7 episodios

The Whiteoaks PRodcast is an in-depth look into, you guessed it, PR — developed by the UK’s leading B2B tech PR agency, Whiteoaks International. Delivered by a variety of hosts, each episode looks at an element of B2B PR, from marketing and top tips (for nearly everything), to growing your career and boosting your creativity. Find out more here www.whiteoaks.co.uk

Whiteoaks PRodcast Whiteoaks

    • Economía y empresa

The Whiteoaks PRodcast is an in-depth look into, you guessed it, PR — developed by the UK’s leading B2B tech PR agency, Whiteoaks International. Delivered by a variety of hosts, each episode looks at an element of B2B PR, from marketing and top tips (for nearly everything), to growing your career and boosting your creativity. Find out more here www.whiteoaks.co.uk

    Why PR? A look at relationships, storytelling and consultancy

    Why PR? A look at relationships, storytelling and consultancy

    In this episode, the team of John Broy, Vicki Curtis and Bekki Bushnell have a lively discussion about why PR is a good idea, what makes a good story and how working with experts to build media relationships and get your message to market is beneficial to a brand. 

    • 22 min
    A chat with Mike Moore, Deputy Editor of TechRadar Pro

    A chat with Mike Moore, Deputy Editor of TechRadar Pro

    In this episode, Vicki Curtis, Head of Media at Whiteoaks, talks to Mike Moore, Deputy Editor of TechRadar Pro. They take a look at the media landscape, from the impact of social media on both pitching and the media, the pandemic, and the future of journalism, to the synergies between the two disciplines, PR and journalism. 

    • 17 min
    There’s a queue at the fax machine – 25 years of PR, content and tech

    There’s a queue at the fax machine – 25 years of PR, content and tech

    All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. In this episode, Susan Richter chats with Senior Content Writer and Whiteoaks stalwart, Richard Peters. Richard discusses his 25 years at the company, from what it was like in PR pre-internet and the dreaded fax machine to the modern high tech world writing about cutting edge technology.

    • 16 min
    How not to be afraid of a rebrand

    How not to be afraid of a rebrand

    All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. Creative Director, Mark Wilson chats to Susan Richter about why companies shouldn't be afraid of a rebrand.

    • 6 min
    Revealed: Social media trends for 2022 with Ross Walker

    Revealed: Social media trends for 2022 with Ross Walker

    Ross Walker, Head of Digital & Social, shares his trends to watch out for in 2022 by looking back at this year, dissecting the social media landscape and looking even further ahead than 12 months.

    • 18 min
    The importance of the employer brand

    The importance of the employer brand

    All you ever wanted to know about B2B PR. The Whiteoaks PRodcast discusses all elements of the discipline from marketing and creativity, to client expectations and recruitment. In this episode, Susan Richter talks to Whiteoaks HR Manager Tara Williams about growing the employer brand, the role of employee advocacy and how brands can attract the best talent.  

    • 5 min

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