We're Not Marketers Gabriel Bujold, Eric Holland, Zach Roberts

PMMs in B2B actually have a lot to learn from their counterparts in B2C, especially outside of North America. A different set of perspectives can help us understand the differences in our ever-changing world and get back to basics.

We sat down with our 2nd guest from across the pond, Carlota Güell—host of Product Marketing Stories, the leading product marketing podcast in France, and Senior PMM at Decathlon.

Carlota shares her unique perspective on having worked as a PMM in B2B and B2C, the differences between the US and European markets for PMMs, and how she was able to shape her product marketing skillset. We’re covering this and:

→Why B2B might be lagging behind B2C in marketing innovation
→The strategic importance of product marketing in creating impactful customer experiences
→How Carlota balances strategic thinking with execution to drive product success
→The differences between product marketing in the US and Europe

If you know Harvey Lee, he’s a HUGE AC/DC superfan. This episode title is only fitting for the “OG of PMM” himself. Harvey takes us back to his rock ‘n roll roots — how living every moment on the razor’s edge of serendipity and guts — eventually landed him to be the “Bundle King” on the XBox PMM team. Yes, Microsoft’s Xbox.

In this 47-minute conversation, we riff on:
→All backgrounds lead to product marketing. What matters more to thrive in it.
→80% of CMOs have no formal marketing training. What you should know.
→How marketing lost its way and know if you’re “lost at sea” too.
→Why all PMMs today are 14-year-old unruly teenagers.
→The one skill for an easier path to product marketing.
→Why “unconventional” is his #1 trait.
→Why he left PMA.

Like AC/DC’s “Highway to Hell”, Harvey took the unconventional path to product marketing and never looked back.

Jump in and crowd-surf into this electrifying episode.

Last season, the three misfits spoke on personal experiences with PMM layoffs. Despite marginal gains, there are still more PMMs looking for work than there are open roles. That’s why we had career coach and founder of Courageous Careers, Yi Lin Pei, join us in this intimate conversation.

Yi Lin shares how this extraordinary circumstance has shifted her own PMM career coaching, specifically helping candidates find their differentiated strengths to better stand out. You could rely on baseline PMM skills in an easy job market. But, that’s not the case today.

Yi Lin also shares her own career pivot from consulting to product marketing, how she used her competitive strength from her former career to become a rockstar PMM leader today, and how she uses her own experiences to help others do the same. This free PMM coaching session is for you if you want to know:

→What never to do on an internal request. Yi Lin gives this one insight instead.
→Why being a misunderstood PMM is harder, as someone from an underrepresented community.
→Everyone takes similar PMM training. How do past experiences help you in your PMM job search?
→Why does “poor research” coach the wrong PMM fundamentals?
→Your key responsibility to business metrics, as a PMM.

Emotion can’t be reduced to “leads” or “ROI”. It’s an intangible feeling you can’t really quantify in a SalesForce report. And if you’re a product marketer, you know how much emotion matters to the product-customer relationship. That’s why we “killed” the pod last month. It was a real-life Mom Test - what did listeners really feel in our absence? It’s what you might wanna know too. How do customers really feel about your product?

What you buy reaches emotion, before it touches logic. Listen to show your CEO why building emotion matters more than chasing leads alone.

During this 35-minute episode, we cover:

→Personal and professional transitions since last season
→A brief teaser of our newsletter and revamped website
→How to see a preview of future guests within Season 2

90% of podcasts don’t go past episode 3, yet we’re ending ours at 15. In this special episode, we go back into why we started the podcast, how we met, and what product marketing initiatives we incorporated in creating this podcast. Come chill with the misfits for one last time while we cover:

→How did we craft a unique podcast identity

→How are we growing We’re Not Market

→Breaking down how product marketing helped us launch

→Our favorite episodes of the season

→The survey results unveiled!

→What will the future of product marketing look like?

Uncovering our survey filled with 48 PMMs to answer if product marketers are marketers with special guest, Adam McQueen from Klue! Put the volume up and sit down one last time to hear the three misfits. The skeletons are almost in the cemetery.

PMMs should have ownership of the homepage and their #1 priority should be messaging testing it to make sure it resonates with their target audience. This is what Peep Laja, CEO and founder of Wynter believes in. Peep has been an entrepreneur since 2007 and has been telling the same narrative for 3+ years at Wynter: you should test your messaging. As the secret guest of season one, we’re talking about:

→Challenges and strategies to be aware of when managing website messaging

→Why messaging is underestimated in B2B

→How to leverage customer feedback with your messaging

→And of course, are product marketers actually marketers?

If you want to deepen your knowledge of messaging and figure out how to navigate challenging discussions like what should be on the homepage, or how to know if your message resonates with your target audience, prepare yourself for this special episode with Peep!