6 分鐘

WiRED MAGAZINE: $50k Advertising NIGHTMARE Higher Conversions With Lawton Chiles

    • 商業

In this episode, Lawton talks about how a recent WIRED magazine had a big spread, that advertising company paid for. And all he saw was WASTED MONEY. 
Here what copy he would use instead. 
Hear ad examples of what NOT TO DO.
Why 1-page ads out convert two page and three pagers. 
Hint: it's been tested before :) 

In this episode, Lawton talks about how a recent WIRED magazine had a big spread, that advertising company paid for. And all he saw was WASTED MONEY. 
Here what copy he would use instead. 
Hear ad examples of what NOT TO DO.
Why 1-page ads out convert two page and three pagers. 
Hint: it's been tested before :) 

6 分鐘

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