Singapore Sports Hub.
Chris Pollard is another CSM alumni and was prevoiusly head of information and knowledge management for London 2012. Chris oversees the relationship between The LTA and Deloitte which aims to put digital transformation at the heart of the governing body’s work to grow tennis in Great Britain, devise new digital initiatives to support the LTA’s vision of ‘Tennis Opened Up’, encouraging anyone of any age, background or level of fitness to pick-up a racket, with the ultimate aim of growing participation and attracting a new generation of tennis fans.