8 min
244. Are WeddingPro and Zola Wasting Your Money? The Wedding Pro CEO Podcast
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- Entrepreneurship
In this episode, I dive into the big question many wedding pros face: should you invest in paid advertising on listing sites like The Knot and WeddingWire, or focus more on organic marketing?Drawing from a recent WeddingPro article, my own experiences, and real-life examples from my students, I'll break down the conversion rates and effectiveness of different lead sources. You'll gain practical tips on tracking lead conversion, blending paid and organic strategies, and making data-driven deci...
In this episode, I dive into the big question many wedding pros face: should you invest in paid advertising on listing sites like The Knot and WeddingWire, or focus more on organic marketing?Drawing from a recent WeddingPro article, my own experiences, and real-life examples from my students, I'll break down the conversion rates and effectiveness of different lead sources. You'll gain practical tips on tracking lead conversion, blending paid and organic strategies, and making data-driven deci...
8 min