Capture The Chaos - Grow Your Newborn and Family Photography Business Brittnie Renee - Newborn & Family Photographer Business & Marketing Coach

I understand the challenges you face as a photographer. Are you ready to increase your profitability and reduce your workload? You might be wondering how to achieve this desired outcome. But don't worry, I have the solution that will help you achieve higher earnings and a more manageable schedule.
Highlights in this episode:
Explore successful pricing strategies adopted by leading photographers.
Recognize the signs that indicate it's time to raise your photography prices.
Get insights on how to utilize add-ons and upselling strategies for increased revenue.
Get to grips with techniques to communicate the true value of your work persuasively.
Learn about implementing gradual price increase measures to fend off work stress.
Discovering Pricing Strategies
It is crucial to understand the intricacies of pricing strategies in photography in order to achieve profitability and sustainability. This involves calculating costs and potential income to help set fair yet profitable prices. Consistency, value addition, and maintaining a specific portfolio-building phase are also integral parts of this pricing strategy, all of which work together to create a successful photography business.
When Should You Raise Your Prices?
Knowing when to raise your prices is a critical aspect of managing a photography business. This usually happens when you notice regular bookings, improvements in your work, and positive client experiences. Careful timing and gradual increase in prices can promote sustainability and prevent work burnout, creating a healthy workload and income balance.
Increasing Revenue Without Added Work
Integrating valuable add-ons and offering upsells can contribute significantly to your revenue without necessarily raising session prices. This strategy enhances the average session income while providing clients with more tailored options. By offering gallery upgrades, prints, albums, or limiting images per session and charging for extra, photographers can add more value to their services and, in turn, increase profitability.
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You know it, and I know it: This job is a literal dream come true when we work with amazing clients. I love my clients, and so does my guest Jenny Brower. In this episode, we're talking about how we get such great clients and how we set up good systems and boundaries so that we can continue to love working together!
Listen in to hear us chat all about:
How to run a photography business as a mom of young kids.
How to attract the most gracious and kind clients. 
Boundaries and systems that help attract the right clients
How we try to not take ourselves too seriously.
Delivering beautiful photos and not feeling the need to reinvent the wheel artistically every shoot.
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The Planner -- now $20 off! No code needed.
Listen to more episodes of the Capture the Chaos podcast!
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Bringing you a guest episode of an appearance I did on the podcast Take it Personally. Big thanks to Maddie Peschong for a wonderful interview about our favorite topics as photographers! 
Let’s dive right into it! Here’s what we cover:
How I got into photography backwards at age 19.
How to run your business in 15 hours per week.
How to do a time audit so you know where your time is going
Why I chose to go all-in on families and newborns.
Picking a niche and why niching down helps with marketing.
How to repurpose the writing for your blog as your photo captions, too.
Summer is not a time to grind. 
2 crucial priorities for my day-to-day: my morning routine and nighttime routine. Steal these for yourself!
Knowing who you are talking to makes your messaging easier.
Connect with Maddie Peschong:
https://podcast.maddiepeschong.com/
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The Planner -- now $20 off! No code needed.
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google 

As the school year comes to a close, it's time to prepare for the summer chaos. Are you a working mom looking for some tips to make the transition smoother? I've got some strategies that work for me and my family that I'd love to share with you. 
We recently moved, so finding a good work-life balance has been on my mind a lot. One concept that has really resonated with me is the idea of glass balls and plastic balls. Author Nora Roberts uses this metaphor to illustrate how we should prioritize our responsibilities. We can afford to drop the plastic balls, but it's crucial not to drop our glass balls!
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The Planner -- now $20 off! No code needed.
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google 

As a photographer, the primary product that you offer is your photographs. However, sometimes, your photos alone may not be enough to tell the whole story. This is where the importance of copywriting comes in. The words that you use to describe your work, your business, and yourself can provide a comprehensive understanding of your brand and differentiate you from the competition. 
In this episode we are joined by Sara Gillis, a talented copywriter, to dive deeper into why copywriting is so crucial for your business. A well-crafted copy can help you convey your brand's personality and values, tell your story effectively, and build a strong connection with your audience. It can also help you showcase your expertise, highlight your unique selling points, and persuade potential clients to choose you over your competitors. 
Therefore, as a photographer, it is essential to invest in high-quality copywriting to complement your outstanding visual work and maximize your business's potential.
What we cover: 

How do we create demand for our service, especially when you are at a higher price or you sell a “non necessity” product? 


Where do we value putting our money and what that value means for everyone else? 


Even if your photos are fantastic, they can still be pretty similar to other photos. Words, however, can communicate exactly what makes you different and special.


How we can use AI as a tool to help improve our writing and ideas 


You shouldn’t compete with people as far a prices oges, but rather something you can control like the quality of your work


Connect with Sara: 
Website: https://whatsarasaid.com 
Instagram: https://www.instagram.com/hellosaragillis/ 
Copywriter on Call Podcast: https://whatsarasaid.com/podcast 
 
Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google 

Rachel Traxler joins the podcast to discuss her secret to booking premium photography clients. Rachel is a Wisconsin-based wedding photographer, photography business coach, and podcaster, and she is a true expert when it comes to booking premium clients. Rachel has a wealth of knowledge and experience on the topic, and she has identified the common mistakes that photographers make when trying to attract and work with premium clients.
During our conversation with Rachel, she will be sharing her insights on marketing your photography business and building your ideal clientele. She will explain how to find and attract premium clients who are willing and ready to invest in your services. Rachel's tips will be valuable to anyone looking to improve their client base and grow their business.
We all know that attracting and booking the right clients is crucial for any photography business. But it can be challenging to identify the types of clients we want to work with and to figure out how to reach them. Rachel's expertise can help us with just that. By the end of our conversation, you will have a better understanding of how to avoid the mistakes that are holding you back from working with premium clients and how to market your business effectively to attract the right clientele.
 
What we cover: 

The secret to booking premium clients 


Marketing your business without social media


Three mistakes that people are making in their marketing 


Three different types of buyers and how we interact and sell to them


Pivoting and shifting our marketing strategies to achieve our best results 

Listen to Rachel talk about similar topics: 
https://www.youtube.com/@RachelTraxler/videos 
https://podcasts.apple.com/us/podcast/037-re-defining-what-client-experience-means-for-photography/id1617838824?i=1000576337689 
https://www.youtube.com/watch?v=N73egFg-oWQ 
 
Connect with Rachel: 
Website: www.racheltraxler.com 
Instagram: https://www.instagram.com/racheltraxler/ 
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Want to know more about Simplify the Chaos? Be sure to get on the waitlist: brittnierenee.com/simplify-the-chaos
Connect with Brittnie:WebsiteInstagramFacebook Community Purchase The PlannerUse code: PODCAST15 for 15% off your planner order
Listen to more episodes of the Capture the Chaos podcast!
Listen on: Apple | Spotify | Google