Your Marketing Mates Isabelle Debnam & Liz Ballantyne

Emails are often a huge part of our life as marketers, whether it's outbound comms, campaign-based, or even in the day-to-day of account and stakeholder management.
In this episode, we are spilling the tea on our 10 tips for writing better emails – from emojis to weasel words and the use of punctuation. Are there any email dos and don’ts that are top of your list? Please let us know on socials…
Instagram - @yourmarketingmates 
LinkedIn - linkedin.com/your-marketing-mates 
 
And if you’re enjoying the pod, don’t forget that you can leave us a review on Spotify and Apple Podcasts.
Ta ta for now!
Belle & Liz. x
 

Mates, we’re back! It’s been a hot minute between episodes because life has been all kinds of busy, but we’re here and happy to be back in your ears.
This week we’re channeling some Sesame Street energy and sharing the A-Z of 26 common marketing terms that you need in your vocabulary. We know as marketers that we can throw a lot of acronyms and slang around (guilty!), so hopefully this equips you the next time you head into a team meeting or strategy session.
Without further ado, let’s dive in…
 
If you haven’t already, don’t forget to connect with us on socials:
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates  
And if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts.
Belle & Liz. x

For those of you that have been tuning in for a while, you’ll know we always look forward to our Resource Roundup episodes. Settle in for a special roundup for your week ahead.
Culture Amp - Culture First podcast Women In Digital Membership  Marketing Millennials - Socials, podcast, and newsletter Cat Matson podcast - “Speaking with Confidence” The Panic Years by Nell Frizzell (book) Brianna Johnston - Social Media Expert & Business Coach SEMrush -  platform often used for keyword research and online ranking data BorrowBox - borrow eBooks and eAudiobooks free from your library  
Thanks for tuning in, mates!
Don’t forget you can connect with us on socials:
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates  
And if you’re enjoying the pod, you can leave us a review on Spotify and Apple Podcasts. 
Belle & Liz. x

This week we had the absolute pleasure of sitting down with Linh Diep, two-time B&T 30 Under 30 Winner, Founder of Assisterhood and all-round amazing human being!
For those of you that aren’t familiar with Assisterhood, it’s a mentorship program for up-and-coming talent in creative industries.
Since its inception in 2018, the program has expanded to over 60 mentors in three states (QLD, VIC, NSW), and its impact has grown year-on-year.
Tune in to hear more about the program and get some insider tips on how to make your application really shine!
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You can learn more about the Assisterhood mentorship program at assisterhood.com.au - applications close Friday 14th April 2023.
Want to stay up to date on all things Assisterhood?
Connect with Linh here: https://www.linkedin.com/in/linhhdiep/ Follow Assisterhood on LinkedIn and Instagram   
We'll see you next week, mates!
Belle & Liz. x

As we enter the new work week, you’re likely sitting down with a cuppa and starting to plan out the next few days. Guesses are you’re feeling one of two things - energised and ready for the week ahead, or a sense of overwhelm and decision paralysis.
If you’re in Group B, our old friend “Procrastination” is likely to rear its ugly head. But don’t fret, the Pomodoro Technique is here to get you back on track.
The Pomodoro Technique is a time management system that encourages you to work in focused chunks, separated by regular breaks. These intervals are referred to as pomodoros.
Tune in to more about this technique and give it a whirl this week! Let us know how you go…
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If you’re enjoying the podcast we’d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates!
Belle & Liz. x

Put simply, readability determines how easy or difficult it is to understand a piece of text.
When you consider how much copy a marketer writes in a day, whether that’s social posts, emails, blogs, or website copy, readability is pretty darn important.
The tools we explore in this episode include:
Datayze Readability Analyzer - Estimates the readability of a passage of text using the Flesch Reading Ease, Fog Scale Level, Flesch-Kincaid Grade Level, and other metrics.
WebFX Readability Test - Similar to Datayze, but tests the readability of your whole website.
Onmisend Email Subject Line Tester - Analyses and improves your email subject lines.
WordHippo - Basically a thesaurus on steroids.
 
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If you’re enjoying the podcast we’d love to hear from you. You can leave us a review on Spotify and Apple Podcasts. Or, connect with us on socials.
Instagram - @yourmarketingmates LinkedIn - linkedin.com/your-marketing-mates See you next week, mates!
Belle & Liz. x