The Ridiculously Amazing Insurance Podcast Agency Performance Partners

Family can be complicated and business is hard! For many family run agencies we struggle to plan and hold each other accountable (remember your mom asking you to clean your room?). When working with family you need to treat each other as business partners at the office and family at home. If you were only business partners (and not family) would you allow yourselves to operate with out a plan? Probably not family should hold each other to higher standards and run efficiently and effectively with a road map that is clear and kind to everyone.
One of the biggest insurance agency family business planning processes that must happen is the plan to perpetuate. The next generation is looking for clarity on how the transition will happen and the current family leadership is questioning if the next generation can handle it. Also, the current leadership may love what they do and are unsure about their next steps. This leads the currently leadership to stay in their roles and keep things status quo.
Having insurance agency family business planning meetings are critical for success. You may need to have some difficult conversations, difficult conversations lead to clarity and break throughs. Without them passive aggressive behavior can poke through.
Check out the APP Resources on Best Practices of Leaving Your Insurance Agency To Your Family: Check out our blog on Best Practice of Leaving Your Insurance Agency To Your Family: https://bit.ly/perpetuatetofamily Get our FREE Sample Family Contract (avoid those family arguments): https://bit.ly/424Qr5W Get our Agency School @ 10% off with code: BACKTOSCHOOL https://bit.ly/3NGJ7dg Book A Meeting: https://bit.ly/3I8H0v8 Are you looking for insurance training to grow your insurance agency? https://www.agencyperformancepartners.com/work-with-us/ #SuccessionPlanning #LegacyBuilding #InsuranceAgency #FamilyBusiness #Honesty #LeadershipSkills #GrowYourAgency #RetainBookOfBusiness #PerformanceCoach #AgencyPerformancePartners #TransitionYourInsuranceAgency #DiscoveryMission #Next

Are you considering selling your insurance agency to family? Its a great family legacy to pass on a family business. While there is great pride and upside it is important both parties go into the business arrange with an open mind and heart. Insurance agencies are meant to enhance the family dynamic but with out the right expectations they can tear a family to pieces.
There are many second, third and fourth generation insurance agencies. In fact many of them have leadership teams comprised of all family. Families often have similar values and work ethic, however they also know how to push each other's buttons. In addition, its common that families know our strengths well and weaknesses even better. As you sell to family you need to identify roles, metrics and a very clear vision and plan for success. After all a lot is riding on this business.
Family run agencies that fail to plan for a successful sale of the agency often run into roadblocks and challenges that could be easily overcome with the right plan and expectations. Selling your insurance agency to family should be planned, coached and mapped out several years in advance of the transition.
Check out the APP Resources on Best Practices of Leaving Your Insurance Agency To Your Family: Check out our blog on Best Practices of Leaving Your Insurance Agency To Your Family: https://bit.ly/perpetuatetofamily Get our FREE Sample Family Contract (avoid those family arguments): https://bit.ly/424Qr5W Get our Agency School @ 10% off with code: BACKTOSCHOOL https://bit.ly/3NGJ7dg Book A Meeting: https://bit.ly/3I8H0v8 Are you looking for insurance training to grow your insurance agency? https://www.agencyperformancepartners.com/work-with-us/ #SuccessionPlanning #LegacyBuilding #InsuranceAgency #FamilyBusiness #Honesty #LeadershipSkills #GrowYourAgency #RetainBookOfBusiness #PerformanceCoach #AgencyPerformancePartners #TransitionYourInsuranceAgency #DiscoveryMission #Next

Retaining customers is very challenging. There is no shortage of competition and clients can be price sensitive. However, top insurance agencies are hitting 94% retention rates by overcoming insurance retention rate challenges. Retaining insurance clients can become simple when you identify as a growth insurance agency. Not an agency just focused on service or sales but instead the idea of true insurance agency growth. Retention is key for a sustainable insurance agency, and there are many challenges in retaining clients. Agencies need to have a sales process that introduces the agency, finds out what's important to the client, and sells the value of the agency. Cross-selling, account rounding, and referrals are also important components and every agency needs a strategy to experience growth from the agency's book of business.
Renewal reviews are essential and should be done annually to build trust with clients, get contact information, protect the agency, and increase cross-selling and referrals. Fears such as staff leaving and customers shopping can be addressed by providing scripts and training. Renewal calls should be seen as an opportunity to show value and build trust.
Check out the blog associated with this video: Increase Your Insurance Retention Rate With Renewal Reviews - https://bit.ly/increaseretentionrate
Download our FREE Renewal Review Process Planner: https://bit.ly/renewalprocessplanner
Would You LOVE To Make Renewal Reviews? Learn More! https://bit.ly/agencyretention
Learn About the Top 5 Reasons Making Renewal Calls Solves All Your Agency's Challenges: https://bit.ly/5-reasons-for-renewal-calls
Ready to Plan Your Renewal Call Strategy? FREE Renewal Review Process Planner: https://bit.ly/renewalprocessplanner
Need More Help? Book a Meeting with APP: https://bit.ly/meetwithAPP
Did You Know? You Use APP By The Hour with our Consulting Hour Program: https://bit.ly/43z6wSH
Subscribe to Our Podcast - take our videos on the go! https://bit.ly/RidiculouslyAmazingPodcast
We’re Agency Performance Partners; APP is your insurance agency’s best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website
#RetentionRate #InsuranceRetention #SustainableInsurance #SalesProcess #CrossSelling #AccountRounding #RenewalReviews #TrustEqualsRetention #GrowthOpportunities #RenewalCalls #Consistency #BuildingTrust #Growth

Who isn't! When you can boost retention every single new policy you sell is worth more. In addition, if you have happy customers who are staying with your agency you generally also have happy team members! Retaining customers can be a challenge but its a hill worth climbing! The best way we have found to increase insurance client retention is to make proactive annual renewal reviews. It may seem impossible - calling every client annually for a review? However, it's not! It's usually a challenge to get everything started but once there is a rhythm it becomes easier.
Remember most clients leave us for the following reasons:
Indifference: They don’t feel strongly about the service they are getting so why not shop? Price: We do not know the price trigger that can cause client deflection - every client is different Life/Business Change: If we don’t stay in contact with clients when they do have a chance they may not remember to call us and go elsewhere Coverage Gaps: If a client does start shopping another agent will surely bring up coverage gaps. This makes sure your policies are tight and right. We see many agencies get into the sell a policy loose a policy mentality. Instead by focusing in ways to retain more insurance customers you can move from new business or service to the true goal: Agency Growth!
Check out the blog associated with this video: Increase Your Insurance Retention Rate With Renewal Reviews - https://bit.ly/increaseretentionrate
Download our FREE Renewal Review Process Planner:  https://bit.ly/renewalprocessplanner
Would You LOVE To Make Renewal Reviews? Learn More! https://bit.ly/agencyretention
Learn About the Top 5 Reasons Making Renewal Calls Solves All Your Agency's Challenges: https://bit.ly/5-reasons-for-renewal-calls
Ready to Plan Your Renewal Call Strategy? FREE Renewal Review Process Planner: https://bit.ly/renewalprocessplanner
Need More Help? Book a Meeting with APP: https://bit.ly/meetwithAPP
Did You Know? You Use APP By The Hour with our Consulting Hour Program: https://bit.ly/43z6wSH
Subscribe to Our Podcast - take our videos on the go! https://bit.ly/RidiculouslyAmazingPodcast
We’re Agency Performance Partners; APP is your insurance agency’s best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE: https://bit.ly/APP-Website
#insuranceconsultant #insurancetraining  #insuranceleadership #insuranceagencyowner #insurancesalestraining #runninganinsuranceagency #insurancesales #timemanagement #insuranceagencytraining #insurancerenewals #insurancerenewalreviews #insuranceretention

Cross selling is top on many agency owner's minds. There is a literal gold mine in your current book but no one seems to be very hungry to tackle cross selling on your team. Why could this be? Growth is fun right?
For many team members they are unsure when, how and if they have time to get involved in cross selling. Here is the reality giving great service is educating clients on all the ways you can help them - like cross selling insurance at renewal! In this podcast we help give you a plan on how to use the renewal as a time to unlock precious cross sales that help boost retention and grow your agency!
Insurance agents should cross sell to their clients, and renewal reviews are recommended every year. During these reviews, agents should ask questions to determine what policies they need, such as a homeowners or tenant policy. Also, agents should look for opportunities to upsell or combine coverages. Training staff on how to conduct reviews is important, as it will help them be more prepared when customers need them during a claim. Agency Performance Partners has resources available to help agencies with retention, cross selling, and upselling.
If you need a blue print for cross selling this is for you!
00:00:00 Introduction 00:00:09 Cross Selling 00:00:19 Renewal Reviews 00:04:19 Upselling & Cross Selling Strategies 00:09:24 Case Studies 00:09:31 Retention Program 00:09:35 Statistics 00:09:39 Phone Calls 00:09:49 Success 00:10:37 Netflix for Insurance 00:10:45 Meeting with Us 00:10:50 Retention and Remarketing 00:11:00 Cross Selling & Upselling 00:11:17 Renewal Reviews Resources for When to Cross Sell Insurance Check out the blog associated with this video: Insurance Cross Selling Strategy for Renewal
Download our FREE Renewal Review Process Planner
Would You LOVE To Make Renewal Reviews? Learn More!
Learn About the Top 5 Reasons Making Renewal Calls Solves All Your Agency's Challenges
Ready to Plan Your Renewal Call Strategy? FREE Renewal Review Process Planner
Need More Help? Book a Meeting with APP
Did You Know? You Use APP By The Hour with our Consulting Hour Program
Subscribe to Our Podcast - take our videos on the go! 
We’re Agency Performance Partners; APP is your insurance agency’s best friend when it comes to training, strategies, brutal truth & tough love that'll grow your agency with hugs & high fives along the way….just like a BFF. LEARN MORE
 
#whentocrosssellinsurance #insurancesales #sellinginsurance #crosssellinginsurance #insurancecrosssales #accountrounding #insuranceaccountrounding #insuranceaccountround #sellingmoretocurrentinsurancecustomers