36 episodes

Hosted by Kevin Dunn, Agency Unfiltered is a biweekly web series that features interviews with agency owners around agency operations and agency growth. Nobody knows how to scale agencies better than those that are doing it, and they're happy to share an unfiltered look into what has worked—and what hasn't.

Agency Unfiltered HubSpot

    • Marketing

Hosted by Kevin Dunn, Agency Unfiltered is a biweekly web series that features interviews with agency owners around agency operations and agency growth. Nobody knows how to scale agencies better than those that are doing it, and they're happy to share an unfiltered look into what has worked—and what hasn't.

    Aligning Pricing with Client Expectations

    Aligning Pricing with Client Expectations

    Doug Davidoff, Founder and CEO of Imagine Business Development, joins us to talk about how he evolved his pricing strategy to eliminate the gap between prospect expectations and resource allocation. Learn about his three tiers of programs: services, solutions, and outcomes.

    • 26 min
    ESOP: Employee Stock Ownership Plans

    ESOP: Employee Stock Ownership Plans

    Greg Linnemanstons, President of Weidert Group, joins us to talk ESOP: and how the trust he set up for his team benefits the agency, the employees, and his clients. We discuss why he rolled out an ESOP, financials and factors to consider for your agency, and the benefits you may see.

    • 23 min
    Fueling Growth with Internal Data Scorecards

    Fueling Growth with Internal Data Scorecards

    Etienne Turner, co-CEO of digitalJ2, has created a set of scorecards and dashboards to help his team stay on target with their top KPIs across operations, marketing, sales, HR, and client performance. In this episode, we talk about how he sets the agency’s goals, where granularity fits in, and how others can set and track their targets.

    • 17 min
    Navigating Your Critical Scale Points

    Navigating Your Critical Scale Points

    Bob and Verity Dearsley, the Chief Executive and Managing Director of B2B Marketing Lab, join us to talk about scale points: the times where you must invest, revamp, or pivot to properly scale your growing agency. Learn how to focus on the customer, invest in marketing, build an HR arm, and more.

    • 29 min
    Offering Education as a Service

    Offering Education as a Service

    Jani Aaltonen, Founder of Sales Communications, hosts a rolling calendar of small group workshops that have added a ton of force to his agency’s flywheel. Jani joins us to talk about the structure of his classroom training offering, the value in trust, the impact on revenue, and how others can get started.

    • 21 min
    Why We Began Productizing Agency Services

    Why We Began Productizing Agency Services

    John and Lucy, Directors of ESM Inbound, have built out a unique structure to their pricing, billing, and contracts: their services are productized and available a la carte and without any retainer commitments. Learn more about their motivations, successes, and lessons learned in making the pivot to productizing their services.

    • 21 min

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