Branding Conference Branding Conference

Each person gets several opportunities in life when they can reconsider the purpose of their existence. Brands should do the same. How is the purpose of a brand seen so clearly during a crisis?

Is today, because of the ease of access to information, harder than ever to distinguish truth from lies? Is it possible to overcome the fake news pandemic? What is the price of fake news in a state of crisis? Does the media have enough ethics to resist them? The best answer to these questions has a man who doesn't mince his words.

When we are not sure how we will do it, then we try to learn from the best. At his last workshop as part of BC 10, Mark will reveal which successful brands were created during the previous recession, and which major mental paradigm shift has occurred in the meantime.

If crisis = opportunity, and opportunity = resetting communication, “brand purpose” or the current business model, then time is now! How? Mark will discover this at his sega-mega interactive workshop. 

Has the overnight crisis also changed consumer behavior? Did they suddenly get new desires and needs? How to deal with this? We answer these questions and find solutions in the first bombastic workshop prepared for us by Mark Shayler, Founder at APE. 

Why did some brands stay quiet when a crisis occurred? Why others didn’t? How to get back among people now? Who was successful during the crisis? There are so many questions and only one Davor Bruketa,  Creative Director and Designer at Bruketa&Zinic&Grey.