173 episodios
Game Changers Radio: Melbourne Radio Wars Game Changers: Radio
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- Sociedad y cultura
It’s the question that every radio pundit wants to know the answer to - can the world’s best radio show be number 1 in Australia’s biggest radio market?
The Melbourne Radio Wars hosted by Craig Bruce and Irene Hulme is a podcast dedicated to the most exciting battle in radio history.
Kyle and Jackie have conquered the Sydney airwaves for close to 20 years, now they’re taking on their biggest challenge yet.
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.
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They need to bring their A plus game
The guns have gone silent in the Melbourne radio wars and whilst the hosts are on holidays we’ve taken the time to reflect on the learnings from the battle so far.
Also Tim Burrowes returns for his 3rd appearance on the podcast to unpack the carnage of 2024, without question Australian media’s toughest trading year with declining revenue and the pace of structural changes increasing by the day.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.
Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information. -
A candid Canadian has his say “Maybe you guys can explain what Fev does?”
This week on the podcast we talk with Canadian radio veteran Buzz Bishop about what he’s hearing and liking on Melbourne radio.
Buzz has been a fan of Australian radio for many years and has some unique insights delivered apologetically like only a good Canadian can.
Also this week we focus on the 3 female superstars who are spearheading their stations’ focus on Melbourne’s 25-44 females.
And was Nova’s Hide & Seek worth the $84,000 investment? Wade and Irene heard it differently.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.
Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information. -
Dean Buchanan places his bet. “This show will be a 10 share in Melbourne”
In this episode of the podcast we talk with Nova’s first national head of programming Dean Buchanan about the battle in Melbourne and it’s fair to say that Dean has some very definite views on who’s winning and why.
Also this week we sail into Stormy waters and discuss the value of a porn star on the Fox, and we’ll crank up the age old question of whether cash contesting can really make a difference in the ratings.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.
Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information. -
Panic station?
In this week’s episode we take a good hard look at the ramifications of survey 3.
Is it too early to be concerned for Kyle and Jackie’s prospects in Melbourne or do they have some serious work to do to win over their second home?
Wade and Irene are well and truly divided on this one, stand by for some fireworks.
We’ll also have another round of real or spin as we analyse the messages from the Nova, Fox and KIIS PR teams and we’ll answer your email questions.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.
Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information.
Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information. -
We're Up and Running
The Survey 3 results are in, and so are we.
In this bonus episode, we delve into the numbers from phase 1 of the Melbourne radio battle, featuring the first Melbourne survey to include the Kyle & Jackie O Show.
We analyse the highs, the lows, and speculate on what might happen next.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.
Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information.
Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information. -
The First 30 Days
In this episode we review the first 30 days of battle in the Melbourne Radio Wars. Fox, Nova and Kiis have all fired their opening salvos, it’s time to review what’s working and who’s winning in the lead up to survey 3 results.
Game Changers is sponsored by MusicMaster Scheduling - Smashing out music made easy.
Find out more at https://www.createconsultresearch.com/musicmaster/
This series contains the use of AI generated voices. Sound design is by Dom Evans at EARSAY
Follow us on Insta @game_changers_radio, and on Facebook at Game Changers: Radio.Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information.
Email us at melbourneradiowars@gmail.com
Support the show: https://www.amazon.com.au/Game-Changers-Insights-broadcasters-programmers-ebook/dp/B07YSDKCDX
See omnystudio.com/listener for privacy information.