Whin Big - A UK Marketing Podcast Katie Goudie

Today’s guest is the wonderful Abi Sea, long term friend of the podcast and returning guest.

Our conversation today has been all about growing an audience with Instagram Reels, but maybe a little different than the conversation you’re expecting.

We talked about the imperfections of our approaches to Reels, the things we find challenging and the ways we’ve worked to overcome them. We also talk, in a pretty unfiltered way, about how much we both DON’T want to go viral on Instagram - although we’re very curious to hear from you if that’s a goal of yours!

Abi’s my only guest on today’s episode, so settle in for a cosy conversation between two Instagram-loving, real-life marketers for a warts-and-all conversation about growing an audience with Instagram Reels. I can’t wait for you to hear it!

Show notes: https://thewhin.co/podcast/

Abi on Instagram: https://www.instagram.com/thelaunchlifeline/

Today we are talking about Pay Per Click advertising as part of our ongoing series about strategies from growing your audience online.

My guests today are Becky and Michael, from Digital Gearbox, and Josh from Serious Readers, and I’m really looking forward to diving into those conversations.

If you’re on the fence about running ads, or trying to work out how to get started, our first two guests, Becky and Michael, should be able to help. Beck is the Managing Director, and Michael is the Creative Director, of a specialist ad agency called Digital Gearbox. They help their clients place ads on Google and on social media, and they have loads of tips and advice to share.

Following on from those expert insights from Michael and Becky, I wanted to share a different perspective, from the business side of things. Of course it’s all well and good hearing about ad strategy from experts, but it also helps to hear how that’s worked out for people on the ground, and to look at a bit of a case study.

To help me out with that, I spoke to Josh Smith from Serious Readers. He’s the head of their marketing team and was responsible for running their initial ads, and for their partnerships with ad agencies in the past. They’re now working with Digital Gearbox, so you’ll hear a little bit from him about how that is, and how he went about finding an ad agency to work with who met his specific criteria.

Full shownotes: thewhin.co/podcast

Today I’m chatting with an expert and a business owner on the subject of Marketing Automation, and how that can help you capture an audience early on, and set you up for forming good audience relations in the long term.

Our first guest is Kenda Macdonald, from Automation Ninjas. Kenda is an expert in behavioural marketing, and helps her clients use marketing automation at all stages of the customer journey, from first contact through to client onboarding.

Our second guest for today’s episode is Richard Edwards, who’s the founder of The R&D Community, which is a training academy and support service for accountants and specialist tax consultants doing R&D claims. Don’t worry if that’s not something you know much about - we don’t really talk about R&D claims, we talk about marketing! Particularly LinkedIn and list building, which are very important subjects.

Shownotes: https://thewhin.co/podcast

Today we’re chatting about using Partnerships to help you build an audience when your business is brand new in the early stages.
First up I’m going to speak to Tina Clark, the marketing manager at an app development agency called Bad Dinosaur. Although a lot of her role is to market the agency itself, she also supports their clients with marketing strategy.

Our next guests are Hilary Mines and Tess Caven, from the new start up trundl. Trundl is a non-competitive activity motivator app, which encourages people to go outside and get some exercise, and offers charity donations as motivation. Hil is the original founder and Tess is the strategy and marketing director.

In my conversations today we touch on a few different techniques for developing your brand as a new business, and for developing your audience along with it. Partnerships are a great way to do this on a shoe string budget, and that’s where a lot of our focus is today.

Find all the links and resources for today's episode in the shownotes at thewhin.co/podcast

Today's episode is a special one! I spent the last few weeks catching up with some of our earliest guests on the Whin Big podcast to find out where they are now, and what they've been up to over the last 2 and a half years.

I spoke with Marc Keys, Claire Watson, and Laura Westring.

You find their details and links to their original interviews in the shownotes at thewhin.co/podcast

Hello everyone, welcome back! Here we are into 2022, and I’m very excited to be launching a brand new season of the Whin Big podcast with today’s episode.

What with there being another 50 or so episodes out in the world it’s time for a new volume of our Greatest Hits collection. Stay tuned for clips from 6 of our best interviews since October 2020. Welcome back to Avesha, Kenda, Cameron, Suse, Heena, and Tanessa!

You can find the shownotes of today's episode on the website at thewhin.co/podcast